Name: AX OTT (Over-The-Top)
Uploaded: 2021-01-04T14:56:41.000Z
Duration: 43 s
Description: AX OTT (Over-The-Top)

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AX OTT is a Mobile User Experience Management (MUEM) platform provided by Axiros. According to the vendor, it is designed to assist Network Service Providers (NSPs) of all sizes in enhancing efficiency, optimizing networks, and delivering an improved user experience. Professionals and industries in the telecommunications, Internet Service Providers (ISPs), Cable Operators, Mobile Network Operators (MNOs), and Fiber Network Operators (FNOs) sectors utilize this platform.

## Key Features

**Data Collection for Improved Efficiency**: According to the vendor, AX OTT aids NSPs in reducing operating expenses by collecting data from end-user devices. This data collection enables NSPs to gain insights into the user experience and identify areas for improvement. By understanding the user perspective, NSPs can optimize their networks and services to deliver a better experience.

**Real-Time Visibility for Network and Service Quality**: The vendor states that AX OTT provides NSPs with real-time visibility into network and service quality from the customer's perspective. This visibility allows NSPs to quickly identify and address issues, enhancing the overall quality of their networks and services. By prioritizing customer satisfaction, NSPs can differentiate themselves in the market and retain loyal customers.

**Efficient Customer Care with Timely Resolutions**: According to the vendor, AX OTT helps NSPs increase customer care efficiency by reducing ticket handling times. Real-time analytics and insights enable NSPs to promptly identify the root cause of customer issues and provide timely resolutions. By streamlining the customer care process, NSPs can improve customer satisfaction and reduce support costs.

**Value Proposition for MNOs, FNOs, and OTTs**: The vendor claims that AX OTT offers value to Mobile Network Operators (MNOs), Fiber Network Operators (FNOs), and Over-The-Top (OTT) service providers. MNOs and FNOs can leverage AX OTT to optimize their networks and deliver a superior user experience. OTT service providers can benefit from AX OTT by gaining insights into the user experience of their services and making improvements accordingly.

**Comprehensive Data Collection for Informed Decisions**: According to the vendor, AX OTT allows NSPs to simultaneously gather end-user perception and technical Key Performance Indicators (KPIs). This comprehensive data collection provides a holistic view of the user experience, enabling NSPs to make well-informed decisions. By analyzing both user perception and technical KPIs, NSPs can identify areas for improvement and enhance their services.

**Android Client-Side Measurement Services**: The vendor states that AX OTT includes an Android Client-Side Measurement Services (AX OTT Probe) for monitoring end devices. The probe facilitates passive and active data monitoring, providing insights into the user experience. It also offers a flexible software development kit (SDK) for integration with different apps, enabling NSPs to gather data from various sources.

**Enhanced Analysis with Correlator Axtract Engine**: According to the vendor, AX OTT's Correlator Axtract engine combines raw and processed data with the AX OTT device probe. This combination enhances the analysis capabilities and provides a comprehensive view of network and service performance. By correlating different data sources, NSPs can identify potential bottlenecks and optimize their networks.

**Real-Time Measurement of Over-The-Top (OTT) Service Performance**: The vendor claims that AX OTT includes an AX Probe agent for real-time measurement of Over-The-Top (OTT) Service Key Performance Indicators (SKPI). The probe can function as a standalone agent or be integrated into customer support apps to initiate tests for various OTT services. According to the vendor, this feature enables NSPs to measure and analyze the performance of OTT services, enriching the data with parameters such as network, location, and device.

**Network Traffic Analysis for Improved OTT Services**: According to the vendor, AX OTT's AX Probe agent incorporates a network traffic analyzing module. This module allows NSPs to conduct tests on the probe, correlating SKPI with network traffic data for an end-to-end view. By analyzing network traffic and performance, NSPs can identify potential bottlenecks in different OTT services and enhance the user experience.

**Insights into RAN and CORE Network Performance**: According to the vendor, AX OTT's AX Probe agent can be used in conjunction with User Equipment Traffic Recording (UETR) from the mobile network. This combination enables NSPs to correlate SKPI from the probe with UETR messages, providing insights into end-user performance. By analyzing this data, NSPs can identify issues in the RAN and CORE networks that impact the user experience.

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AX OTT (Over-The-Top)

Advanced User Experience Monitoring
Nowadays mobile users expect superior experience from their Network Service Providers (NSP) while using various services. At the same time NSPs face a decrease in the Average Revenue per User (ARPU) through increased competition; moreover, a growing demand for data leads to further increase of CAPEX. In order to cope with all these challenges, NSPs seek for solutions that support them in delivering superior user experience.

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What is Axiros AX OTT?