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Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and …
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What is BenchmarkONE?
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
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Popular Features
- List management (29)4.343%
- Lead scoring and grading (29)4.343%
- Email deliverability reporting (28)3.333%
- Lead nurturing automation (29)3.232%
Pricing
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$0
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Pro
$0
Cloud
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.hatchbuck.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- FAQs
What is BenchmarkONE?
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
Marketing Automation Features
Email & Online Marketing Features
- WYSIWYG Email Editor
- Automated Email Responses
- Triggered Email
- Scheduled Emails
- Delivery Tracking
- Drip Email Marketing
- Forms
- Mobile Optimized
Lead Management Features
- Marketing Lead Database
- Lead Segmentation
- Lead Nurturing/Multi-touch Campaigns
- Lead Scoring and Grading
- Online Behavior Tracking
- Automated Sales Alerts and Tasks
- CRM Integration (Data Sync)
- Lead Lifecycle Workflows
- Custom Fields
- Landing Pages
Social Marketing Features
- Social Profiles
Reporting & Analytics Features
- API / Integrations
- Data Import & Export
Platform & Infrastructure Features
- API / Integrations
- Data Import & Export
All-in-One/Other Features
- E-commerce/Shopping Cart
For B2C customers, BenchmarkONE integrates with Bigcommerce, Shopify and WooCommerce through their Zapier API integration.
BenchmarkONE Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
BenchmarkONE Screenshots
BenchmarkONE Video
Visit https://hatchbuck.wistia.com/medias/30j8c5t4gi to watch BenchmarkONE video.
BenchmarkONE Integrations
- unbounce
- Shopify
- WooCommerce
- Zapier
- Clickfunnel
BenchmarkONE Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
BenchmarkONE starts at $0.
Reviewers rate A/B testing and Mobile optimization highest, with a score of 8.9.
The most common users of BenchmarkONE are from Small Businesses (1-50 employees).
BenchmarkONE Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 100% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 0% |
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Reviews and Ratings
(50)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and Marketing Automation needs. Users have implemented Hatchbuck primarily for segmentation of lists, contact scoring, email marketing, and sales pipeline management. This versatile tool supports sales, marketing, and customer service teams by providing features such as forms, automated campaigns, and tasks that help follow up and nurture sales leads. It also serves as a CRM to track and record details on users, send targeted emails and campaigns, and ensure each customer receives the necessary attention. With its automated campaigns, email templates, and drag-and-drop email builder, Hatchbuck enables businesses to effectively onboard new customers and follow up with existing ones. The software streamlines the recruiting process by allowing for automation and efficient communication with stakeholders. Users find great value in reaching out to large volumes of prospects and clients simultaneously through Hatchbuck, ensuring information is dispersed in a controlled and measurable manner. The software's ability to store customer and prospect databases helps nurture leads through emails and campaigns, while enabling easy contact with customers through newsletters and special announcements. By using Hatchbuck to engage prospects searching for marketing automation expertise, users are able to have educated conversations based on tagged interests. With its ability to replace disconnected CRMs and basic email marketing tools while still providing valuable functionality at an affordable rate, Hatchbuck has become an essential tool for many businesses. Its automated emails, campaigns, tasks, and analytics allow users to easily track communications and reach out to a mass audience. From keeping contacts organized to creating automated email campaigns based on tag/segmentation criteria, Hatchbuck simplifies workflows for better client engagement. The software has found particular use with sales teams who rely on it to keep contact information in one place, progress prospects through the marketing and sales funnel, and ensure the smooth functioning of daily operations. Hatchbuck's ability to track leads and sales, automate the sales process, and allow for dynamic list segmentation has made it a versatile tool across various departments, including marketing, recruiting, and selection departments. Users have found Hatchbuck to be the lifeblood of their businesses, providing essential functions for success. Whether it's used as a CRM, an automated marketing platform, or both, Hatchbuck offers powerful features that cater to the needs of marketing and sales teams. It helps manage marketing lists by automatically unsubscribing bounced emails and tracking recipient actions to target specific messages. The software provides better measurement of email campaign success compared to other tools like ZoHo. Hatchbuck serves as a cloud-based platform for CRM, Digital Sales, and Content Marketing needs. Users rely on Hatchbuck to track sales pipelines and contact information for current and potential customers, especially when working outside the office. Hatchbuck is praised for its affordability, great customer support, ease of use, and features. It is widely used by marketing and sales departments as a CRM and email tool. With options for marketing automation and customer relationship management through automated campaigns, notifications, and pipelines, Hatchbuck has become a go-to solution for organizations across industries. It offers the ability to nurture leads, manage customers, and automate tasks without requiring a full-time staff. Inside and Outside sales teams utilize Hatchbuck to track projects, leads, closed deals, and new contacts. It is also utilized to expand databases and automate marketing email campaigns in financial planning practices.
