Easy to Leverage Social Media & Insights Content Sharing Platform
We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via …
Overview
What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal…
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What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on…
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What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn.
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
Bambu by Sprout Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(17)Reviews
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December 03, 2021
Easy to Leverage Social Media & Insights Content Sharing Platform
We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.
- Scheduling out content / shares for the week
- Providing a quick glance leaderboard of top content shares across departments
- Easy to learn and leverage user interface (UI)
- Options at the top for Suggest a Story or Share Original Content could stand out differently/better (kind of "hiding in plain sight")
- The options for sharing to LinkedIn or other aren't quite as easy to see/utilize as they could be (an idea for improving the UI)
November 30, 2021
Marketing campaigns made simple
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.
- Coordinating Marketing Efforts.
- Ease of use in sharing to social media platforms.
- Organize your outbound efforts.
- Extension in chrome would be beneficial to help craft one-off emails and campaigns.
June 29, 2021
Good, but worth vetting other options based on needs
Our sales team and partners use it as a form of social advocacy. Bambu supports our desire to bring brand awareness into the hands of our team and to bring confidence to those who are not adept at using social channels.
- Ease of use for user
- Ease of use for managers and content contributors
- Sprout to Bambu integration is not what was depicted in trial and is not used because of this
- Missing functionality: LinkedIn tagging
- Missing functionality: posting videos
- Missing functionality: posting something without a link. Example: picture from an event or community outreach
March 30, 2018
Using Bambu to Shift a Culture
CDK Global is using Bambu across our organization and is enabling our employees to share our messages and content to social media. Different departments are using the tool to achieve different goals, including social selling, marketing and recruiting.
- Ease of use. It creates a user-friendly experience that allows employees to understand and share.
- Customer support & feedback.
- Understanding the power of social media and building their tool around its use.
- The ability to add stories from the app.
- A clearer single-sign-on experience.
- The ability to better sort teams.
March 15, 2018
Employee Advocacy done right
We first started using Bambu purely as an employee advocacy platform following a rebrand. Our leadership team had used similar platforms at their previous companies. The platform is managed by the Marketing department, but used almost across the entire organization (250 seats currently). The platform helps make our employees a force multiplier in supporting our new brand by sharing approved content that has been carefully curated into the system. It's also had a direct impact on marketing spend because we've been able to divert budget that would have been allocated for awareness/display ad campaigns the previous year into other areas of the business. More recently, we've also started using it as an internal comms tool and it is working very well.
- A very simple and intuitive UI (both desktop + mobile)
- User reporting like "Leaderboard" reports which are key for wrapping an inventive program around employee advocacy for top performers
- Product Management - in the time I've been using this platform the development team is constantly adding product enhancements and are very receptive to user feedback.
- Currently Bambu only supports LinkedIn, Facebook and Twitter - would be nice to see other social platforms in the mix.
- Story editing tool is pure WYSIWYG, would like to be able to see an "edit text/html" feature.
- Would like to be able to customize HTML email template (for digest, newsletter, etc email templates) to our brand specs
March 15, 2018
Agency Thoughts on Bambu
Our digital marketing and social department uses Bambu to quickly and efficiently reach large social audiences across multiple platforms in once sweep. Scheduling posts also saves a lot of time for our team.
- Quick posts
- Automatic scheduled posts
- Cost well worth the saved time/effort across many clients
- I feel overall that Bambu is a great, cohesive tool. No major changes or updates needed that I can think of.
We used Bambu internally to make it easier for our entire team of about 35 members at the time to share our marketing content with their social audiences on Facebook, Twitter, and LinkedIn. We looked into it as an alternative to GaggleAMP for our "employee advocacy" initiative. We did this in order to expand our team's social followings/thought leadership and also drive traffic.
- GREAT UX and UI... coming off of GaggleAMP, this was felt modern, clean, and intuitive. Even just visually the tool was very appealing to interact with.Variety of notification options.
- Integrates with Slack, Email, Texts...making it easy for users to pick what works best for them.
- RSS feed -- automatically pulls in content so you just have to fine tune - there's even a way to have things automatically pulled in for people to use if you're on vacation or unable to manage it for a time
- Mobile App! It's so user-friendly!
- Analytics -- there's a lot to be desired here and would be great to see it integrate with other platforms like HubSpot.