Bench Connect

Bench Connect, offered by Bench Media, is a digital advertising platform designed to track, manage, and optimize advertising campaigns in real-time. According to the vendor, this software solution is suitable for businesses of various sizes, from small enterprises to large corporations. Advertising agencies, marketing departments, media planning and buying agencies, digital marketing professionals, as well as retail and e-commerce companies, are among the target users of Bench Connect.

Key Features

Real-time Tracking & Reporting: According to the vendor, Bench Connect allows users to track and manage digital advertising campaigns in real-time. Users can monitor campaign performance and access real-time data and analytics to make informed decisions and optimize their strategies.

Integrated Assets Management: The vendor claims that Bench Connect provides a centralized platform for uploading and managing assets. This feature streamlines the asset management workflow and enables users to control the approval process, ensuring brand compliance and quality control.

Control Budgets, Goals & Workflows: According to the vendor, Bench Connect enables users to set budgets for campaigns and track spending in real-time. Users can define goals and objectives, monitor progress, and customize workflows to streamline campaign management and collaboration. The vendor also claims that users can gain insights into budget allocation and optimize spending for maximum return on investment (ROI).

Rapid Test & Learn Abilities: The vendor states that Bench Connect allows users to test and experiment with different ad formats and creative variations. Users can quickly launch A/B tests to compare the performance of different campaign elements. The vendor claims that this feature helps users gather data and insights to identify the most effective strategies and optimize future campaigns.

Audiences & Platforms Access: According to the vendor, Bench Connect enables users to build and manage custom audiences for targeted advertising. Users can access a variety of digital advertising platforms, including social media, search, and display. The vendor claims that users can optimize audience targeting by leveraging data and insights within Bench Connect.