Overview
What is BenchmarkONE?
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
Poor Experience
Great CRM! Does what it needs to do, and does it well for you!
A great budget CRM and sales/email marketing tool for agencies
The #1 solution for small businesses
Everything you need without the hassle, complexity, or cost.
Marketing automation for the win!
Great Training Wheels for Small B2B Compnay
Hatchbuck Bucked Up Our Company
Hate the name, love how it automates marketing
Intuitive Design and Stellar Functionality in Hatchbuck
Hatchbuck for STL Rent A Box
Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!
Not so-tech savvy person loves using Hatchbuck! Easy to use!
Hatchbuck - the perfect mix of marketing automation and CRM
Hatchbuck is great....I only hope my competitors don't hear about it.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (29)4.343%
- Lead scoring and grading (29)4.343%
- Email deliverability reporting (28)3.333%
- Lead nurturing automation (29)3.232%
Pricing
Lite
$0
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 5.1WYSIWYG email editor(26) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 4.2Dynamic content(21) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 4.1Ability to test dynamic content(21) Ratings
Users can test dynamic content prior to launching a campaign.
- 4Landing pages(16) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.9A/B testing(10) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.9Mobile optimization(12) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 3.3Email deliverability reporting(28) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 4.3List management(29) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 4.3Triggered drip sequences(10) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 3.2Lead nurturing automation(29) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 4.3Lead scoring and grading(29) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 4.3Data quality management(27) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 4.3Automated sales alerts and tasks(27) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.9Calendaring(9) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.1Event/webinar marketing(10) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.4Social sharing and campaigns(9) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 1.4Social profile integration(22) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 3.3Dashboards(27) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 1Standard reports(19) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.8Custom reports(14) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 2API(15) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8Role-based workflow & approvals(13) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 2.6Customizability(21) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 6.7Integration with Salesforce.com(4) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.9Integration with Microsoft Dynamics CRM(5) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.9Integration with SugarCRM(5) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is BenchmarkONE?
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
Marketing Automation Features
Email & Online Marketing Features
- WYSIWYG Email Editor
- Automated Email Responses
- Triggered Email
- Scheduled Emails
- Delivery Tracking
- Drip Email Marketing
- Forms
- Mobile Optimized
Lead Management Features
- Marketing Lead Database
- Lead Segmentation
- Lead Nurturing/Multi-touch Campaigns
- Lead Scoring and Grading
- Online Behavior Tracking
- Automated Sales Alerts and Tasks
- CRM Integration (Data Sync)
- Lead Lifecycle Workflows
- Custom Fields
- Landing Pages
Social Marketing Features
- Social Profiles
Reporting & Analytics Features
- API / Integrations
- Data Import & Export
Platform & Infrastructure Features
- API / Integrations
- Data Import & Export
All-in-One/Other Features
- E-commerce/Shopping Cart
For B2C customers, BenchmarkONE integrates with Bigcommerce, Shopify and WooCommerce through their Zapier API integration.
BenchmarkONE Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
BenchmarkONE Screenshots
BenchmarkONE Video
Visit https://hatchbuck.wistia.com/medias/30j8c5t4gi to watch BenchmarkONE video.
