A clean and intuitive affiliate network.
Use Cases and Deployment Scope
I work within the eCommerce team, so many of the merchants we write and report on use Awin as their affiliate platform. In my current job, I use Awin to look at how well articles have converted and how much they’ve earned in transactions from readers. You can break down reporting down to page level to see what article drives what conversions.
Pros
- Clean interface.
- Different reporting options.
- Easy to use link builder.
Cons
- Some merchants don’t fill out contact details appropriately.
- Page level reporting could be clearer.
Most Important Features
- Page level reporting.
- Contact details for merchants.
- Link building.
Return on Investment
- Can better address the success of an article in terms of conversion.
- A way to build relationships between merchant and publisher.
Alternatives Considered
Partnerize
Other Software Used
Parse.ly, Google Data Studio
