Skip to main content
TrustRadius
Basis DSP

Basis DSP
Formerly Centro DSP

Overview

What is Basis DSP?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Read more
Recent Reviews

TrustRadius Insights

Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns …
Continue reading

Basis in the B2B Space

8 out of 10
November 02, 2021
Incentivized
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online …
Continue reading

A good beginner DSP

4 out of 10
October 17, 2018
Incentivized
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital …
Continue reading
Read all reviews

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Product Demos

#OptionsTrading - Basis Web Demo || Quantsapp Web tutorial (Hindi)

YouTube

DEMO FINGERPRINT BASIS WEB

YouTube

SAP BASIS Demo- A short Presentation

YouTube

SAP BASIS DEMO SESSION BY +916305587970

YouTube

How to do Choice Filling in JEE Mains Counselling? |

YouTube

SAP Basis Training video DEMO 2012.wmv

YouTube
Return to navigation

Product Details

What is Basis DSP?

Basis DSP Video

Introducing Basis Assistant

Basis DSP Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for Basis DSP.

The most common users of Basis DSP are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns with minimal effort. Its easy-to-use interface and excellent customer support make it a go-to choice for businesses that want to run highly successful programmatic campaigns with high ROI and reasonable CPM. The platform's superior targeting methodologies enable precise ad targeting, including hyperlocal, in-app display advertising, retargeting, and geofencing for event marketing. Furthermore, Basis DSP eliminates the need for purchasing additional tools like DMP and Ad Fraud Protection, making it a cost-effective solution compared to other platforms. With its ability to bid on major mobile exchanges simultaneously and deliver excellent coverage in the North American market, Basis DSP positions itself as a leader in the digital communications arena.

Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.

Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.

Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.

Low Viewability Scores: Several users have reported experiencing low viewability scores for impressions served on the Basis DSP platform. This has raised concerns about the need for better performance solutions and product development in terms of retargeting and conversion.

Lack of Cookie Matching Technology: Users have expressed frustration over the lack of cookie matching technology on Basis DSP, leading to low match rates between desktop and mobile platforms. This limitation hinders their ability to effectively target audiences across different devices.

Delayed Ad Approvals: The ad approval process on Basis DSP often experiences delays, causing campaigns to lag behind and negatively impacting performance metrics. Some users have mentioned the need for quicker approvals to ensure timely campaign execution.

Users commonly recommend the following about Basis:

  1. Take advantage of customer service and support: Users highly recommend utilizing the customer service and support offered by Basis. They suggest reaching out to support teams, including customer success managers, for technical issues or confusion. Users find the customer service to be top-notch and appreciate the professionalism and people-oriented approach of the Basis team. They also suggest getting trained on Basis through Centro Certified courses and attending conferences/webinars to receive additional training and determine if Basis is a suitable platform.

  2. Use the platform's optimization and reporting elements: Users recommend using Basis for its optimization and reporting elements. They suggest paying attention to alerts and making optimizations to improve campaign performance. Users appreciate Basis for its targeting capabilities, optimization options, and campaign transparency and effectiveness. They advise understanding how to optimize campaigns properly for better performance.

  3. Consider specific company/agency needs and resources: Users recommend considering specific company or agency needs when implementing Basis. They advise evaluating internal resources available for managing the platform effectively or seeking help from a preferred partner agency if necessary. Users also emphasize the importance of dedicating enough manpower to manage the platform efficiently. Additionally, they suggest spending time setting up organization/campaign structure for scalability and making adjustments based on specific needs.

Overall, users find Basis to be a reliable tool with excellent customer support, targeting capabilities, optimization options, and transparency in reporting. They believe it is a valuable investment for agencies, especially small to medium-sized ones, as it helps increase margins and client success. However, users also note that Basis requires a significant budget and a strong understanding of digital advertising.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
October 17, 2018

Basis DSP Review

Dallas Keefe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Basis DSP for our programmatic advertising for our agency and for our clients.
  • Native Advertising
  • Audience Prospecting and reach
  • Hyperlocal Targeting
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Ability to reach people outside of Google and Facebook, you get to access over 12 exchanges.
New cross device capabilities
Native Advertising
Connected TV
Retargeting
  • It is helpful to see current to the second ROI for each campaign
2
Marketing specialists and one CEO
2
digital media or media buying background
  • accessing 12+ exchanges
  • Third party audiences
  • Campaign achievements
  • Native advertising
  • Private Market Place Deals
  • Search Remarketing so we don't have to use Adwords
Not Sure
  • Price
  • Product Features
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
We were looking for an all-in-one platform for our programmatic advertising capabilities and Basis DSP seems to have fit and the customer service is outstanding.
Having "trial" periods which each vendor so we can really dive in to see if the service would achieve our needs and goals. Trials usually average 7 days which is just not enough time.
  • Implemented in-house
Yes
We have a process where we listen to client needs, we build out the campaign and then built it out step by step in basis and implement those into phases of launch
  • figuring our which third-party audiences we wanted to choose
  • implementing which tactic was appropriate for the clients needs
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Yes
Yes, very quickly and was even emailed the status of the fix.
We meet each week with our dedicated account rep. When we have new campaigns or launches our rep makes her self-available for any last minute questions, pushes, campaign overlook to make sure we are set up for success. Our company has two people who use the DSP daily and one has progressed in knowledge much faster than the other individual and our rep makes time for both of us and goes with the pace so no one is left behind.
  • Campaign building
  • Pulling reports
  • Campaign management
  • Different ad formats, understanding the other third party services to upload the ad and then import into the DSP
  • Understanding some of the detailed reporting like cross device
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day.
Return to navigation