BenchmarkONE Integrations
- unbounce
- Shopify
- WooCommerce
- Zapier
- Clickfunnel
BenchmarkONE Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
BenchmarkONE Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 100% |
Mid-Size Companies (51-500 employees) | 0% |
Enterprises (more than 500 employees) | 0% |
Comparisons
Compare with
Reviews and Ratings
(50)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and Marketing Automation needs. Users have implemented Hatchbuck primarily for segmentation of lists, contact scoring, email marketing, and sales pipeline management. This versatile tool supports sales, marketing, and customer service teams by providing features such as forms, automated campaigns, and tasks that help follow up and nurture sales leads. It also serves as a CRM to track and record details on users, send targeted emails and campaigns, and ensure each customer receives the necessary attention. With its automated campaigns, email templates, and drag-and-drop email builder, Hatchbuck enables businesses to effectively onboard new customers and follow up with existing ones. The software streamlines the recruiting process by allowing for automation and efficient communication with stakeholders. Users find great value in reaching out to large volumes of prospects and clients simultaneously through Hatchbuck, ensuring information is dispersed in a controlled and measurable manner. The software's ability to store customer and prospect databases helps nurture leads through emails and campaigns, while enabling easy contact with customers through newsletters and special announcements. By using Hatchbuck to engage prospects searching for marketing automation expertise, users are able to have educated conversations based on tagged interests. With its ability to replace disconnected CRMs and basic email marketing tools while still providing valuable functionality at an affordable rate, Hatchbuck has become an essential tool for many businesses. Its automated emails, campaigns, tasks, and analytics allow users to easily track communications and reach out to a mass audience. From keeping contacts organized to creating automated email campaigns based on tag/segmentation criteria, Hatchbuck simplifies workflows for better client engagement. The software has found particular use with sales teams who rely on it to keep contact information in one place, progress prospects through the marketing and sales funnel, and ensure the smooth functioning of daily operations. Hatchbuck's ability to track leads and sales, automate the sales process, and allow for dynamic list segmentation has made it a versatile tool across various departments, including marketing, recruiting, and selection departments. Users have found Hatchbuck to be the lifeblood of their businesses, providing essential functions for success. Whether it's used as a CRM, an automated marketing platform, or both, Hatchbuck offers powerful features that cater to the needs of marketing and sales teams. It helps manage marketing lists by automatically unsubscribing bounced emails and tracking recipient actions to target specific messages. The software provides better measurement of email campaign success compared to other tools like ZoHo. Hatchbuck serves as a cloud-based platform for CRM, Digital Sales, and Content Marketing needs. Users rely on Hatchbuck to track sales pipelines and contact information for current and potential customers, especially when working outside the office. Hatchbuck is praised for its affordability, great customer support, ease of use, and features. It is widely used by marketing and sales departments as a CRM and email tool. With options for marketing automation and customer relationship management through automated campaigns, notifications, and pipelines, Hatchbuck has become a go-to solution for organizations across industries. It offers the ability to nurture leads, manage customers, and automate tasks without requiring a full-time staff. Inside and Outside sales teams utilize Hatchbuck to track projects, leads, closed deals, and new contacts. It is also utilized to expand databases and automate marketing email campaigns in financial planning practices.
In summary, Hatchbuck has proven itself as a valuable tool in various use cases. From streamlining sales processes and nurturing leads to managing customer relationships and automating marketing tasks, Hatchbuck offers a range of features that cater to the needs of businesses across industries. Its affordability, user-friendly interface, and robust functionality have made it a popular choice among users who seek an all-in-one solution for CRM and Marketing Automation needs.
Useful Campaign Tracking: Many users have found the software's ability to connect campaigns, deals, and other elements very useful, allowing for a holistic view of their marketing efforts and effective tracking of end-users.
Clear and Simple Reports: Users appreciate the simplicity and clarity of the reports generated by the software, making it easy to understand the data presented and make informed decisions. Several reviewers have mentioned this as a positive aspect.
Helpful Task Feature: The tasks feature is found to be helpful in following up with customers, ensuring that no customer falls through the cracks and helping users stay organized. Some users have specifically praised this feature for its effectiveness in task management.
Limited Marketing Analytics: Some users have expressed dissatisfaction with the marketing analytics reports provided by Hatchbuck, particularly in areas such as competitor website ranking and SEO recommendations. They feel that these features need improvement to provide more comprehensive insights for their marketing efforts.
Lack of Integration Options: Several reviewers have mentioned that they would like to see a real WordPress plugin and built-in landing pages in Hatchbuck, instead of having to integrate with several different providers. They find the current integration process cumbersome and prefer a more streamlined approach within the platform itself.
Limited Customization Options: Users appreciate the recent updates to reporting metrics and email composers in Hatchbuck, but some have mentioned that they desire even more customization options and design choices. They feel that additional flexibility would allow them to tailor their campaigns and emails according to their specific branding needs.
