Skip to main content



What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…

Read more
Recent Reviews

TrustRadius Insights

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers …
Continue reading
Read all reviews

Reviewer Pros & Cons

View all pros & cons
Return to navigation


View all pricing

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

126 people also want pricing

Alternatives Pricing

What is allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience. Create a Review Funnel Landing Page The review funnel…

What is LocalClarity?

LocalClarity offers national brands, franchises, and digital agencies of all sizes a scalable platform for local search listing and reputation management. The vendor states its differentiators include: "Live" direct spreadsheet management of listings. Users achieve visibility and control over…

Return to navigation

Product Demos

Bazaarvoice Ad - Voice Demo

Return to navigation

Product Details

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty.

Within the platform, the vendor provides seven core modules:
  • Ratings & Reviews
  • Questions & Answers
  • Sampling
  • Connections
  • Curations
  • Insights
  • Brand Edge

Bazaarvoice Features

  • Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
  • Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
  • Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
  • Supported: Moderation
  • Supported: Fraud detection and Protection
  • Supported: ROI Measurement

Bazaarvoice Video

Bazaarvoice Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesArabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.

The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.

Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.

Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.

Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.

Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.

Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.

Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.

Based on user reviews, users recommend the following for BazaarVoice:

  • Test drive all competitors to get a true sense of their robustness.
  • Have an internal process in place for managing product information.
  • Conduct thorough research and negotiate terms before purchasing.
  • Appreciate the support provided by BV and find their platform user-friendly.
  • Use user-generated content (UGC) for social calendar planning and connecting with end-users.
  • Explore all options available and ensure that the product feed is up to date.
  • Challenge the BV team to be a strategic partner.
  • Consider PowerReviews as an alternative.
  • Improve customer service.

For Curalate, users recommend:

  • Utilize Curalate to meet trending social media needs.
  • Appreciate their exceptional customer support.

And for Influenster, users suggest:

  • Use Influenster for micro-influencer engagement.
  • Regular catch-ups with the account manager optimize review coverage and quality.
  • Incorporate reviews into marketing campaigns to boost conversions.

Attribute Ratings


(1-25 of 30)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
  • Collection of new reviews- review campaigns.
  • Agreement with retailers and syndication of reviews.
  • Sampling promotions.
  • Enhance the retailer network in different markets.
  • Convince retailers about reverse syndication.
  • Making possible to syndicate between retailers the reviews- currently very limited.
Score 9 out of 10
Vetted Review
Verified User
  • Compiles feedback from various stores.
  • Offers producers the chance to weigh in on consumer reviews.
  • Provides a variety of report choices for tallied reviews and ratings.
  • It's not possible to think beyond the box and find a remedy.
  • The responsibility for implementation cannot rest on one person's shoulders.
  • It's a lot of work to put it all together.
Score 7 out of 10
Vetted Review
Verified User
  • Good out of the box product review widget design.
  • Good customer service and account support.
  • Syncing product reviews to other retailers.
  • Products come at a premium price.
  • Mismatched product SKUs between brands and retailers are not automatically identified which leads to some manual maintenance.
  • Some long lead times on sampling programs.
Score 7 out of 10
Vetted Review
Verified User
  • Simple User Interface
  • Great tech support team
  • Easy to use features
  • Sometimes it becomes difficult to swap between different use cases
  • Sometimes the User experience can be lacking so can work on improving that
  • Some sections are outdated eg the portal and workbench
Score 10 out of 10
Vetted Review
Verified User
  • Review moderation
  • Good user-friendly platform
  • Have good relations with partners
  • Implementation is very demanding.
  • There are no out of the box solutions.
  • Implementation is not a one person job.
Bryan Nye | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Aggregates retail reviews
  • Allows manufacturers the opportunity to respond to reviews
  • Offers reporting options for ratings and reviews
  • Allows manufacturers to respond to customer questions on retail sites
  • The format of the connections portal could be updated.
  • Fewer system outages that cause reviews to not be shown
  • Better tracking of active and inactive products on retail sites
Score 8 out of 10
Vetted Review
Verified User
  • They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
  • Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
  • Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
  • The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
Score 10 out of 10
Vetted Review
Verified User
  • Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
  • Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
  • Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.
  • Some of the reporting features are clunky and confusing, but they just updated that!
  • I wish Reviews and Q&A information could be exported at the same time and that CGC for both could be displayed in one view.
  • The fact that email addresses cannot be searched is frustrating.
Christopher Payne | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Multiple touch points throughout the year to make sure ROI is being met
  • Easy to implement into websites
  • Advanced features can be turned on and off depending on current needs
  • Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
  • They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
  • They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
October 08, 2019