In summary, Hatchbuck has proven itself as a valuable tool in various use cases. From streamlining sales processes and nurturing leads to managing customer relationships and automating marketing tasks, Hatchbuck offers a range of features that cater to the needs of businesses across industries. Its affordability, user-friendly interface, and robust functionality have made it a popular choice among users who seek an all-in-one solution for CRM and Marketing Automation needs.
Useful Campaign Tracking: Many users have found the software's ability to connect campaigns, deals, and other elements very useful, allowing for a holistic view of their marketing efforts and effective tracking of end-users.
Clear and Simple Reports: Users appreciate the simplicity and clarity of the reports generated by the software, making it easy to understand the data presented and make informed decisions. Several reviewers have mentioned this as a positive aspect.
Helpful Task Feature: The tasks feature is found to be helpful in following up with customers, ensuring that no customer falls through the cracks and helping users stay organized. Some users have specifically praised this feature for its effectiveness in task management.
Limited Marketing Analytics: Some users have expressed dissatisfaction with the marketing analytics reports provided by Hatchbuck, particularly in areas such as competitor website ranking and SEO recommendations. They feel that these features need improvement to provide more comprehensive insights for their marketing efforts.
Lack of Integration Options: Several reviewers have mentioned that they would like to see a real WordPress plugin and built-in landing pages in Hatchbuck, instead of having to integrate with several different providers. They find the current integration process cumbersome and prefer a more streamlined approach within the platform itself.
Limited Customization Options: Users appreciate the recent updates to reporting metrics and email composers in Hatchbuck, but some have mentioned that they desire even more customization options and design choices. They feel that additional flexibility would allow them to tailor their campaigns and emails according to their specific branding needs.
The user reviews recommend BenchmarkOne for contact management and email campaigns. Users also suggest using the API feed, especially for tech companies, and incorporating BenchmarkOne into marketing strategies. Additionally, it is recommended to ask questions to ensure the software meets organizational needs. For small businesses, Hatchbuck is recommended for lead management and email automation. Users appreciate Hatchbuck's high-end features at a reasonable price and suggest comparing different CRM options before choosing Hatchbuck. It is also recommended to take advantage of Hatchbuck's support and resources. Users find Hatchbuck worth trying out for its ease of use and customer tracking features. It is suggested to take advantage of training and support provided by Hatchbuck. Hatchbuck is also praised for its multiple features and contact management capabilities. In terms of affordability, Hatchbuck is recommended as a good alternative to HubSpot. Users suggest taking the time to set up and learn how to use Hatchbuck effectively. For lead generation purposes, it is recommended to use Hatchbuck and choose it for its ease of use and good customer service.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
March 17, 2016
Hatchbuck for STL Rent A Box
Score 9 out of 10
Vetted Review
Verified User
My company utilizes Hatchbuck to make new and existing contact with clients. We use the automated emails, campaigns, tasks, and analytics to track our communications. It's great for reaching out to the masses in one step!
- Simple email construction for content
- Easy to set up campaigns and mass emails
- Ability to automate systems
- Easy tracking of all emails - so important for communicatin and follow up
- Would be nice to have social media links and other we links set up for easy selection
- More variety for content email templates
- Periodically send out content ideas for startups that have problem making multiple campaigns
- Many emails bounce back
- If someone marks spam but later decides they are interested we cannot re-email them
65%
6.5
90%
9.0
N/A
N/A
45%
4.5
90%
9.0
45%
4.5
It made a difference to me to have a live marketing person to assist me.
1
I'm the owner of a startup that consists of my husband and myself +various warehouse staff. I am the sole user of hatchbuck software.
March 16, 2016
Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!
Score 10 out of 10
Vetted Review
Verified User
I've been using Hatchbuck since the middle of last year and it has literally been a game changer for me. It has enabled me to automate a lot of my recruiting, which has saved me a great deal of time and has made for a much more efficient and effective operation. I'm now able to communicate relevant content to my stakeholders on a regular basis, eliminating certain prospects from falling through the cracks. I also know clearly how many prospects I have in my sales funnel and exactly what stage they are at in the process. Night and day from my previous CRM!
- The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
- I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
- Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
- It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.
- They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
- I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
- The onboarding process was a bit bumpy and took much longer than expected.
- I have close to 80 deals in my sales pipeline. Using my previous CRM, I didn't have a good handle on where I stood.
