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AWeber

AWeber

Overview

What is AWeber?

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

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Recent Reviews

TrustRadius Insights

AWeber is a versatile email marketing platform that is widely used by marketing agencies, businesses, and individuals to manage their …
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Popular Features

View all 17 features
  • Standard reports (31)
    8.8
    88%
  • WYSIWYG email editor (30)
    8.8
    88%
  • List management (31)
    8.0
    80%
  • Email deliverability reporting (31)
    7.9
    79%
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Pricing

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AWeber Free

$0

Cloud
Up to 500 subscribers & 3,000 email sends per month

AWeber Lite

$15

Cloud
per month

AWeber Plus

$30

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.aweber.com/pricing.htm

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $15 per month
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Product Demos

Keeping email consistently beautiful and readable with Message Themes from AWeber

YouTube

How to Use AWeber Message Editor

YouTube

Introducing the AWeber Subject Line Assistant

YouTube

My Aweber Review and Demo - An Honest Review From Long-Time User

YouTube

ClickFunnels 2.0 Demo - ✉ Email Features |

YouTube

How to get started with AWeber

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.6
Avg 8.2
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Product Details

What is AWeber?

AWeber is a provider of small business email marketing and landing page solutions. Founded in 1998, AWeber boasts over 20 years of success helping more than one million customers around the world reliably connect with their prospects and customers through email marketing.

Along with its 24/7 US-based customer support, AWeber aims to deliver the ability to quickly load and manage contacts, send amazing emails, build landing pages, send instant web push notifications, and analyze results without having to be a tech whiz.

AWeber works with more than 1,000 partner software solutions, allowing customers to integrate with the apps and services they rely on.

A privately-held company, AWeber is a remote-first team with employees based throughout the United States.

AWeber Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Email Version Control

Additional Features

  • Supported: Subscriber segmentation
  • Supported: AMP for Email support
  • Supported: Email authentication (custom DKIM and SPF)
  • Supported: Web Push Notifications
  • Supported: Automatic Intelligent Email Template Builder
  • Supported: Landing Page Builder
  • Supported: Ecommerce Solution
  • Supported: Email Automation
  • Supported: Drag & Drop Editor
  • Supported: Pre-Built Email Templates
  • Supported: Pre-Built Landing Page Templates
  • Supported: RSS to Email
  • Supported: Email Split Testing
  • Supported: Behavioral Automation
  • Supported: Facebook Pixel Tracking
  • Supported: Sign Up Form Builder
  • Supported: AI Writing Assistant
  • Supported: AI Subject Line Generator

AWeber Screenshots

Screenshot of the automatic delivery of a sequence of messages to new subscribers, using autoresponders.Screenshot of the Canva direct integration feature that can be used to create emails.Screenshot of professional email newsletters that can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of a responsive landing page.Screenshot of the sign up forms used to build lists.Screenshot of split test creation for emails, to support optimal performance.Screenshot of AWeber's automations for emails with campaigns, tags, and other automations.Screenshot of how payments can be collected with AWeber's Ecommerce Solution.Screenshot of some of the available integrations.Screenshot of the AI writing assistant and subject line generator

AWeber Video

A tour of AWeber, showing how to set up a list, build landing pages and sign up forms to collect subscribers, create and send emails, and build automated campaigns.

AWeber Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

AWeber starts at $15.

Mailchimp, Constant Contact, and MailerLite are common alternatives for AWeber.

Reviewers rate Dashboards and Triggered drip sequences highest, with a score of 8.9.

The most common users of AWeber are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(98)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

AWeber is a versatile email marketing platform that is widely used by marketing agencies, businesses, and individuals to manage their mailing lists, send newsletters, and track the performance of their email campaigns. It offers a range of features that allow companies of any size to nurture customer relationships and provide value through publishing. With AWeber, businesses can easily build lists, contact leads, and deliver follow-ups and broadcasts. By doing so, they can capture the most from their email marketing campaigns and have a simple solution for their email outreach needs.

One key use case of AWeber is its ability to help businesses manage and automate subscriptions, especially in compliance with GDPR regulations. With AWeber, companies can seamlessly handle their subscribers and segment leads for targeted email campaigns. Additionally, it integrates with Lead Pages to capture opt-ins for lead magnets on landing pages. This not only streamlines the process of collecting email sign-ups but also ensures that businesses are complying with data protection regulations.

