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Bazaarvoice

Bazaarvoice

Overview

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…

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Recent Reviews

TrustRadius Insights

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers …
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Reviewer Pros & Cons

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Pricing

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What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Bazaarvoice Ad - Voice Demo

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Product Details

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty.

Within the platform, the vendor provides seven core modules:
  • Ratings & Reviews
  • Questions & Answers
  • Sampling
  • Connections
  • Curations
  • Insights
  • Brand Edge

Bazaarvoice Features

  • Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
  • Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
  • Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
  • Supported: Moderation
  • Supported: Fraud detection and Protection
  • Supported: ROI Measurement

Bazaarvoice Video

Bazaarvoice Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesArabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese
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Comparisons

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Reviews and Ratings

(75)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.

The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.

Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.

Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.

Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.

Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.

Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.

Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.

Based on user reviews, users recommend the following for BazaarVoice:

  • Test drive all competitors to get a true sense of their robustness.
  • Have an internal process in place for managing product information.
  • Conduct thorough research and negotiate terms before purchasing.
  • Appreciate the support provided by BV and find their platform user-friendly.
  • Use user-generated content (UGC) for social calendar planning and connecting with end-users.
  • Explore all options available and ensure that the product feed is up to date.
  • Challenge the BV team to be a strategic partner.
  • Consider PowerReviews as an alternative.
  • Improve customer service.

For Curalate, users recommend:

  • Utilize Curalate to meet trending social media needs.
  • Appreciate their exceptional customer support.

And for Influenster, users suggest:

  • Use Influenster for micro-influencer engagement.
  • Regular catch-ups with the account manager optimize review coverage and quality.
  • Incorporate reviews into marketing campaigns to boost conversions.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Bazaarvoice (BV) is being used enterprise wide for Hanesbrands Inc. The product addresses our need to collect reviews, stream and moderate social mentions and syndicate to partner retailers.
The departments using BV are Consumer Services, Direct-to-Consumer, Analysts, website developers and Business-to-Business units.
  • Bazaarvoice is the GO TO company for collecting onsite ratings and reviews.
  • Bazaarvoice Curations is new and is making a great impact on conversion! (acquired with Feed Magnet). Having BV handle the moderation based on our business rules allows personnel savings.
  • Bringing Curation into the singular Bazaarvoice dashboard instead of a separate link will be beneficial. Right now there are two separate links. Currently you use two different dashboards to access each feature.
  • I would also like the Training and Issues portal (Spark) to be part of the Bazaarvoice dashboard and not a separate link/email/password.
For a company our size the only alternative we have entertained is custom built Ratings and Reviews and once you review the cost of developing your own or implementing Bazaarvoice ...its a no brainer.
Ask about future endeavors and how to get the most our of syndication.
  • Customer service has definitely seen an increase in productivity as they continue to utilize QandA questions, the web team can then update product information on the product page so the number of questions will eventually decrease.
At the time PowerReviews were the only other vendor we evaluated. Bazaarvoice was easier to implement and a thorough understanding of the apparel industry.
Customer support has been wonderful! Account Managers are extremely knowledgeable and accessible!
10
Consumer Services, Product Marketers, Website Marketers, Web Analysts
5
Consumer services reps who are knowledgeable about products and can answer the Q&A in that portal. Web analysts who can evaluate pro and con reviews and make recommendations to marketing and merchandsing that would effect the copy/imagery or product placement. Technical minded personell who can identify when there are issues with the product feed and know whom to alert.
  • To identify best and worse sellers due to fit or comfort.
  • We love using the Q&A portal to help consumers get their answers quickly which also help to improve our product copy to minimize questions going forward.
  • Using the Curation tool allows us the ability to see what social platforms and users of the platform like or dislike.
  • Being a manufacturer with an online store, reverse syndication from our retail partners would be most useful.
No
  • Product Features
  • Product Usability
  • Vendor Reputation
The reputation of the vendor and ease of implementation for the product features is what sold us on using BazaarVoice.
Time has changed, technology has changed, the integration of social reviews is mandatory, fortunately Bazaarvoice has grown to incorporate social media platforms. This would be an area we would evaluated heavily when we do so again.
  • Implemented in-house
  • Professional services company
Tealium assisted with the tagging required for Bazaar Voice. Some was done in-house.
Make sure that you have a business person as well as a techincal person involved in implementation.
No
Change management was a small part of the implementation and was well-handled
BV offers a team to help with integrations, we should have contracted with them instead of trying to do it all ourselves! Then their Timeline Manager could have worked directly with our project's timeline manager,
  • Making sure that each vendor (3) knew how each tag/code functioned and how other tags/code impacted their results.
Save time and energy by utilizing their implementation team!
Support levels for Bazaarvoice are amongst the best that I have ever encountered. Response time is immediate and I always know the stage of my issue.
Yes
Yes, Support is very quick to react and escalates items themselves when necessary.
When we relaunched our websites we had a few gliches on our end that we just needed help with to implement properly. They were available immediately to walk us through the interface that we needed to update resulting in 0 delay.
  • Generating standard reports that are automated was very easy to establish.
  • I recommend having a techincal/design person involved when preparing custom templates.
Yes
Beautifully. Bazaarvioce makes it very easy to translate to mobile or tablet format.
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
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