#1 most frequent
United States of America
100.0%17 installations of 17
What is Employee Advocacy by Sprout Social?
Employee Advocacy by Sprout Social (formerly Bambu) is a social media marketing tool that leverages employee advocacy. Users can distribute company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks.
Categories & Use Cases
Who Buys & Uses Employee Advocacy by Sprout Social
Strong Employee Advocacy Platform With Room To Be Built Out Even More
Use Cases and Deployment Scope
Employee Advocacy by Sprout Social allows us to distribute company news and examples of our company culture to our employees to allow them to share that content on their personal social media channels. It helps us use the power of our employee networks to reach audiences we have no access to. It also helps offset the social media platforms declining organic reach for brands.
Pros
- Sharing is fast and easy for the end user
- Reporting is helpful to track success
- Topics, teams and tagging aid with organization
- Automated emails require little time to produce but remind employees to post
Cons
- Glitchy, sometimes features don't work as expected
- Limited social media channels, no TikTok or other newer platforms
- Photo specs vary depending on where content is displayed, and in areas where it's not up to spec, photos are cropped, stretched and/or squeezed in odd ways
Return on Investment
- There are examples of big company news that had more reach on engagement via Employee Advocacy compared to our brand pages.
- What the tool calls Earned Media Value measures the approx. cost of social media ads to obtain that much reach and engagement, and we typically see numbers that would take a few thousand dollars in ads to match.
- The benefit is primarily B2B brand awareness for us, and there isn't a clear path for customer acquisition or new appointments.
- It takes a considerable amount of time and energy to build up the participants, keep them engaged and sharing, and provide a constant stream of new, fresh content.
Usability
Alternatives Considered
Hootsuite Amplify
Other Software Used
Sprout Social, ZeroFOX, Daito Authenticator, ClickUp, Workflowy
Marketing campaigns made simple
Use Cases and Deployment Scope
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.
Pros
- Coordinating Marketing Efforts.
- Ease of use in sharing to social media platforms.
- Organize your outbound efforts.
Cons
- Extension in chrome would be beneficial to help craft one-off emails and campaigns.
Most Important Features
- Collaboration.
- Ease of use.
Return on Investment
- Spreading our news quicker.
- Giving options to share different verbiage.
Easy to Leverage Social Media & Insights Content Sharing Platform
Use Cases and Deployment Scope
We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.
Pros
- Scheduling out content / shares for the week
- Providing a quick glance leaderboard of top content shares across departments
- Easy to learn and leverage user interface (UI)
Cons
- Options at the top for Suggest a Story or Share Original Content could stand out differently/better (kind of "hiding in plain sight")
- The options for sharing to LinkedIn or other aren't quite as easy to see/utilize as they could be (an idea for improving the UI)
Most Important Features
- Sharing pre-written Marketing articles or stories
- Composing our own stories or shares via Bambu by Sprout Social
- Scheduling content/shares out in one easy setting
Return on Investment
- Marketing is able to track who views what content and leverage that
- Gives me content to share rather than me coming up with all of my content/story shares (cures writer's block!)
Alternatives Considered
Highspot, ZoomInfo, LinkedIn Sales Navigator, DiscoverOrg (discontinued) and Outreach
Other Software Used
Highspot, Outreach, Salesforce.com
Using Bambu to Shift a Culture
Pros
- Ease of use. It creates a user-friendly experience that allows employees to understand and share.
- Customer support & feedback.
- Understanding the power of social media and building their tool around its use.
Cons
- The ability to add stories from the app.
- A clearer single-sign-on experience.
- The ability to better sort teams.
Return on Investment
- Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.
Alternatives Considered
Dynamic Signal
Other Software Used
LinkedIn Sales Navigator, Sprout Social, Simply Measured
Good, but worth vetting other options based on needs
Pros
- Ease of use for user
- Ease of use for managers and content contributors
Cons
- Sprout to Bambu integration is not what was depicted in trial and is not used because of this
- Missing functionality: LinkedIn tagging
- Missing functionality: posting videos
- Missing functionality: posting something without a link. Example: picture from an event or community outreach
Most Important Features
- Ease of sharing post from the platform to user's profile
- Ease of uploading content
Return on Investment
- Social presence for those who did not have one before.
- Additional brand awareness via our sales and partners who use the platform.
Other Software Used
Sprout Social, LinkedIn Sales Navigator, Upwork, Microsoft Teams, Adobe Illustrator CC, Adobe InDesign, Adobe PhotoShop, Microsoft Powerpoint