The user reviews recommend BenchmarkOne for contact management and email campaigns. Users also suggest using the API feed, especially for tech companies, and incorporating BenchmarkOne into marketing strategies. Additionally, it is recommended to ask questions to ensure the software meets organizational needs. For small businesses, Hatchbuck is recommended for lead management and email automation. Users appreciate Hatchbuck's high-end features at a reasonable price and suggest comparing different CRM options before choosing Hatchbuck. It is also recommended to take advantage of Hatchbuck's support and resources. Users find Hatchbuck worth trying out for its ease of use and customer tracking features. It is suggested to take advantage of training and support provided by Hatchbuck. Hatchbuck is also praised for its multiple features and contact management capabilities. In terms of affordability, Hatchbuck is recommended as a good alternative to HubSpot. Users suggest taking the time to set up and learn how to use Hatchbuck effectively. For lead generation purposes, it is recommended to use Hatchbuck and choose it for its ease of use and good customer service.
Attribute Ratings
Reviews
(1-3 of 3)Hate the name, love how it automates marketing
- Very easy to learn and use. Navigation is intuitive.
- Scoring feature is customizable and covers all the basics: email opens and click-thrus, web visits, form submits.
- Customer service is fast and helpful; your questions are treated with urgency because they know you're probably on a deadline.
- Pricing is very fair for all you get in a subscription.
- No phone app yet.
- API is only 1 way (into Hatchbuck).
- No Boolean logic to filter on (although this feature is allegedly coming).
- Hatchbuck has changed how we built out our website, generated and followed up with leads and make decisions on who not to follow up with.
- Hatchbuck is much more efficient than the previous CRM we used (Act Software) because we can work out of a single database for CRM, email and marketing automation. It used to take me 2 hours to design an email template; now it takes me 15 minutes in Hatchbuck.
- List segmentation is not as easy as it could be because of the lack of Boolean logic in the filtering and I wish we could automate responses based on scoring (currently only tags are automatable). But I know Hatchbuck is working on this and I can live with it because everything else works so well.
- WYSIWYG email editor
- 100%10.0
- Landing pages
- 50%5.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 90%9.0
- List management
- 70%7.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Social profile integration
- 70%7.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- API
- 50%5.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- 60%6.0
Let Hatchbuck track your Leads and Customer Activities so you can focus your time on your business.
- Emails creation: The drag-and-drop email creator is very easier to learn and powerful enough to create graphical; click-based emails.
- Website Page navigation notices: using the Java Script forms provided in NB, I was able to add notices of whenever a registered HB contact clicks on one of my webpages.
- Scoring, Tags and Tag Actions: using the Scoring feature, my leads are automatically elevated/reduced in priority bases on they actions (i.e. a link click increases their score while and unsubscribe reduces. I didn't immediately appreciate the power tags but now I use tags to note a variety of important information such as lead interests. Last, I use Lead Actions to immediately send a targeted email to leads that clicked 1 or more times on an email or website link that shows a particular interest as a Photography.
- Campaigns: I'd like to see some fully created sample campaigns with a series emails so I have examples.
- Fee: I'd like to see an incremental fee structure rather than the current doubling from $99 to $199 per month. I'd really like to maintain more than 2500 contacts but the next level for 10,000 contacts to twice and far more contacts than I need. Likewise, I would like to have 2-3 users but it would cost double to add them. I believe this fee structure is leaving money on the table since am not willing to double my monthly fee but would consider an incremental increase.
- On a ROI basis, Hatchbuck has helped me to better nurture new leads and to keep my current customers informed of my services. I've only been using HB for about 6 months but have seen a significant increase in customer and leads responses with several sales solely attributed to HB.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- N/AN/A
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- N/AN/A
- Event/webinar marketing
- 70%7.0
- Social sharing and campaigns
- 80%8.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- N/AN/A
- API
- 100%10.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- 100%10.0
- Product Features
- Product Usability
- Analyst Reports
- Third-party Reviews
- Implemented in-house
- Importing my contacts from ACT and assigning valuable tags and custom fields
- Writing effective emails
- Creating effective campaigns using a series of targeted emails (real-world sample would have helped)
- 2500 Contact limitation imposed on my Basic Subscription. Had to eventually double my month subscription fee to add my 4000 total contacts. This a was wasteful doubling of my expense since I have no plans to exceed 5000 contacts on my now 10,000 contact plan.