- It's been a huge time saver. Rather than having to input everything into a prospect record once someone shows interest, everything is automated.
- I am now well informed ... I now know when someone visits a page or clicks a link. Hatchbuck also provides me with metrics on the e-mails that I have sent. Each night, I get an e-mail that tells me the number of e-mails sent, opens, link clicks, bounces, unsubscribes, and spam complaints.
90%
9.0
95%
9.5
80%
8.0
10%
1.0
70%
7.0
35%
3.5
I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as many as 1,000 on certain days. Some CRMs require purchasing apps and add-ons to increase their functionality. Hatchbuck is all inclusive and just about ready to use right "out of the box."
Score 9 out of 10
Vetted Review
Verified User
It is currently being used in one function of our organization - for our big trade show. It is being used to reach out to current and past exhibitors and also to target current and past exhibitors for different features we have that they would be involved in. Right now it is only being used by myself, and for Farwest purposes, however we are interested in using it for other areas such as membership and nursery guide.
It addresses the issues of tracking information and call downs and allows us to do targeted emails to specific folks. The tasks feature is the BEST!
It addresses the issues of tracking information and call downs and allows us to do targeted emails to specific folks. The tasks feature is the BEST!
- LOVE the task features.
- The customer support is excellent and l love the recent addition of email tips and info from Hatchbuck.
- Upgraded email features have been very helpful and easy to use.
- The tags are great to sort folks based on different areas they participate in.
- Helping users understand and better use the campaigns. I struggle with that.
- I would like a way to seek and merge contacts once they are already in the system.
- I would like to be able to delete tags that I no longer use or want and am unsure how.
- Increased tracking and efficiency
- Lead conversion has improved
51.25%
5.1
87.5%
8.8
45%
4.5
N/A
N/A
93.33333333333334%
9.3
N/A
N/A
I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
February 25, 2015
Great for Businesses
We are using Hatchbuck to manage our corporate communications to all of our marketing leads and customers. We send out 2-3 newsletters each month, and also recently started sending out invitations for webinars through Hatchbuck as well. Currently the only department using it is our Marketing team, but they are sending out information from departments across the company. It helps us manage our marketing lists by automatically unsubscribing any bounced emails, as well as tracks the recipients actions so we can better understand what they are interested in and then target more specific messages to key audiences.
- Their customer service is above and beyond. I started using Hatchbuck when I started working here, and had no previous experience with the platform or program. The customer service team is phenomenal in replying to emails quickly, and offering to do a live web support session to go over any issues or to demonstrate additional features.
- The Tags and Tag Rules system on Hatchbuck are extremely easy to set up, use and track. It has really helped us literally see what our contacts are most interested in.
- Easy to read, understand and interpret data generated and presented by the software. It's very easy to see specific KPI we are interested in knowing.
- One challenge I have is when scheduling and email to go out. With 12 different groups to send it to, I wish there was a quick and easy way to select my email template, and then select my 12 groups and just stagger when the emails are sent. Instead, I have to go through the entire process of scheduling the email to go out 12 separate times. It only takes 10-15 minutes to schedule the emails, but it would be great if it took 30 seconds.
- Some of the features could be more intuitive. For example, I was trying to duplicate an email template and I couldn't find a way to do that. There are 3 screens - the list of templates, the edit more, and the save page. I looked all over the list page, thinking if I selected one, I should have the ability to duplicate it from there. Then I made changes, thinking the system should offer me to "Save As". I finally found a duplicate option, in the 2nd position, which just didn't seem like the "right" place for it.
- Again - this might be something that can be done and I just haven't discovered how yet - but it would be nice to be able to export data from the email statistics to look at more in depth.
- Hatchbuck has certainly allowed us to provide better customer service. Now that we have begun hosting customer oriented webinars each month, by using the tags so people essentially self-identify what they are interested in, we can now send invitations out to a more targeted group, based on their tags. For these specialized emails we send out, that are going to people only interested in specific products, we see an open rate double that of our standard monthly newsletters. It's great to see the response when we focus on reaching the correct segment.
- Another aspect we are just not beginning to explore is to use this as our main channel for communications with our Sales Reps and Distributors. Being able to easily see who is opening our communications, who is unsubscribing, will give us another factor to consider when looking at monthly sales goals - it will help us see if higher engagement leads to higher sales, etc. We see this as a great opportunity to explore.
The company was using a different program before I joined the company, and from what I gathered, it was not as easy to use, it was hard to export all contacts if/when we needed. I was not part of the decision to evaluate other vendors, or to select Hatchbuck, so unfortunately I don't have a lot to input on this matter.
2