Name: What is affiliate marketing?
Uploaded: 2019-08-01T09:14:59.000Z
Duration: 1 min 16 s
Description: A brief introduction to how affiliate marketing works for advertisers and publishers.

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Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

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Users commonly recommend Awin for its easy usability and good analytical tools. They find it to be a useful affiliate tool, making it convenient for managing affiliate programs efficiently.

If you have a significant affiliate partner you want to work with, users recommend using Awin. It is well-suited for managing a larger number of partners and can help save time in the process.

Awin is also often recommended as a reliable backend for affiliate programs. It handles essential functions such as tracking, reporting, and payments effectively, making it a comprehensive solution for managing affiliate activities.

However, users advise against relying solely on Awin to find more people to join your affiliate program.

Wide variety of campaigns available: Users appreciate the extensive range of campaigns offered on the AWIN affiliate network, with reviewers mentioning campaigns from different countries such as the United Kingdom, United Arab Emirates, South Africa, and more. This diverse selection allows users to find partnerships that align with their target audience and interests.

Direct contact with advertisers: Many users find it beneficial that they can directly communicate with advertisers on AWIN for faster approval. This feature streamlines the partnership process and enables users to quickly establish relationships with potential partners.

Simple and easy-to-use panel: The simple and user-friendly interface of AWIN's panel is highly praised by reviewers. Users find it easy to navigate through the platform without any prior training or experience. This intuitive design allows both beginners and experienced marketers to efficiently manage their affiliate programs.

User Interface: Users have expressed frustration with the user interface, stating that it could be more user-friendly and intuitive. Some users have found the search function challenging to navigate and the keyword search function lacking. The dashboard has been described as taking time to understand and navigate, with a desire for a more modern and user-friendly design. The interface has been criticized for its outdated appearance and lack of clarity.

Lack of Insights and Analytics: Many users have mentioned a lack of insights and analytics, expressing a desire for more robust data to analyze and optimize their marketing activities. They have requested features like scheduled reporting, filtering options for transaction status in publisher performance reports, performance data on creatives and offers, as well as better email tracking capabilities.

Registration Process: Users have criticized the registration process, finding it slow, inconvenient, and mentioning a small signup fee. Some users also noted limitations when managing commission rates and reported issues with PayPal not being accepted as a payment method. Tracking issues were also reported by some users, making it difficult to utilize all available metrics effectively.

Awin has proven to be a valuable affiliate platform for businesses looking to redirect quality traffic to their promoted sites. Users have found the tracking feature highly regarded, allowing them to track article conversions and earnings from transactions. With access to a large number of affiliates suitable for online retail marketplaces, Awin's payout system makes it easy for users to manage a large number of affiliates for their programs. Businesses have used Awin as an all-in-one solution for customer acquisition in the real estate market, helping them increase revenue, acquire new customers, build brand awareness, and gain market insights. The benefits of Awin are appreciated by users, including increased website traffic, detailed commission and performance tracking, and the ability to manage their own ads and traffic. It has allowed businesses to reach a wider audience, increase brand visibility, establish lasting relationships with brands, and create affiliate programs. Awin has been instrumental in exploring new partnerships, growing presence and sales, removing fraud from affiliate accounts, internationalizing business operations, and providing clear reporting. Overall, Awin is recommended by users as an easy-to-use platform that enhances brand visibility and provides new opportunities for businesses to expand their affiliate marketing efforts.

Awin is a global affiliate network from Awin Global headquartered in Berlin with offices around the world, which is Part of the Axel Springer and United Internet Groups.

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Affiliate software is used to track and manage partner activities so as to grow an affiliate network and increase affiliate traffic, and revenue. It is related to referral marketing software, which is used to facilitate the actual referral, and partner relationship management software, which is used to manage direct contact and activity between an entity and its partners. Affiliate management software provides means to structure and execute affiliate programs.

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Likelihood to Recommend

Awin Global

What is affiliate marketing?

A brief introduction to how affiliate marketing works for advertisers and publishers.

Parse.ly

Looker Studio

eCommerce Staff Writer

Awin 2022-06-15 04:32:27

Co-Founder

Awin 2022-06-13 12:05:53

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I work within the eCommerce team, so many of the merchants we write and report on use Awin as their affiliate platform. In my current job, I use Awin to look at how well articles have converted and how much they’ve earned in transactions from readers. You can break down reporting down to page level to see what article drives what conversions.

Clean interface.
Different reporting options.
Easy to use link builder.

Some merchants don’t fill out contact details appropriately.
Page level reporting could be clearer.

Page level reporting.
Contact details for merchants.
Link building.

Can better address the success of an article in terms of conversion.
A way to build relationships between merchant and publisher.

Very happy with our decision to use the Awin affiliate platform. Their platform is robust and has access to a large number of affiliates that are perfect for our online retail marketplace. The tracking is great and the payout system makes it very easy to manage large amounts of affiliates for our affiliate program.

Large amount of affiliates
Easy management of payouts
Robust tracking

Making it easier to grow your affiliate program.

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