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Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different …
Starting at $0 per month
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What is Benchmark Email?
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
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Popular Features
- Mobile optimization (7)10.0100%
- List management (7)10.0100%
- Standard reports (7)10.0100%
- WYSIWYG email editor (6)7.878%
Pricing
Pro
Starting at $13
Cloud
per month
Enterprise
Custom
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.benchmarkemail.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- FAQs
What is Benchmark Email?
Benchmark Email is an email marketing and marketing automation platform. Users can build emails with a drag & drop email builder, and make sure every send is optimized for delivery with its email marketing checklist. Landing pages, forms and surveys are present to help users grow their subscriber lists. Its drag & drop email campaign builder helps users convert subscribers into customers with marketing automation.
Benchmark Email Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Link Tracking
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spelling and Grammar Check
- Supported: Spam Testing
- Supported: Email Previews
Benchmark Email Screenshots
Benchmark Email Integrations
Benchmark Email Competitors
Benchmark Email Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English, Spanish, French, German, Italian, Portuguese, Japanese, Chinese, Simplified Chinese, Traditional Chinese |
Frequently Asked Questions
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
Benchmark Email starts at $0.
Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Benchmark Email.
Reviewers rate Dynamic content and Landing pages and A/B testing highest, with a score of 10.
The most common users of Benchmark Email are from Small Businesses (1-50 employees).
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(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different purposes. For example, a non-profit family faculty organization found it valuable for distributing monthly newsletters to their extensive network of families and members. The organization appreciated the generous pricing options offered by Benchmark Email for non-profits, making it a cost-effective choice. While initially meeting their needs, some users did encounter minor issues with the editor that occasionally slowed down the newsletter creation process. Additionally, the inconsistent reception of test emails raised concerns about delivery reliability. Despite these challenges, the organization still benefitted from Benchmark Email's impressive delivery metrics.
Furthermore, E.D.G. Atelier successfully employed Benchmark Email as a free email marketing solution to enhance their mailing list growth and send responsive emails. The software's automation and reporting features were particularly helpful in managing their affiliate marketing endeavors, enabling effective communication with prospects, downline members, and customers. As their affiliate marketing efforts expanded, they considered upgrading to a higher contact level to accommodate their growing needs.
In another use case, a company relied on Benchmark Email as their primary newsletter service for advertising deals, new products, news, and product launches. The software allowed them to send visually appealing emails with advanced layouts and product-based specials including pricing information. Similarly, Scientists Benchmark utilized Benchmark Email for promoting their eNewsletter through bulk email campaigns. The comprehensive analysis provided by Benchmark Email's reporting feature gave them valuable insights into open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates.
Furthermore, individuals engaged in personal and professional endeavors also found value in Benchmark Email as part of their digital marketing strategy. A small department switched from Mad Mimi to Benchmark Email due to its affordability and additional features. This enabled them to conduct more targeted email blasts to their community of customers and prospects. Additionally, an organization's digital marketing department relied on Benchmark Email for sending business emails using customized templates while benefiting from in-depth analytics.
Overall, Benchmark Email has proven to be a versatile and reliable email marketing solution for a wide range of users, helping them effectively communicate with their audiences and achieve their respective goals. While some users experienced minor issues or found certain features less suited to their specific needs, the software's affordability, delivery metrics, and comprehensive analysis capabilities have made it a popular choice among organizations and individuals alike.
Simple and Easy to Use: Many users have found Benchmark Email to be simple and easy to use, even after trying multiple other email services. They appreciate the user-friendly interface and note that it is nice to use a service that anyone else can easily navigate.
Drag and Drop Email Creation Tool: The drag and drop elements in Benchmark Email's email creation tool are praised by users for allowing flexible design options. Users find it simple to create emails and appreciate the ability to customize the design according to their preferences.
Responsive Emails on Various Devices: Users are impressed by Benchmark Email's responsiveness, as their emails look good on various devices such as laptops, desktop computers, smartphones, and tablets. They have tested their emails on multiple gadgets and consistently found the responsiveness of high quality.
Glitchy Editor: Several users have reported encountering issues with the software's editor, which has been described as glitchy and causing problems with precise formatting.
Stagnant Platform: According to multiple users, there have been few notable updates or improvements made to Benchmark Email over the past two years. This lack of innovation has left some customers feeling dissatisfied and seeking more feature-rich alternatives.