Another valuable use case of AWeber is its effectiveness in sending out newsletters and engaging with customers. Many users rely on AWeber to send out regular newsletters to their subscribers, which helps them stay connected with their audience and keep them informed about updates, promotions, or new products. AWeber's easy-to-use interface allows users to create visually appealing newsletters and choose from various channels such as blog posts, live shows, or podcasts to reach new customers. Moreover, AWeber enables users to analyze campaign results and track email opens, solving the problem of determining the best time to send emails and ensuring effective communication with recipients.

Furthermore, AWeber proves valuable in building relationships with customers through blogging and mentoring. Users can provide value by sharing informative blog posts or offering mentoring sessions through email campaigns. Additionally, AWeber allows users to send out surveys to gather feedback from their audience. By using AWeber for these purposes, businesses improve communication with clients, increase productivity, and ultimately generate sales.

Moreover, AWeber is a preferred choice for freelance designers and consultants to manage their email lists. They can effortlessly create autoresponder series and synchronize email addresses, allowing them to efficiently communicate with their subscribers. AWeber also supports behavior-based campaigns, monthly newsletters, and ad-hoc campaigns in both B2B and B2C communication. This versatility makes it a suitable solution for various marketing needs.

Another important use case of AWeber is in affiliate marketing. It is widely used by digital marketers for addressing different business problems such as building and maintaining subscriber lists, creating targeted email campaigns, and tracking campaign performance. AWeber provides reporting and analytics tools specifically designed for affiliate marketers to make data-driven decisions about future campaigns. Whether it's individual affiliates promoting products or large affiliate networks managing multiple campaigns, AWeber is a trusted platform in the affiliate marketing industry.

In addition to the aforementioned use cases, AWeber serves as a valuable tool for training and management consulting companies. These organizations utilize AWeber to send out weekly blog updates and periodic campaigns like webinar registrations. The platform's ease of use makes it straightforward to build opt-in subscriber lists, segment those lists, and encourage subscribers to take additional actions. With AWeber, training and management consulting companies can effectively stay in contact with their audience while promoting their services through newsletters.

Furthermore, AWeber finds applications across various sectors such as universities, marketing departments, and digital agencies. It enables universities to communicate important information and events to students through email, managing mailing lists in compliance with regulations like providing an unsubscribe option. Marketing departments leverage AWeber's automation features for user acquisition and retention efforts, allowing them to focus on higher-level strategic tasks. Digital agencies benefit from AWeber's automation capabilities and the ability to schedule email campaigns in advance, streamlining their email marketing efforts.

Overall, AWeber proves to be a reliable and user-friendly email marketing system used by a range of users including solo-preneurs, marketing agencies, businesses of all sizes, universities, and affiliate marketers. Its array of features helps businesses connect with their audience easily, automate their email marketing processes efficiently, and track the success of their campaigns accurately.

Intuitive User Interface: AWeber's intuitive user interface has been praised by many users, making it easy for them to navigate and utilize the platform effectively. Some users have mentioned this as a key advantage.

Helpful Customer Support: AWeber's customer support is highly regarded, with knowledgeable and pleasant representatives providing valuable assistance. Users appreciate the prompt and helpful responses they receive when seeking support or guidance. Several reviewers have highlighted this aspect of AWeber.

Effective Email Tracking: Many users appreciate AWeber's email tracking features that allow them to easily identify who has opened emails and who hasn't. This feature enables users to send targeted emails to specific segments of their mailing lists, resulting in more effective communication with their subscribers. A significant number of reviewers have specifically mentioned this benefit.

Unsophisticated Automation Features: Several users have expressed dissatisfaction with the automation features of AWeber, particularly in terms of tags and triggers. Users feel that the software lacks sophistication in this area, making it difficult to create customized and efficient automated campaigns.

Limited Customization Options: Users have experienced limited flexibility in customizing certain features of AWeber, specifically elements in their emails. Some users find it challenging to tailor their emails according to their branding or specific requirements, leading to a lack of customization options.

