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Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different …
Starting at $0 per month
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What is Benchmark Email?
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
Recent Reviews
Popular Features
- Mobile optimization (7)10.0100%
- List management (7)10.0100%
- Standard reports (7)10.0100%
- WYSIWYG email editor (6)7.878%
Pricing
Pro
Starting at $13
Cloud
per month
Enterprise
Custom
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.benchmarkemail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Benchmark Email?
Benchmark Email is an email marketing and marketing automation platform. Users can build emails with a drag & drop email builder, and make sure every send is optimized for delivery with its email marketing checklist. Landing pages, forms and surveys are present to help users grow their subscriber lists. Its drag & drop email campaign builder helps users convert subscribers into customers with marketing automation.
Benchmark Email Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Link Tracking
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spelling and Grammar Check
- Supported: Spam Testing
- Supported: Email Previews
Benchmark Email Screenshots
Benchmark Email Integrations
Benchmark Email Competitors
Benchmark Email Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English, Spanish, French, German, Italian, Portuguese, Japanese, Chinese, Simplified Chinese, Traditional Chinese |
Frequently Asked Questions
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
Benchmark Email starts at $0.
Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Benchmark Email.
Reviewers rate Dynamic content and Landing pages and A/B testing highest, with a score of 10.
The most common users of Benchmark Email are from Small Businesses (1-50 employees).
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Reviews and Ratings
(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
- Cons
Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different purposes. For example, a non-profit family faculty organization found it valuable for distributing monthly newsletters to their extensive network of families and members. The organization appreciated the generous pricing options offered by Benchmark Email for non-profits, making it a cost-effective choice. While initially meeting their needs, some users did encounter minor issues with the editor that occasionally slowed down the newsletter creation process. Additionally, the inconsistent reception of test emails raised concerns about delivery reliability. Despite these challenges, the organization still benefitted from Benchmark Email's impressive delivery metrics.
Furthermore, E.D.G. Atelier successfully employed Benchmark Email as a free email marketing solution to enhance their mailing list growth and send responsive emails. The software's automation and reporting features were particularly helpful in managing their affiliate marketing endeavors, enabling effective communication with prospects, downline members, and customers. As their affiliate marketing efforts expanded, they considered upgrading to a higher contact level to accommodate their growing needs.
In another use case, a company relied on Benchmark Email as their primary newsletter service for advertising deals, new products, news, and product launches. The software allowed them to send visually appealing emails with advanced layouts and product-based specials including pricing information. Similarly, Scientists Benchmark utilized Benchmark Email for promoting their eNewsletter through bulk email campaigns. The comprehensive analysis provided by Benchmark Email's reporting feature gave them valuable insights into open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates.
Furthermore, individuals engaged in personal and professional endeavors also found value in Benchmark Email as part of their digital marketing strategy. A small department switched from Mad Mimi to Benchmark Email due to its affordability and additional features. This enabled them to conduct more targeted email blasts to their community of customers and prospects. Additionally, an organization's digital marketing department relied on Benchmark Email for sending business emails using customized templates while benefiting from in-depth analytics.
Overall, Benchmark Email has proven to be a versatile and reliable email marketing solution for a wide range of users, helping them effectively communicate with their audiences and achieve their respective goals. While some users experienced minor issues or found certain features less suited to their specific needs, the software's affordability, delivery metrics, and comprehensive analysis capabilities have made it a popular choice among organizations and individuals alike.
Simple and Easy to Use: Many users have found Benchmark Email to be simple and easy to use, even after trying multiple other email services. They appreciate the user-friendly interface and note that it is nice to use a service that anyone else can easily navigate.
Drag and Drop Email Creation Tool: The drag and drop elements in Benchmark Email's email creation tool are praised by users for allowing flexible design options. Users find it simple to create emails and appreciate the ability to customize the design according to their preferences.
Responsive Emails on Various Devices: Users are impressed by Benchmark Email's responsiveness, as their emails look good on various devices such as laptops, desktop computers, smartphones, and tablets. They have tested their emails on multiple gadgets and consistently found the responsiveness of high quality.