Delivery Success Issues: Some users have expressed concerns about the delivery success rate of emails sent through Benchmark Email. Based on anecdotal customer reports, it appears that a significant number of emails are being diverted by spam filters, potentially impacting the effectiveness of email marketing campaigns.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
October 19, 2021
Benchmark Email - Wired For Profitability To A Start Up Business
Score 7 out of 10
Vetted Review
Verified User
I use Benchmark email personally in my affiliate marketing endeavors. I use it to email prospects and to interact with members of my downline (my customers) drawn from the affiliate networks I work with. Benchmark Email has served me well in my formative period in affiliate marketing, thanks to their time-limitless 2,000 contacts free trial. Now that I am growing, I am ripe enough to consider upgrading to the 10,000 contacts level.
- 2,000 contact list space available with no time limit to those who can't upgrade.
- The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
- There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
- The prices for upgrades are far too high compared to similar software doing the same things.
- Because of the expensive upgrades, Benchmark Email remains more relevant only to a small size user and an already well-developed and grown user. A growing (mid-level) user like me would easily be inclined to look elsewhere as more and more such software becomes available: I will think twice before I pay for an upgrade which I can quickly get three times cheaper elsewhere. The only reason I may upgrade on Benchmark Email is simply that their generous and timeless free trial has helped me grow; simply as a matter of appreciation.
- Of late I have been using Zoho CRM for my Sales Management processes. I hate to realize that I cannot integrate Zoho CRM with Benchmark email while much other software is integratable. If my Zoho CRM contacts, for example, can easily be exported into Benchmark email with a click of an icon, Benchmark email would score very high with me because that way, my leads and customer management would be ten times more handy.
We use the Benchmark Email Pro SaaS platform as our primary newsletter service about 2x per week for advertising deals, new products, and news. We send it out to our database of thousands of customers to drive engagement, orders, and solicit feedback. It's the main newsletter platform, and is used organization-wide for product launches.
- Great native split testing for a/b groups.
- Automation of list cleaning is a breeze -- very easy!
- Native analytics are decent, but not amazing.
- List maintenance -- navigating multiple lists is a cumbersome activity.
- Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
- Customer support is kind of slow to get back to us.
June 30, 2019
Marketing Genius
We used it for email marketing. We also sent out our eNewsletters to the Scientists Benchmark software to help us to send out bulk emails to promote our eNewsletter.
- User-friendly
- Easy to create email templates
- Very detailed tracking information
- Multiple subscription list managements
- Click-throughs details for each URLs
- Difficulty in uploading new subscribers list
December 02, 2018
Decent for Small Business
We use Benchmark Email to send email blasts to our community of customers and prospects. Ultimately I switched to Benchmark from Mad Mimi because it had more features and was still affordable for a small department. We're able to send product based specials with pricing and somewhat advanced layouts with Benchmark that we weren't able to do with Mad Mimi. It's a nice step before going full HTML design yourself.
- They have the option to incorporate email automation.
- HTML is available if you want to use your own templates.
- They give you the ability to edit some HTML on their drag and drop version.
- Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
- You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
- Email automation is available but it's extremely basic.
September 25, 2017
Benchmark Email a good option for education-related non-profits
Our non-profit family/faculty organization needed a way to distribute a monthly newsletter to approximately 450 families and 850 family members.
Benchmark Email has a generous free pricing tier, discount for 501(c)(3) non-profits, and a completely free option for Parent/Teacher educational associations. This was the hands-down deciding factor at the time for our organization.
Getting up to speed was quick and the product initially served us well. In time, small quirks in the editor became annoying and slowed down the time to assemble and publish the newsletter. Reception of test emails could be quick at times and painfully slow a few minutes later. The data collection custom fields were not well suited to the types of data we needed to track.
Support was always friendly and attempted to be helpful, but some issues seemed to be related to features that were not well thought out. I do not recall any updates or improvements in the platform during the period we used it.
Delivery metrics were impressive; however, for our limited-geographic group and small size, they were not highly necessary.
Benchmark Email has a generous free pricing tier, discount for 501(c)(3) non-profits, and a completely free option for Parent/Teacher educational associations. This was the hands-down deciding factor at the time for our organization.
Getting up to speed was quick and the product initially served us well. In time, small quirks in the editor became annoying and slowed down the time to assemble and publish the newsletter. Reception of test emails could be quick at times and painfully slow a few minutes later. The data collection custom fields were not well suited to the types of data we needed to track.
Support was always friendly and attempted to be helpful, but some issues seemed to be related to features that were not well thought out. I do not recall any updates or improvements in the platform during the period we used it.
Delivery metrics were impressive; however, for our limited-geographic group and small size, they were not highly necessary.
- Ease of use - required minimal training to get started.
- Value - free service for non-profits, with powerful features.
- User Experience - flow of the process is logical and easy to follow.
- Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
- Stagnant platform - few notable features or fixes over the past two years.
- Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
February 22, 2017
A good alternative to Zoho Campaigns and MooSend
I tested out Benchmark Email and several other email marketing services while searching for free email marketing solutions for E.D.G. Atelier as we just starting to grow our mailing list and there was no budget allocated for email marketing. We needed an email marketing solution that was free yet had features such as responsive email, automation, and reports. Since I was the only user, we didn't need features such as multiple users.
We just needed a software to grow our mailing list and send responsive emails.
We just needed a software to grow our mailing list and send responsive emails.
- Price: This one was a major Pro for us as we had zero budget for email marketing, so finding an email marketing service that was free for up to 2000 subscribers was a major win for us.
- Ease of use: Benchmark Email was simple to use, and while it might have to do with the fact that I had tested out over 5 other email services prior to signing up, its simplicity was noteworthy. While ease of use wasn't among my top 3 qualities I needed our ESP to have, it was nice to use one anyone else could use. Creating an email was simple and the drag and drop elements were great and allowed for flexible design.
- Responsive Emails: This one was a biggie for me. I needed an ESP that made my emails look good on a laptop, desktop, smartphone or tablet. I created a test email and opened it on all my gadgets [laptop, desktop computer, windows smartphone, Kindle tablet and android tablet] and I was really impressed by its responsiveness.
- Limited branding on signup forms: I think MailChimp ruined most free ESPs for me as most free email marketing services have limited design and branding options on signup forms. I wanted my signup form to have an image header with the company's logo on it. This feature was important to me so I asked the live customer support at that time if this feature was available and he said yes. Sadly unlike MailChimp that allowed an option for image headers in signup forms (which made it act as a simple landing page) Benchmark email did not. Benchmark now allows the option to add a logo to the top of the form. It wasn't until I went back to SendinBlue that I remembered a workaround to get image headers which was editing the signup forms' HTML code and including an
Of course this, also meant constant tweaking to get the right image size.
- Limited signup form design: Compared to most ESPs both free and paid, Benchmark's signup forms are not very attractive,. The form's design needs an urgent upgrade as it is rather unattractive.
- Automation: I wouldn't call this a major con as Benchmark does have basic automation which is limited to welcome messages and similar one-off messages but, I suppose SendinBlue and MailerLite are to blame for running free ESPs for me by giving me a rather high expectation.
- Form publishing: After designing my signup form, I was presented with three options: Place Signup Form directly on your website, Pop-up from a button on your website, Pop-up from a text link on your website. While option one was good and option two was much appreciated, I wanted the form to have a link I could share on social media.
September 12, 2016
Give your Email some Extra Byte
Benchmark Email is one of the key softwares or tools used by my organization for their operation. Benchmark email has been used by my organization for the last 2-3 years or maybe longer. It is used by the digital marketing department of our organization. It is used to send business email for our clients in a customized business email template form. It fulfills our business email needs and helps to get a full analysis of all the emails sent over Benchmark. It gives open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates in a very systematic manner.
- Benchmark Email is very accurate for giving numbers. It gives a clear number of how many mails are delivered from the sent mails. After that it gives a clear analysis in the form of a Pie Chart on how many emails are opened, clicked, bounce and unsubscribe.
- It also gives the numerous range of email template options to send the email in the way you want to your client. You can also customize it according to your creativity and need. You can send business text email, pictorial email, design email and various types of email. It has a separate column for a logo, text, pictures and images. Also every template has various types of catchy button like: click here, subscribe here. You can get quote buttons which attract your customers for simplified way of getting information from your content. It also has the option of putting a landing page link to your content which can be directed to your website or product page.
- In Benchmark you have a huge space for data storage. It not only stores your data but you can also sort it according to your need whenever you want. It is compatible with almost all formats for data uploads (like Excel) You can sort your data from all the data available in Benchmark for example if you want data on a specific job title then you can search for it and Benchmark will give you a number of how much data is available for that.
- It also gives the option to schedule your email for different time zones. Suppose you want to send a email to overseas where time zone is different, in that case you can schedule your email for that particular time zone and date you want to send it. Benchmark will schedule and deliver that email on that time and will give a complete analysis.
- Benchmark also takes care of various norms and regulations you have to follow for sending the email. Nowadays laws are very strict for emails. If any person unsubscribes from your email Benchmark will automatically delete that person's email and also take care in future that not to send any more emails to that person.
- Benchmark is almost good and at the mark for various email sending requirements. But it is said every thing has some cons so Benchmark also has some. Benchmark sometimes has server issues so it gets very slow in sending emails.
- Benchmark provides 24/7 service but sometimes there are delays in solving your issue.