AvidTrak

AvidTrak is a call tracking and analytics software designed to assist businesses in tracking and analyzing their phone calls for the purpose of optimizing marketing efforts, improving customer service, and increasing sales conversions. According to the vendor, AvidTrak is suitable for businesses of various sizes and is utilized by a wide range of professions and industries, including carpentry and custom millwork, automotive, dental, education, real estate, home repair services, handyman services, call centers, marketing agencies, professional services, digital marketers, SEO specialists, PPC advertisers, and social media marketers.

Key Features

Dynamic Number Insertion: According to the vendor, AvidTrak allows users to assign unique phone numbers to their marketing campaigns, capture important call data such as caller information and call duration, and swap phone numbers on web pages to track specific campaigns.

Call Recording: The vendor claims that AvidTrak enables users to record phone calls for quality assurance and training purposes, securely store recorded calls on encrypted servers, and retrieve and listen to call recordings at any time.

Custom Triggers: AvidTrak offers the ability to implement custom triggers, which, according to the vendor, can be used to filter calls based on specific criteria, specify rules for call conversion reporting into ad management platforms, and customize triggers to optimize lead tracking and reporting.

Keyword Tracking: The vendor states that AvidTrak allows users to set up keyword tracking for paid search campaigns, track calls generated by specific keywords and ad groups, and integrate call data with analytics platforms for comprehensive campaign analysis.

Integration with CRM and Analytics: According to the vendor, AvidTrak provides integration with popular CRM platforms such as Salesforce and HubSpot, allowing users to incorporate call data into their CRM systems. Additionally, the vendor claims that AvidTrak can be integrated with analytics platforms like Google Analytics and Google Data Studio to automate targeting and cost-per-acquisition (CPA) optimization using call data.

Post-Call Transcription and Keyword Flagging: AvidTrak offers post-call transcription for every phone call, according to the vendor. Users can also flag keywords in transcriptions for easy filtering and analysis, and create rules to categorize and filter specific types of calls.

Forwarding and Call Routing: AvidTrak allows users to forward and connect calls to different phone numbers, route calls based on specific criteria such as location or service type, and optimize call routing to ensure efficient handling of customer inquiries, according to the vendor.

Offline Call Tracking: According to the vendor, AvidTrak enables users to track calls generated by offline advertising sources such as print, radio, and TV. This allows businesses to measure customer awareness and engagement from offline campaigns and integrate call data into CRM and analytics platforms for comprehensive analysis.

24-Month Data Storage: The vendor claims that AvidTrak allows users to store call data for up to 24 months, providing access to historical call data for analysis and reporting purposes. This feature ensures data retention compliance with long-term storage capabilities.