TrustRadius: an HG Insights company

Awin

Score8.8 out of 10

6 Reviews and Ratings

What is Awin?

Awin is a global affiliate network from Awin Global headquartered in Berlin with offices around the world, which is Part of the Axel Springer and United Internet Groups.

Categories & Use Cases

Best Affiliate Network

Use Cases and Deployment Scope

Well, we are an advertising agency, and we use the Awin platform to promote the offers through our content website. its save the time becuase top advertisers launch their affiliate programme on this platform to rather reach out all the advertisers I can directly apply the best campaigns in one place.

Pros

  • Well, Awin categorise the Niche so that we can run the offers according to our inventory
  • Awin has a wide range of global Affiliate programme
  • The dashboard show the real time reporting and solve the customer queries on time.

Cons

  • I find to difficulty in travel niche the validation time period is too long so they shared partial validations which is difficult for us.
  • when we apply an affiliate programme, the POC of the programme some times not revert they directly reject the programme without conversation
  • Sometimes I face a technical issue while logging in because of a server of any internal issue, so please resolve it.

Return on Investment

  • We do SEO so it is not a single day game to find ROI on particular offer is bit difficult for us but yes overall we are in profit
  • we generate good numbers through our content website.
  • Awin has limited affiliate programme some offers need client approval so it is but difficult for us.

Usability

Alternatives Considered

Impact

Other Software Used

Keka HR, Slack, ClickUp

A clean and intuitive affiliate network.

Use Cases and Deployment Scope

I work within the eCommerce team, so many of the merchants we write and report on use Awin as their affiliate platform. In my current job, I use Awin to look at how well articles have converted and how much they’ve earned in transactions from readers. You can break down reporting down to page level to see what article drives what conversions.

Pros

  • Clean interface.
  • Different reporting options.
  • Easy to use link builder.

Cons

  • Some merchants don’t fill out contact details appropriately.
  • Page level reporting could be clearer.

Most Important Features

  • Page level reporting.
  • Contact details for merchants.
  • Link building.

Return on Investment

  • Can better address the success of an article in terms of conversion.
  • A way to build relationships between merchant and publisher.

Alternatives Considered

Partnerize

Other Software Used

Parse.ly, Google Data Studio

Very happy with our choice to use Awin to manage our affiliate program.

Use Cases and Deployment Scope

Very happy with our decision to use the Awin affiliate platform. Their platform is robust and has access to a large number of affiliates that are perfect for our online retail marketplace. The tracking is great and the payout system makes it very easy to manage large amounts of affiliates for our affiliate program.

Pros

  • Large amount of affiliates
  • Easy management of payouts
  • Robust tracking

Cons

  • Making it easier to grow your affiliate program.

Most Important Features

  • Large affiliate base
  • Tracking

Return on Investment

  • Positive ROI