Azure Search is an incredibly robust component of Microsoft's Azure Cloud, which we use at our company for web hosting. We've integrated Azure Search into our website for the purpose of search queries and auto-complete suggestions when checking out via our e-commerce platform. Reducing friction to purchase on a checkout page is of paramount importance. When a user is logged in, we provide auto-complete suggestions based on their previous checkout information. This way, the user can easily tab through their ship-to/bill-to/billing information for minimum purchase friction.