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BannerFlow

BannerFlow

Overview

What is BannerFlow?

BannerFlow provides the ability to build ad campaigns without design help in seconds, not weeks. BannerFlow removes the ad production process. Customers create one single initial banner and the tool will create the sizes for them in a few seconds.…

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Recent Reviews

TrustRadius Insights

Bannerflow has proven to be a valuable tool for creating multiple banners quickly and efficiently, according to users. With this software, …
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BannerFlow Feedback

7 out of 10
May 12, 2022
Incentivized
We used Bannerflow in our company to build HTML5 and static banners, along with landing pages. We used the product in our marketing stack …
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Pricing

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What is BannerFlow?

BannerFlow provides the ability to build ad campaigns without design help in seconds, not weeks. BannerFlow removes the ad production process. Customers create one single initial banner and the tool will create the sizes for them in a few seconds. Changes can be done in real-time simultaneously and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is BannerFlow?

Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyse, personalise, and optimise display campaigns.


The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance.


Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognised by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.


BannerFlow Features

  • Supported: Drag & Drop HTML5 Banner Designer
  • Supported: Real-time changes
  • Supported: Ad Translations
  • Supported: Dynamic & Real-time Content (Feeded Ads)
  • Supported: Responsive Ads & Mobile Ready
  • Supported: Video Ads
  • Supported: Landing Pages
  • Supported: Campaign Scheduling
  • Supported: Ad Targeting
  • Supported: Automated Fallback Ad Generator
  • Supported: Free Ad Hosting
  • Supported: Team collaboration
  • Supported: Custom Embed Domains
  • Supported: Customer Support
  • Supported: API Access, SLA, Onboarding
  • Supported: DOOH Advertising
  • Supported: Analytics & Real-time Optimisation
  • Supported: A/B Testing

BannerFlow Integrations

BannerFlow Competitors

BannerFlow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bannerflow has proven to be a valuable tool for creating multiple banners quickly and efficiently, according to users. With this software, users can easily design and adapt banners, saving time and effort when changes need to be made. By significantly reducing the time needed to create HTML banners compared to manual methods, Bannerflow allows users to focus on other tasks while still producing high-quality designs.

One of the key benefits that users have experienced is the ability to manage sets of banner ads effectively. Bannerflow provides animation elements and simplifies the workflow, enabling users to promote products more effectively. This feature not only saves time but also ensures consistency in campaigns. Users have reported creating over a dozen different sizes of the same creative with ease, resulting in faster production and reduced reliance on agency services.

In addition, Bannerflow offers solutions for global markets. Large teams can save time and resources by using the software to create multiple banners across different regions and platforms. Distribution and management of creative assets become more streamlined, facilitating collaboration and ensuring brand consistency.

Automation and quick reaction to changes are key features highlighted by users. Bannerflow allows users to easily set banners on partner websites and make necessary adjustments mid-campaign. The software also provides various features such as API integration and filters, making it simple to work with multiple hyperlinks and clickthroughs.

Users appreciate how Bannerflow eliminates the need for coding skills while offering quick editing capabilities. This reduces the time required for full banner ad campaign development and improves coordination among team members. Quick changes and seamless updating of text across multiple banners are made possible with the software's user-friendly interface.

Bannerflow not only enhances productivity but also promotes time and cost efficiency in creative development and campaign launches. Users have praised its ability to produce multi-regional specific content at scale and pace, optimizing response metrics while utilizing internal resources effectively.

Overall, users find that Bannerflow simplifies the creation, editing, and distribution of digital materials in a time-efficient manner. With its automatic banner creation capabilities, users can quickly generate and update digital materials, test different versions, and increase productivity in their marketing efforts.

Time-saving: Users have found the latest Studio version of Bannerflow to be a real time-saver for creating templated advertising, with multiple reviewers mentioning this aspect. They appreciate that using Bannerflow saves them valuable time compared to other tools like Google Web designer.

Flexibility: The flexibility of Bannerflow has been highly praised by users, with many reviewers noting its ability to split out text from design and animation, allowing different marketing roles to easily work together. Additionally, users highly value the ability to use dynamic data and write custom Javascript 'widgets' for advanced interaction.

