A must-have for websites - DTCs or non-DTCs, both
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple …
Overview
What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…
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What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…
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Product Details
- About
- Integrations
- Tech Details
What is Bazaarvoice?
The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty.
Within the platform, the vendor provides seven core modules:
Within the platform, the vendor provides seven core modules:
- Ratings & Reviews
- Questions & Answers
- Sampling
- Connections
- Curations
- Insights
- Brand Edge
Bazaarvoice Features
- Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
- Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
- Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
- Supported: Moderation
- Supported: Fraud detection and Protection
- Supported: ROI Measurement
Bazaarvoice Video
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Bazaarvoice Integrations
Bazaarvoice Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Languages | Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.
The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.
Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.
Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.
Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.
Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.
Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.
Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.
Based on user reviews, users recommend the following for BazaarVoice:
- Test drive all competitors to get a true sense of their robustness.
- Have an internal process in place for managing product information.
- Conduct thorough research and negotiate terms before purchasing.
- Appreciate the support provided by BV and find their platform user-friendly.
- Use user-generated content (UGC) for social calendar planning and connecting with end-users.
- Explore all options available and ensure that the product feed is up to date.
- Challenge the BV team to be a strategic partner.
- Consider PowerReviews as an alternative.
- Improve customer service.
For Curalate, users recommend:
- Utilize Curalate to meet trending social media needs.
- Appreciate their exceptional customer support.
And for Influenster, users suggest:
- Use Influenster for micro-influencer engagement.
- Regular catch-ups with the account manager optimize review coverage and quality.
- Incorporate reviews into marketing campaigns to boost conversions.
Attribute Ratings
Reviews
(1-25 of 30)Companies can't remove reviews or game the system. Here's why
October 31, 2023
A must-have for websites - DTCs or non-DTCs, both
- Positive - Maintain image
- Positive - Show recent reviews
- Positive - Maintain transparency
July 25, 2022
The voice of the market, loud and clear
- Increased sales by getting customers to trust the product.
- Created a positive brand awareness.
- Drove further growth and helped us scale up rapidly.
July 20, 2022
fastest way to be credible.
- Enhance our credibility.
- Generate fast reviews during new product launches.
- Make it visible and easy to track the review performance.
- It's useful for gaining feedback that's easy to understand and for organizing one's thoughts.
- We did not have time to manage the effects of the lengthy implementation we undertook.
- Provides a forum for manufacturers to address concerns raised by shoppers on retail websites.
July 20, 2022
Reliable Ratings & Reviews Platform!
- Increasing our product reviews on our product detail pages was an important part of improving our Google search engine rankings.
- Being able to provide our key retailers with authentic reviews for our popular SKUs strengthened partnerships with our retailers.
- Bazaarvoice has helped us get closer to our consumer by hearing their perspectives and being able to respond to their reviews.
July 19, 2022
Easy to use and functional tool
- Higher conversion, people trust products with reviews more
- Reduced bounce rate, most people won't purchase without the validation of a rating
July 19, 2022
Excellent customer experience!
- Positive ROI
- Positive brand awareness
- Positive end user experience via the sample box
July 07, 2022
A value for its price!
- It has served as a centralised platform for all our reviews therefore saving time by 25%
- It helps in organising the thoughts and also helps in getting a clear feedback
- It is a very easy to use tool so not much time is spent on training
July 03, 2020
Bazaarvoice Platform Review
- We had a long implementation, therefore we did not have time to manage impact.
- It saves our team time to be able to respond to reviews on one site.
- It allows official manufacturer white label responses on retail sites.
- It allows us to be able to report on product reviews across retail and native sales channels.
November 21, 2019
Great platform to boost conversion and very attentive support!
- We get on average 150+ reviews a week with an average rating of 4.7* from our customers which we know really helps conversion of our products overall.
- We've used UGC content as some of our alternative product images on the website where they've been great quality which has helped views and visits to the product.
- The UGC feature is quite a heavy product which has slowed our homepage load time slightly by having it but only minimal.
October 30, 2019
A must-have tool for a successful business
- We've been able to fine-tune our website to reduce friction based on customer feedback.
- Our reviews and Q&A area work on a consistent basis, as opposed to periodically crashing with our previous company.
- We trust that the CGC on our site is authentic and we don't need to spend as much time investigating content as we once did. Huge ROI!
- We have seen an overall positive ROI on our overall customer satisfaction.
October 09, 2019
Bazaarvoice Conversations is a Great Choice for Reviews and Q&A
- They filled out need to have Q&A and Reviews on our website
- We have seen a positive correlation with having this service and our general customer experience
- We have seen a positive correlation with good reviews and sales of specific products
October 08, 2019
Great for Beginners
- It's created a better shopping experience for customers.
- It's led to better sales by having feedback from the consumers directly.
- Bazaarvoice has kick started some deeper personalization touchpoints within our company.
- Bazaarvoice has proven its worth after we did internal research on the impact of reviews on customer's purchase journeys
- It allows improvement bu knowing your customer and their challenges well and if you can improve your products fast, it gives you positive RoI
- The limitation to integrate other review platforms and challenges with integration with other products takes a lot of time and operational cost
November 18, 2018
Social Media Curation Made Easy
- We have been able to drive traffic back to our site from social media content that we have gathered from Bazaarvoice Curations.
- Since we started our hashtag campaign, and every time we promote it, we see an increase in social media posts using that hashtag.
- As we promote our hashtag campaign on social media, we also see a spike in traffic directly related to these campaigns.
- There are quite a few retailers that use the BV network and they like it when we can sync our native reviews, answer questions, and add content to their site. It helps drive traffic for them and for us so it is a win-win.
- It is also a great way to monitor new products and see what improvements we can make as a manufacturer. Customers feedback is vital to innovation and quality.
- Bazaarvoice is the largest software like theirs in the marketplace, I believe, and has the most vendors using it. It is pricey and while they do a great job and have fabulous customer service it seems like they try to separate the services so you are having to pay for everything. There are LOTS of upgrades and add-ons.
March 07, 2018
Effective Reviews - Difficult Account Integration
- This is hard to gauge for us, as we had thousands of reviews already that we were importing. We spent a lot of time to move from an apple to a different apple, so in truth, it was going to be a sub-optimal ROI for the project. That said, that isn't BV's fault. If you are a major eCommerce site without VOC/reviews, you should evaluate them and PowerReviews. There is value there and it should help you.
February 12, 2018
Bazaarvoice quickly provides you the customer's voice.
- It is my thought that we stay more on top of our reviews and customer questions with less time and resources used. We are able to focus by using Bazaarvoice to quickly reply to our customers needs, take the knowledge we gather from that and move forward more productively than before.
- We used to have a team researching our reviews daily and now with Bazaarvoice we have an individual taking care of it.
August 04, 2017
Good, not great. At once successful and flawed.
- This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
- The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
- It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
August 04, 2017
Increasing satisfaction
- Increase in conversion
- Decrease in bounce/exit
- Increased customer satisfaction
- Drives more business
- Less phone calls for questions
- Connect with customers on a more digital level
June 20, 2017
A great tool for Review Generation & Syndication.
- Positive: Reviews on site. There is a real value ($) to this. Just look at what Amazon charges for Vine reviews. Reviews are the currency of ecommerce.
- Positive: Review syndication. This has given us a real opportunity to look like the category leader we are across lots of difference sites.