Skip to main content



What is Awin?

Awin is a global affiliate network from Awin Global headquartered in Berlin with offices around the world, which is Part of the Axel Springer and United Internet Groups.

Read more
Recent Reviews

TrustRadius Insights

Awin has proven to be a valuable affiliate platform for businesses looking to redirect quality traffic to their promoted sites. Users have …
Continue reading
Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation


View all pricing

What is Awin?

Awin is a global affiliate network from Awin Global headquartered in Berlin with offices around the world, which is Part of the Axel Springer and United Internet Groups.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

12 people also want pricing

Alternatives Pricing

What is GrowSurf?

A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and grow…

What is Referral Rock?

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to create a viral self…

Return to navigation

Product Demos

Amiga 600 - Vampire V2-128 - AWin Demo RTG

Return to navigation

Product Details

What is Awin?

Awin Video

A brief introduction to how affiliate marketing works for advertisers and publishers.

Awin Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Awin has proven to be a valuable affiliate platform for businesses looking to redirect quality traffic to their promoted sites. Users have found the tracking feature highly regarded, allowing them to track article conversions and earnings from transactions. With access to a large number of affiliates suitable for online retail marketplaces, Awin's payout system makes it easy for users to manage a large number of affiliates for their programs. Businesses have used Awin as an all-in-one solution for customer acquisition in the real estate market, helping them increase revenue, acquire new customers, build brand awareness, and gain market insights. The benefits of Awin are appreciated by users, including increased website traffic, detailed commission and performance tracking, and the ability to manage their own ads and traffic. It has allowed businesses to reach a wider audience, increase brand visibility, establish lasting relationships with brands, and create affiliate programs. Awin has been instrumental in exploring new partnerships, growing presence and sales, removing fraud from affiliate accounts, internationalizing business operations, and providing clear reporting. Overall, Awin is recommended by users as an easy-to-use platform that enhances brand visibility and provides new opportunities for businesses to expand their affiliate marketing efforts.

Wide variety of campaigns available: Users appreciate the extensive range of campaigns offered on the AWIN affiliate network, with reviewers mentioning campaigns from different countries such as the United Kingdom, United Arab Emirates, South Africa, and more. This diverse selection allows users to find partnerships that align with their target audience and interests.

Direct contact with advertisers: Many users find it beneficial that they can directly communicate with advertisers on AWIN for faster approval. This feature streamlines the partnership process and enables users to quickly establish relationships with potential partners.

Simple and easy-to-use panel: The simple and user-friendly interface of AWIN's panel is highly praised by reviewers. Users find it easy to navigate through the platform without any prior training or experience. This intuitive design allows both beginners and experienced marketers to efficiently manage their affiliate programs.

User Interface: Users have expressed frustration with the user interface, stating that it could be more user-friendly and intuitive. Some users have found the search function challenging to navigate and the keyword search function lacking. The dashboard has been described as taking time to understand and navigate, with a desire for a more modern and user-friendly design. The interface has been criticized for its outdated appearance and lack of clarity.

Lack of Insights and Analytics: Many users have mentioned a lack of insights and analytics, expressing a desire for more robust data to analyze and optimize their marketing activities. They have requested features like scheduled reporting, filtering options for transaction status in publisher performance reports, performance data on creatives and offers, as well as better email tracking capabilities.

Registration Process: Users have criticized the registration process, finding it slow, inconvenient, and mentioning a small signup fee. Some users also noted limitations when managing commission rates and reported issues with PayPal not being accepted as a payment method. Tracking issues were also reported by some users, making it difficult to utilize all available metrics effectively.

Users commonly recommend Awin for its easy usability and good analytical tools. They find it to be a useful affiliate tool, making it convenient for managing affiliate programs efficiently.

If you have a significant affiliate partner you want to work with, users recommend using Awin. It is well-suited for managing a larger number of partners and can help save time in the process.

Awin is also often recommended as a reliable backend for affiliate programs. It handles essential functions such as tracking, reporting, and payments effectively, making it a comprehensive solution for managing affiliate activities.

However, users advise against relying solely on Awin to find more people to join your affiliate program.


(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Alice Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I work within the eCommerce team, so many of the merchants we write and report on use Awin as their affiliate platform. In my current job, I use Awin to look at how well articles have converted and how much they’ve earned in transactions from readers. You can break down reporting down to page level to see what article drives what conversions.
  • Clean interface.
  • Different reporting options.
  • Easy to use link builder.
  • Some merchants don’t fill out contact details appropriately.
  • Page level reporting could be clearer.
It’s difficult to say if I would recommend it or not from the point of view of the publisher as opposed to the merchant wishing to use it to connect to publishers. It is certainly one of the more intuitive and cleaner affiliate network platforms, though, that’s easier to navigate and build out reports.
  • Page level reporting.
  • Contact details for merchants.
  • Link building.
  • Can better address the success of an article in terms of conversion.
  • A way to build relationships between merchant and publisher.
It’s the far more clean and intuitive one in terms of interface, easy to navigate your way through to find what you need, whether that’s new affiliate programs to join, contact details, its link builder, or pulling reports. As soon as you sign in, too, you get an immediate indication of how many transactions you’ve converted and Month on monthly performance.
Aaron Wallace | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Very happy with our decision to use the Awin affiliate platform. Their platform is robust and has access to a large number of affiliates that are perfect for our online retail marketplace. The tracking is great and the payout system makes it very easy to manage large amounts of affiliates for our affiliate program.
  • Large amount of affiliates
  • Easy management of payouts
  • Robust tracking
  • Making it easier to grow your affiliate program.
I believe that Awin is well suited for any company looking to grow their affiliate program. Whether it is expanding to another affiliate platform or their first affiliate platform I think that the Awin affiliate platform is a great place for any scenario. We have been very happy with our choice of using Awin to manage our affiliate program.
  • Large affiliate base
  • Tracking
  • Positive ROI
Return to navigation