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Bazaarvoice

Bazaarvoice

Overview

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…

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Recent Reviews

TrustRadius Insights

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers …
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Pricing

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What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…

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  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Bazaarvoice Ad - Voice Demo

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Product Details

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty.

Within the platform, the vendor provides seven core modules:
  • Ratings & Reviews
  • Questions & Answers
  • Sampling
  • Connections
  • Curations
  • Insights
  • Brand Edge

Bazaarvoice Features

  • Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
  • Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
  • Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
  • Supported: Moderation
  • Supported: Fraud detection and Protection
  • Supported: ROI Measurement

Bazaarvoice Video

Bazaarvoice Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesArabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese
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Reviews and Ratings

(74)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.

The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.

Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.

Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.

Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.

Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.

Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.

Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.

Based on user reviews, users recommend the following for BazaarVoice:

  • Test drive all competitors to get a true sense of their robustness.
  • Have an internal process in place for managing product information.
  • Conduct thorough research and negotiate terms before purchasing.
  • Appreciate the support provided by BV and find their platform user-friendly.
  • Use user-generated content (UGC) for social calendar planning and connecting with end-users.
  • Explore all options available and ensure that the product feed is up to date.
  • Challenge the BV team to be a strategic partner.
  • Consider PowerReviews as an alternative.
  • Improve customer service.

For Curalate, users recommend:

  • Utilize Curalate to meet trending social media needs.
  • Appreciate their exceptional customer support.

And for Influenster, users suggest:

  • Use Influenster for micro-influencer engagement.
  • Regular catch-ups with the account manager optimize review coverage and quality.
  • Incorporate reviews into marketing campaigns to boost conversions.

Attribute Ratings

Reviews

(1-25 of 30)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple touchpoints and it is difficult to aggregate that, but Bazaarvoice syndication options are best-in-class and hence we switched to Bazaarvoice.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Driving purchase is of course one of the most important parts of any business. By helping create an array of customer engagement with ratings and reviews, questions and answers, and more, it just helps totally with the customers' shopping experience in touch with the organisation which is key, making this software crucial.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Bazaarvoice to moderate and syndicate reviews on our website. We want to provide a reliable venue for consumer feedback and to be open and honest about receiving and disclosing feedback from customers. Our IT department handles the management and implementation of this company-wide change.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We leveraged Bazaarvoice for their Ratings and Reviews platform, including the Connections product. These tools helped us integrate consumer reviews throughout our website as well as sync our reviews to participating e-commerce retail partners. Additionally, we utilized Bazaarvoice for their Sampling capabilities to collect product reviews for our products. We utilized each of these Bazaarvoice products across several of our brand websites. Both the ratings and Reviews and sampling programs allowed us to showcase the strong consumer affinity for our products and helped encourage brand loyalty.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice is used within our business for our ratings and reviews. It has allowed us to improve our product listings with real-life reviews from previous customers. It allows our customers to have more confidence in their purchase decision, as well as provides a place for them to review products to help others.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used Bazaarvoice at Astral Brands for a influencer/consumer product gifting earlier this year for the relaunch of our bestselling product. We were trying to expand our customer reach and have a new set of users try, review and post about our foundation makeup product on their social media to help garner brand awareness. We collaborated with Bazaarvoice to create the packaging and send the mailing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I currently use the portal and the insights section of the bazaar voice. It is a very quick , comprehensive and easy to use tool and provides up to date information.The platform is super user friendly and their support team is always on the go providing robust service and helping to resolve the user queries. What we work on is generating feedbacks from customers regarding the product that we develop and bazaar voice acts as a consolidated platform to integrate all our data at one point and provide insights
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Bazaarvoice for review moderation and syndication, and we are using it on our own web page. We wanted to have a trustworthy platform for reviews and to be transparent with customer opinions and have their thoughts be heard on other retailer sites too. This affects the whole organization but it is managed and implemented by our IT team.
Bryan Nye | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our team uses Bazaarvoice Platform to respond to reviews for our products that are left on retail websites. We are able to respond to reviews from multiple retailers using just one platform. This tool saves our team time from having to visit multiple retail websites in order to respond to customer reviews. Bazaarvoice also offers reports for our reviews that we can use for weekly, monthly, quarterly, and yearly reports that address our product's ratings and reviews.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice is used by our e-commerce team who use it on two levels: ratings and reviews and user generated content.

We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.

