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This product has gained popularity in the market due to its ability to help publishers gain useful insights and drive sales for their …
Overview
What is Automatad?
Automatad is an advanced revenue optimization platform designed to help publishers maximize their ad revenue. This all-in-one platform caters to publishers of all sizes, from small and medium-sized publishers to large enterprises. It is widely utilized by publishers, media companies, content creators,...
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What is Automatad?
Automatad, headquartered in New York, helps publishers to monetize their digital content by offering programmatic monetization products: Header Bidding, AXT, Google AdX, and PMPs. They offer tailored ad optimization solutions to help the user create a top-of-mind brand experience, supported by end…
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Product Details
- About
- Tech Details
What is Automatad?
Automatad is an advanced revenue optimization platform designed to help publishers maximize their ad revenue. This all-in-one platform caters to publishers of all sizes, from small and medium-sized publishers to large enterprises. It is widely utilized by publishers, media companies, content creators, online magazines, and news websites to streamline ad monetization and drive revenue growth.
Key Features
All-in-One Revenue Optimization Platform: Automatad offers a comprehensive revenue optimization platform that simplifies ad monetization for publishers. It focuses on maximizing revenue while ensuring a seamless user experience by optimizing inventory and balancing ad placements.
Unlock Higher Ad Revenue with High-Quality Ad Inventory: Automatad empowers publishers to increase their ad revenue by optimizing their ad inventory. Through its unified auction and global demand, publishers gain access to a vast network of 50K advertisers via Tier 1 exchanges and DSPs. Custom UPR (User Privacy Rules) and dynamic floor pricing further enhance ad revenue optimization.
Real-Time Unified Analytics: Automatad provides publishers with real-time unified analytics, delivering valuable insights into ad performance. Publishers can leverage comprehensive analytics and reporting to track revenue, impressions, clicks, and other essential metrics. These actionable analytics enable publishers to make data-driven decisions and optimize their ad yield for maximum performance.
Flexible Solutions: Automatad offers flexible solutions tailored to the unique needs of publishers. It provides full-service solutions where Automatad manages the entire process from Google Ad Manager (GAM) to demand management. Publishers can also opt for shared responsibility solutions, retaining their GAM account while Automatad handles the rest. Additionally, the platform offers self-service support, granting publishers the freedom to bring their own demand while benefiting from advanced analytics, reliable support, and strategic guidance.
Automatad Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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- Business Problems Solved
This product has gained popularity in the market due to its ability to help publishers gain useful insights and drive sales for their books. Users have found that it enhances their Google ads revenues by utilizing the Google Ad Exchange, resulting in increased business awareness and saved time through data-driven automation. Additionally, customers appreciate the visibility it provides into their advertising spend and effectiveness, allowing them to streamline their business processes and reduce costly human errors. The knowledgeable customer support offered by this product has also been a valuable resource for users when encountering any challenges. Producers have benefited from its monetization strategies and software developers have found it useful for code generation and tests creation. It simplifies revenue management, facilitates report publications, and solves revenue-related problems, helping businesses reach their desired targets. By maximizing ad revenue without increasing impressions through active engagement tracking, this product is able to generate additional revenue streams without impacting current campaigns. It also supports content monetization and performance tracking, expanding ads revenue and performance with a large pool of publishers. In addition to addressing HR concerns such as payroll processing, this product enhances engagement, value, and revenue by reducing time and manpower efforts. Users have reported improved ad experiences for their audience, resulting in boosted revenues. Its optimization tools assist in achieving marketing goals and enhancing product popularity through publishing expertise. Overall, this product has proven to be a valuable asset for businesses looking to improve their advertising strategies, increase revenue, and streamline operations.