Outstanding support: Users have consistently praised the outstanding support provided by Bannerflow. Multiple reviewers mention the quick response in the support chat and highlight the helpfulness of the customer support team.

Lack of push integration with DCM: Some users have mentioned that the software does not have push integration with DCM, making it difficult for ads to update automatically following a change.

Complicated features and lack of user-friendliness: Several reviewers have felt that some of the features in the software are complicated and could be more user-friendly. They acknowledge that the company is working on improving this aspect.

Limited customization options: Users have expressed the desire for more customization options in terms of design templates and animation tools within widgets. They feel that the current options are limited and do not fully meet their needs.

Users recommend trying out Bannerflow and getting a demo of the platform. They find it easy to use and praise its great customer service. Additionally, they mention that Bannerflow is a time-saver and can be adapted to different industry needs. Users also recommend using Bannerflow for high production volumes and when there is a need to scale creative production. They highlight its usefulness in creating banners for online campaigns, mentioning its great scheduling system and analytics. Lastly, users suggest using Bannerflow for quickly creating HTML ads and implementing ads with feeds and multi-market/languages. They find it malleable to different industry needs and appreciate its fantastic time-saving capabilities.

Reviews

(1-2 of 2)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Bannerflow in our company to build HTML5 and static banners, along with landing pages. We used the product in our marketing stack for creating ads from scratch all the time and build online repository, and also keep a track of our campaign creatives while maintaining brand consistency across all output
  • Designs can be easily copied and adapted to different sizes to save time
  • Extensive processes for collaboration and approvals within the tool
  • allows you to share direct links to advertiser
  • High refresh time on their web product
  • Editable code of the banner cannot be found
  • Inflexible pricing structure
Bannerflow works great for organisations who produce thousands of creatives in different formats every month and run creatives based advertising across multiple online channels- it helps you save redesign time and costs across your team by making the process easy and efficient. It also helps directly run ads and experiments and analyse the results using creative focussed data
Ad Campaigns (5)
82%
8.2
Ad campaign creation
80%
8.0
Ad deployment
70%
7.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
80%
8.0
Ad dashboards
80%
8.0
Ad performance reports
80%
8.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
70%
7.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
80%
8.0
  • Saved us many man hours in redesign
  • Helped us launch campaigns faster
  • Saved us collaboration costs for marketing agencies
  • Helped maintain brand guideline consistency
Bannerflow has an intuitive UI and faster integrations with internal tools. It is easy to upload multiple files and just get started with creative editing and experimentation by experimenting with sizes, content, colors and multiple other factors- which is not as extensive across other software. Bannerflow offers better pricing compared to Celtra and the likes
Marissa Novak | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use BannerFlow to create banners and other graphic content. Not having a full, large team of graphic designers, has helped to create dynamic, animated, and visually appealing advertisements without having to devote a great amount of time to it. It has helped us greatly in developing pieces.
  • Intuitiveness with widgets
  • Works well with Adobe software like InDesign
  • Creation of animated banners
  • It can be a bit slow at times.
  • More flexibility in design templates.
  • Occasional bugs.
BannerFlow is perfect for smaller companies without the bandwidth or team of a full graphic design department. It simplifies the creation of banners significantly as there are widgets, templates, and other intuitive tools to create engaging dynamic advertisements. The analytics of advertisements helps too, it is easy to adjust your ads accordingly in minimal time.
Ad Campaigns (5)
90%
9.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
50%
5.0
Ad Network Integration (2)
70%
7.0
Data Transfer
70%
7.0
DSP integration
70%
7.0
Ad Reporting & Analytics (6)
88.33333333333334%
8.8
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
70%
7.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
70%
7.0
  • Faster turnaround for banners.
  • Better optimization of advertisements with analytics.
  • Easy collaboration with others.
BannerFlow is much better than handling everything in-house (i.e. creating advertisements yourself and manually adding them to each social media platform). It doesn't require the same bandwidth and time requirement as creating everything in-house, along with analyzing advertisements. Everything is accessible in one place, the creation, the publishing, the A/B testing, etc. so it is much simpler.
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