- Email Design
- Adding and using Tags and Tag Actions
- Importing
- Creating Custom Fields
- Filtering Contacts
- Setting up alerts
- Setting up Campaigns (no samples)
- Designing my Newsletter (no useful examples)
While Hatchbuck does not have all the bells and whistles of other marketing automation softwares, it serves as a CRM and Marketing Automation tool that allows our small business clients to do inbound marketing at an affordable rate, while not compromising quality of delivery.
We mainly implement Hatchbuck for:
- Segmentation of lists
- Contact scoring
- Email marketing
- A sales pipeline management
- Real people on the support team.
- Unparallelled support and communication with agency partners.
- Email marketing and lead scoring.
- Integration with many other applications via Zapier.
- Marketing analytics reports beyond email could be improved. (i.e. Competitor website ranking, seo recommendations, etc.)
- A real WordPress plugin would be awesome
- Built-in Landing pages. Currently you have option to integrate with several providers.
- Not ideal for enterprises requiring ERP- level software.
- Not a great e-commerce solution.
Perfect for service based business [insurance, realtors, plumbers, etc.], small companies where lead generation is essential [ manufacturers, distributors, Chamber of Commerce, etc.]
Non-profit organizations are a great fit due to the cost of entry and list segmentation features within Hatchbuck.
- Improve quality of leads going to leads.
- Improve ability to nurture relationship in a timely manner.
- Increase perceived value from customers.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 10%1.0
- A/B testing
- 90%9.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 90%9.0
- Event/webinar marketing
- 80%8.0
- Social sharing and campaigns
- 70%7.0
- Social profile integration
- 70%7.0
- Dashboards
- 60%6.0
- Standard reports
- 100%10.0
- Custom reports
- 80%8.0
- API
- 100%10.0
- Role-based workflow & approvals
- 80%8.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 80%8.0
- Integration with Microsoft Dynamics CRM
- 80%8.0
- Integration with SugarCRM
- 80%8.0
- HubSpot,infusionsoft,MailChimp,AWeber
Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
On the other hand, AWeber and MailChimp offer great email marketing, but, that is all. In order to really grow, small businesses need more.
Hatchbuck sits right smack dab in the middle. It offers the basics of marketing automation, CRM, and integration flexibility to make it the small business sales and marketing tool of choice. All for $99 per month.
- Marketing - responsible for top of the funnel lead capture, MQL assessments and nurturing.
- Sales - responsible for middle of the funnel opportunity nurturing to close, SQL assessments, and pipeline reports.
- Operations - responsible for fulfillment, and alignment between sales and marketing.
Hatchbuck is a major resource for allowing these relationships to work together smoothly.
Most businesses can manage Hatchbuck themselves with as little as 1 employee, and a little side support from a Hatchbuck Partner Agency.
Hatchbuck, also offers a marketplace where their certified partners offer a la cart services to small businesses.
- Website webforms
- Automated campaigns
- Task management
- Contact score alerts
- Tag rules
- Tag rules allow for deep segmentation.
- If they ever add landing pages (LPs) with the ability to easily connect to a [sub]domain name, we would be able to save time by using the designs with the email templates to create our LPs, and then use the links on PPC and Social Media.
As a partner we are looking to grow with Hacthbuck into the future.
- Price
- Product Features
- Positive Sales Experience with the Vendor
- Third-party Reviews
We were looking at switching from HubSpot to either Infusionoft or Hatchbuck.
The partner fee at Infusionsoft $2000 each year. At Hatchbuck $500 in time.
While we do miss some of the recommendation reports and built-in features from what we can tell it was a very wise decision.
- Vendor implemented
- Implemented in-house
- Professional services company
- Figuring out strategy for campaign management
- Designing email templates
- Adding / importing contacts
- Adding webforms to website
- Having to add a tracking code to each page, versus having one code for an entire Wordpress site.
- Connecting to a landing page.