Lack of Advanced Reporting and Analytics: There is a desire among users for more in-depth reporting and analytics capabilities within AWeber. Several users have mentioned that the current reporting features are not comprehensive enough, hindering their ability to gain actionable insights from their email campaigns.

Based on user reviews, Aweber has the following common recommendations:

  1. Try Aweber to see if it fits your needs and budget. Users suggest testing the platform first before making a decision, especially if you have a small business and are just starting with email marketing.

  2. Take advantage of Aweber's customer support and tutorials. Many users recommend utilizing Aweber's customer support and tutorials to get started and navigate the platform effectively. They highlight the importance of being patient while getting started and setting aside enough time to learn.

  3. Consider alternatives and compare value for cost. Reviewers suggest comparing Aweber with other email marketing tools to ensure you are getting the best value for your investment. They advise exploring other options if you're not fully satisfied with Aweber's functionalities.

Overall, users acknowledge that Aweber is a solid choice for robust email marketing platforms, particularly for small businesses. However, they also emphasize the importance of trying it out first and considering your specific needs and budget before making a final decision.

Attribute Ratings

Reviews

(1-25 of 36)
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Score 8 out of 10
Vetted Review
Verified User
I am a Digital Marketer, and I use AWeber for my affiliate marketing. The product addresses several business problems for me, including the need to build and maintain a list of subscribers, create and send targeted email campaigns, and track the performance of those campaigns. With AWeber, I can create opt-in forms and landing pages to capture email addresses from website visitors.

AWeber also provides reporting and analytics tools to help affiliate marketers track the performance of their email campaigns and make data-driven decisions about future campaigns. The scope of use cases for AWeber in affiliate marketing is quite broad, ranging from individual affiliates promoting products to large affiliate networks managing multiple campaigns across various niches. Some common use cases include Building an email list, Promoting products, Nurturing leads, Reporting and analytics. Overall, AWeber provides a robust set of tools for me to build and maintain their email lists, create targeted campaigns, and track their performance.
Christian Karasiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Aweber to build our email list. This is done through blog posts, our live show, Social Chatter, along with on our podcast, Launch Your Live.

Aweber helps us add a sign-up box, but also works well with landing pages that we also use to reach new customers.

In terms of the challenge it solves, it's often difficult to collect email sign-ups. They make it easy to do, but also easy for customers to sign-up.
Score 5 out of 10
Vetted Review
Verified User
We use Aweber to send out daily follow-up emails with training information on them. The ease [with] which you can create a library of information newsletters to distribute suits [our] clients and what we are trying to do, which is help others be inspired and motivated.
Nkululeko Caiphas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
AWeber is a great email marketing software for us. As a digital agency we use AWeber to collect for our clients. We also use Aweber into other businesses of ours. It is great platform for automation. We do not have to set up day-by-day emails. We're able to set up and schedule our email campaigns all at once.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AWeber is being used for email communication in B2B and B2C. It includes behavior-based campaigns as well as monthly newsletters and ad-hoc campaigns. Overarchingly we use it to move consumers and customers down the funnel into conversion.
Mukesh K. Singhmar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We, SeeResponse, are a full-service B2B marketing agency that specializes in email marketing. We provide managed email marketing services and use AWeber to help our valued customers build, launch and manage their email marketing campaigns. These campaigns let our customers promote their products and services and also send informational content like blogs, articles, webinars, and newsletters. The frequency of these emails ranges from daily to monthly. But most of the emails are on a weekly cadence. Though most of our campaigns run on a periodic basis, we also leverage AWeber to send out one-off broadcasts. These usually are product launch emails, corporate announcements, and press releases or news bulletins. The business problem that AWeber helps us and our customers solve is that it eliminates the complexity associated with sending out email marketing campaigns a great deal and provides an easy and simple email outreach solution at a rather inexpensive price point.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it across the whole organization, for marketing, creating meaningful connections with prospects and existing customers, and to generate sales. It solves the problem of engagement, connection, outreach, and marketing. The platform is versatile enough to carry the weight of multiple tasks across most of our customer relationship needs. We've been very pleased with it from the start.
Jackie Bassett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
AWeber is a must-have for any company seeking to capture the most from email marketing campaigns, and we run several. I had used AWeber at other companies but this time I needed it for one of our strategic business units, Creating The Future Today.Life.