Great for Beginners

Nolan Sweeney | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • It does a good job of sorting items into different categories.
  • It's great for researching different items.
  • It's very easy to navigate though all the different tabs and find what you are looking for.
  • I feel like the overall design could be updated.
  • Easier to find specific reviews.
Meredith Walter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Bazaarvoice does a great job of integrating with our sites and their designs
  • Bazaarvoice does a great job of communicating with their customers - lots of support available
  • Bazaarvoice has done a good job of kicking off some deeper analytics for our organization
  • Bazaarvoice's backend analytics and UI is overall clunky and confusing. There is a pretty steep learning curve. It needs to be updated.
  • The reporting on Bazaarvoice is also clunky. The export tool is confusing and not pretty. It needs to be updated.
  • Although we've got great technical support, I wish there was more "consulting" happening to help us understand how we can leverage the data we're collecting even more smartly than what we are.
Vaibhav Choksi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Bazaarvoice Conversations easily integrates post purchase emails hosted by Bazaarvoice
  • The config hub makes it really easy to set up quickly for the non technical team without a need of the developer team
  • It allows non-technical staff to convert the design to copy within the application user interface
  • Streamlined reporting across Bazaar Voice applications is not available and that requires manual efforts to integrate and understand data from diff applications
  • Flexibility and more options would be great for various layouts that is not available at this time
  • It does not allow including reviews from other platforms and that is missing
Score 8 out of 10
Vetted Review
Verified User
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
Score 7 out of 10
Vetted Review
Verified User
  • UI is fairly intuitive.
  • Allows for customization of design to copy within the interface, which is nice for non-technical users of the tool.
  • Visually, it is about as attractive as other leading review vendors.
  • We lacked true integration assistance. We found so many things that were off or overlooked, things that a vendor should be on top of when setting up someone transitioning.
  • The tool, when implemented, seems pretty bloated in terms of how it is built and total assets used.
  • We had to take ownership of the integration process and do additional resource to then reach out to our team at the vendor to gain help with.
Score 8 out of 10
Vetted Review
Verified User
  • The Bazaarvoice Local program is very user-friendly. It is simple and easy to understand.
  • The program is also multi-purpose, it allows the customers to ask questions, leave reviews therefore allowing you to quickly answer the questions or see the reviews real time for better information of the consumer experience to be able to promptly rectify any negative situations.
  • I love the one stop shop feel. It allows you to NOT have to go to every single site that your product is sold on daily to look for information. Instead, Bazaarvoice Local emails you to let you know that you have unanswered questions or reviews to look at. You can simply log into their site and see all vendors at once. So much more efficient than searching every site everyday.
  • I appreciate the ability to run reports to track engagement, response time and summaries of it ALL.
  • I have only had to contact Bazaarvoice support a couple times, I feel the experience could have gone better. It could have been a one off or my lack of communicating the issue I was having. I disconnected that call, tried again and the next agent was extremely helpful so I quickly forgave.
Joshua P. Kennedy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • My company's products are sold by a huge range of retailers/dealers, and we've long recognized the value of having a presence in product reviews. Bazaarvoice's format makes responding to product reviews a much simpler and more efficient process. Reviews are fed to you in a work list, so you don't have to visit each retailer's website to respond.
  • Branded responses to reviews (and product questions) also makes them standout so customers looking for the most informed response can quickly spot it.
  • BV's support path (Spark) is a good resource, though it does make the process feel a bit impersonal. That said, as impersonal as your support tickets begin, it's great to see exactly what progress has been made and all the communication you've received about the issue.
  • Bazaarvoice does suffer from some deficits. Filtering for reviews and questions is virtually worthless if you're trying to zero in on a specific product or group of products. The best you can do is filter by product ID, but different retailers will have different IDs for the same product, so even that is not intuitive or effective.
  • Speed of the product is slow on the average day, very slow on a bad day, and slightly better than slow on a good day. Loading more questions/reviews or refreshing a view can be time consuming.
  • Bazaarvoice's reporting is severely lacking. I need to use reports to track my team's responses for quality purposes. I also use this data to gauge productivity. However, report filtering doesn't allow you to filter by response date...only the date on which the review was posted by the customer. Although the spreadsheet you get DOES include the response date, this is inexplicably missing from report filters.
  • Thinking back on speed, reports take a VERY long time to pull, even when your date range is small and recent.
  • If you have multiple users who respond to items, there's also no user differentiation in reports. So unless you have your team members sign/initial their responses, there's no way to tell who wrote what when you look at a response report. This seems like an oversight since every user has their own unique login credentials.
  • Finally, you should consider what your retailer network will REALLY look like. My company has around 15 retailers activated on our network, but more than 90% of our reviews come from just two of those dealers. Responding to questions is free with BV, but reviews require an upgrade to Connections Premium, so it's a good idea to check all your retailers' sites to see how many reviews they house and how active users are before paying for the upgrade.
Score 9 out of 10
Vetted Review
Verified User
  • There is a config hub which enables the business users to have control over their implementation of Conversations without the need for front end development all the time. This reduces time to make changes and improvements and learn impacts from different alterations.
  • It offers customers an enriched experience on your site, and allows the customer to gain confidence in their purchases before they make it due to the reviews and ratings helping them.
  • Would be good to have more control over the UI within the dashboard. The control is there, but more flexibility over specific layout in the front end of the website would help.
Olin Graczyk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Review Generation: Great modules (especially the latest Conversation updates) for each review collection. Additionally Bazaarvoice has technology that can automatically follow-up with consumers (pixel collection) to request reviews.
  • Review Syndication: Bazaarvoice syndicates out to almost all of the prominent retailers in the US landscape.
  • Innovation: The Bazaarvoice team continues to innovate and enhance against their current platform offering. Each year lots of new modules are available that continue to develop or review efforts.
  • Lack of Global: The tool does not expand to a lot of retailers outside the US. I know they are building this out more all of the time, but can be a bit frustrating.
  • Expensive to Customize: The out-of-the-box solution is great, but if you decide to customize more heavily, it can lead to high costs. Bazaarvoice requires teams hand over creative files and they develop it on their end, which is not always ideal.
  • Tough to Input your own Reviews: Bazaarvoice has policies about what meets "their criteria" for review generation. If you collect reviews outside of Bazaarvoice and want to upload (eg. an event), if it did not go through their platform you usually can not submit.
Return to navigation