Glitchy Editor: Several users have reported encountering issues with the software's editor, which has been described as glitchy and causing problems with precise formatting.
Stagnant Platform: According to multiple users, there have been few notable updates or improvements made to Benchmark Email over the past two years. This lack of innovation has left some customers feeling dissatisfied and seeking more feature-rich alternatives.
Delivery Success Issues: Some users have expressed concerns about the delivery success rate of emails sent through Benchmark Email. Based on anecdotal customer reports, it appears that a significant number of emails are being diverted by spam filters, potentially impacting the effectiveness of email marketing campaigns.
Attribute Ratings
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
February 22, 2017
A good alternative to Zoho Campaigns and MooSend
I tested out Benchmark Email and several other email marketing services while searching for free email marketing solutions for E.D.G. Atelier as we just starting to grow our mailing list and there was no budget allocated for email marketing. We needed an email marketing solution that was free yet had features such as responsive email, automation, and reports. Since I was the only user, we didn't need features such as multiple users.
We just needed a software to grow our mailing list and send responsive emails.
We just needed a software to grow our mailing list and send responsive emails.
- Price: This one was a major Pro for us as we had zero budget for email marketing, so finding an email marketing service that was free for up to 2000 subscribers was a major win for us.
- Ease of use: Benchmark Email was simple to use, and while it might have to do with the fact that I had tested out over 5 other email services prior to signing up, its simplicity was noteworthy. While ease of use wasn't among my top 3 qualities I needed our ESP to have, it was nice to use one anyone else could use. Creating an email was simple and the drag and drop elements were great and allowed for flexible design.
- Responsive Emails: This one was a biggie for me. I needed an ESP that made my emails look good on a laptop, desktop, smartphone or tablet. I created a test email and opened it on all my gadgets [laptop, desktop computer, windows smartphone, Kindle tablet and android tablet] and I was really impressed by its responsiveness.
- Limited branding on signup forms: I think MailChimp ruined most free ESPs for me as most free email marketing services have limited design and branding options on signup forms. I wanted my signup form to have an image header with the company's logo on it. This feature was important to me so I asked the live customer support at that time if this feature was available and he said yes. Sadly unlike MailChimp that allowed an option for image headers in signup forms (which made it act as a simple landing page) Benchmark email did not. Benchmark now allows the option to add a logo to the top of the form. It wasn't until I went back to SendinBlue that I remembered a workaround to get image headers which was editing the signup forms' HTML code and including an
Of course this, also meant constant tweaking to get the right image size.
- Limited signup form design: Compared to most ESPs both free and paid, Benchmark's signup forms are not very attractive,. The form's design needs an urgent upgrade as it is rather unattractive.
- Automation: I wouldn't call this a major con as Benchmark does have basic automation which is limited to welcome messages and similar one-off messages but, I suppose SendinBlue and MailerLite are to blame for running free ESPs for me by giving me a rather high expectation.
- Form publishing: After designing my signup form, I was presented with three options: Place Signup Form directly on your website, Pop-up from a button on your website, Pop-up from a text link on your website. While option one was good and option two was much appreciated, I wanted the form to have a link I could share on social media.
- Unfortunately we switched to a different email service provider so Benchmark has not had any impact on our business objectives.
26.666666666666664%
2.7
50%
5.0
N/A
N/A
Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced customization and the creation of landing page.
I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
1
I'm the only user of Benchmark email and I represent the marketing and PR branch of E.D.G. & Atelier architects.
No
- Price
- Product Features
- Product Usability
- Third-party Reviews
For us, pricing was one of our most important factors. An ESP could have all the features we wanted but since we had zero budget for it, we'd have to let it go. Of course other features such as responsive emails, automation, branding, and signup customization were important but it all came down to the price.
I think I would have been more specific with my selection process and taken the time to talk to customer support about each feature I wanted and if their free plan had those features. I do believe that I might have jumped the gun a bit in selecting Benchmark email because I should have taken the time to ask the customer support about the customization and publishing options of the signup forms.