In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use BV Conversations for Ratings & Reviews, Questions & Answers via API. The reviews portion is used by a specific department (my team) and the Q&A portion is used by multiple departments. The platform and all teams involved are both managed by me. It does address a problem, but rather allows us to better understand how the products we sell perform in our customers' hands. We gain insight into which products are good and which need improvements, and which should receive more of a focus. Reviews give the brands we work with a knowledge base of high performing products and where there's room for improvement. Q&A is a great place for brands and customers to engage with one another and for customers to get the answers they need.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use Bazaarvoice Conversations within our Marketing Department, but the information is shared between the Customer Service and Product Development Teams when issues need to be resolved. It addresses business problems such as customer concerns, outreach, and getting past those pre-purchase hesitations that customers face.
Christopher Payne | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice Conversations is being used as one of our feedback channels for our product development team and web team, a touch point for our customer experience team, and a tool to help show new customers the quality and fit of our product line.

When we see patterns in customer questions, we become aware of short comings in our website experience and we take steps to address them. The same can be said for our product development team, if something seems to be bothering multiple customers, we see it as a chance to improve our offerings. Our customer experience team often will be able to improve or repair our relationship with our customers based on their questions or reviews. We have a warranty that many of our customers don't take advantage of on their own but having that conversation helps us help them.

We also feel our customers trust other customer's feedback on our website and use their opinions to make more informed decisions on which products to buy and which size is most appropriate for them.
October 08, 2019

Great for Beginners

Nolan Sweeney | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is currently being used by our social media department. We use Bazaarvoice Conversations for product reviews where we can see what customers are saying about certain items. It gives us a good idea if something needs to be updated on the website. We also use it for product safety concerns a lot of customers will leave reviews of hazards that products have caused and we do our best to make sure the products are safe for consumers.
Meredith Walter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice is being used at our organization to gain deeper insights into our customer satisfaction with our products, measure overall customer sentiment, and identify areas of improvement within our brand and products.
Vaibhav Choksi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice Conversations is used by the digital marketing and digital sales teams to better engage customers by understanding their reviews, requirements and issues they face. Moreover, it also allows you to interact with your customers for better engage them, build the brand and improve products. These capabilities help you build the brand and improve revenue as well.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice Curations is currently being used by our marketing and creative teams. They use Curations to gather social media content that has been tagged with a specific hashtag as well as any content from some specific accounts that we have chosen. Our marketing team then picks the best content and displays it on a landing page on our site. This provides an opportunity for our customers to engage with our brand as well as for us to engage with our customers. We also have discussed monetizing the posts on our site by tagging the products in the images to link back to their product pages.
Mindy Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a manufacturer and sell to many retailers. We use this software to monitor reviews across multiple websites and our own. We also use the syndication option, and the Q&A manufacturer response option in Connections. BV as we call it internally is basically a hub where we can monitor and analyze our engagement with our vendors and customers to make sure they are getting the best customer service possible.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice Conversations is being used across a few different areas of the business. We moved to it from PowerReviews to simplify our vendors across the organization. It does not solve anything new that PowerReviews did not, other than reducing contract totals.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We currently have a list of vendors showing in Bazaarvoice where customers leave comments or questions. It is highly convenient because it notifies you of a new question or comment. It also allows you to "one stop" experience...rather than having to visit multiple websites of various customers, you can simply and conveniently go to Bazaarvoice and take care of everyone at once. This program saves you time and helps you look more professional and responsive, with little effort.
Joshua P. Kennedy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized

As many companies (especially those in the tech industry) are aware, many critical reviews can be attributed to product misuse or misinformation. Responding to reviews (and questions, for a more proactive approach) helps solve that by educating consumers who overlooked a feature they claim is missing or who simply don't want to use an owner's manual.

But responding to reviews is just as beneficial to potential customers as it is to the customers you're technically replying to. People shopping around for products frequently read through critical reviews to see where products fall short. Seeing a branded presence shows that you care as a company, but it also allows you to clear up misconceptions. Potential buyers have the opportunity to weigh other customers' complaints against the company response, which can mean the difference between a new purchase and a lost sale.

We've seen many product reviews upgraded after we respond. Users really appreciate that we are monitoring and educating.

Travis Weed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used to answer questions asked by our customers that are purchasing through our partner, Home Depot. It is only used by 3 people that have a clear understanding of the ordering process through that channel. The problem this addresses is the connections with customers of out products. They no longer need to reach us by phone only, they can ask a question and be assured that their question is being answered by a Weatherables Pro.
Olin Graczyk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bazaarvoice Conversation is being utilized by several clients I consult with on Digital Strategy (Fortune 500). Currently, the digital and ecommerce teams lead the decision making and management of Bazaarvoice. However, Consumer Affairs, Consumer Insights, Media and the Brand Marketing teams are all actively involved in utilization of the product and semi-annual reviews of performance and enhancements.
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