We also have a newsletter so needed the best tool to manage and automate subscriptions, especially in the days of GDPR. Permissions matter! They've been the go-to tech for this for years and have all the required compliance expertise designed into the product that we were looking for.
Ibrahim Campos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is an application that the company has been using to create marketing campaigns efficiently and quickly through emails. It facilitates the work that was carried out within the company to reach all customers through emails to bring some news or promotion of a product. It has options that allow us to see who has read our emails and also allows us to know what is most interesting to them.
Ruby Javaid | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I currently use AWeber to send out email newsletters for a client. The client has compiled a list of over 7k people over the years, and one of the easiest ways for him to get his phone ringing is to send out a newsletter every month. Usually, each mailing yields several big projects.
Score 9 out of 10
Vetted Review
ResellerIncentivized
I currently use AWeber on behalf of a client company in the training and management consulting space. We use it to send out weekly blog updates to opt-in subscribers as well as periodic campaigns such as webinar registrations. AWeber makes it easy to build an opt-in subscriber list from the client's website, segment the list, stay in touch with current subscribers, and encourage subscribers to take additional actions (such as viewing a video or scheduling an appointment).
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AWeber is an essential daily marketing platform. It is used to gain new followers, engage in sales or promotions and even get feedback for our clients. It solves many problems, like knowing when the best time of the day to send an email is, finding out when a client has read an email, which titles get opened more, etc.
Mohammed Anzil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AWeber helps us to connect with our readers easily. We have been using AWeber since 2016 and it feels the best email marketing tool out there. It integrates perfectly with other services.

We have a list of 2000+ subscribers and get 100% inbox rate. AWeber's landing pages are simple yet powerful and easy to customize. They have plugins for different CMS - that means AWeber is available for anywhere at any time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AWeber was previously used by my organization for our email marketing needs. This was being implemented specifically by the marketing department, but was used for advertising services deployed by our organization as a whole. For us, it solved the problem of getting out sharp, eye-catching marketing emails while being able to access analytics about those emails. In the end, this allowed us to pinpoint what was working with our emails and what wasn't.
Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use AWeber to build our email list and stay in touch with prospects and customers. We know who is engaging with us and can give them extra attention, which leads to sales. It's used across the whole organization. AWeber makes it as easy as possible to build an email list, and then keep in touch with people, as it provides useful analytics.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used AWeber to send emails to students about different housing events and important housing information. It helped us manage our mailing list for each semester as well as helped us create templates and use those for each of our emails. It also provided the students a way to unsubscribe from our list.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We currently use Aweber in our marketing department exclusively to help automate our user acquisition and retention efforts. It helps us free up our bandwidth by automating tasks that would otherwise be done manually by an associate spending a few hours a week. The reports we export are easy to set up and easily actionable upon by higher levels of management.
Nicole Steen, M.A. | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use it to create sign up forms and email campaigns. It allows us to send targeted emails and analyze campaign results which we can then use to enhance and improve our subsequent campaigns. Its interface is a bit outdated and the design options are too. It works well, though but probably not worth the price, given there are so many other email management software available.
Gene Sower | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Aweber several ways: to send out newsletters for our own business. We also set up clients with their own Aweber accounts so we can use it on their behalf. The other way we use it is as an integration with Lead Pages to capture opt-ins for lead magnets on landing pages.
Greg Dungan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
Aweber is used by several of my clients to manage their mailing lists. It is connected to the opt-in forms on their websites and it is the utility used to send and track their newsletters and other broadcasts. Some of my clients have Aweber connected to their blogs so that an email goes out to their mailing list every time they publish a new post. Other only use it for sending messages periodically.

Aweber is an affordable, feature-packed tool that allows companies of any size to nurture their customer relationships and provide extra value through publishing. The fact that it can send immediate messages or pre-scheduled autoresponder messages makes it both versatile and valuable.
Vilhelm Kruse | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Aweber to
  • manage contact list and campaigns
  • automate email sequences for webinars and small courses
  • handle subscribers to newsletters
  • as a hub between signing up and a website and adding a lead to a list
  • keep track of event participants for off and online workshops
  • segmenting our leads
  • part of our sales funnel
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