We have been launching a stealth ecommerce brand and use BetterCommerce upon recommendation by another professional ecommerce brand to improve our presentation and customer experience. BetterCommerce allows us to separate the brand's presentation layers such as the storefront and marketplace from our backend systems such as the server. The product has really allowed us to improve our analytics and order fulfillment processes with improved understanding of how to make sense of the metrics as well as seamless integration.