- Template Campaigns
- Tons of Data and ease of use of data
- Incredible Analytics Visuals
- If you're a real beginner then maybe having multiple campaigns running can be a little difficult to manage or understand the flow of the data. But their customer service has been incredible when I have questions.
I haven't used it for a full on Marketing Automation Platform, so I can't speak to it's effectiveness as compared to a Eloqua or Marketo. But certainly cheaper and easier to implement.