Betterfront

Betterfront is a SaaS platform developed by Betterfront Technologies GmbH that aims to provide fundraising software and liquidity solutions for private equity and venture capital fund managers and investors. The platform is designed to cater to small to mid-sized businesses and offers a range of tools and features to attract, engage, and retain limited partners (LPs). According to the vendor, Betterfront is utilized by various professionals and industries, including private equity and venture capital fund managers, institutional investors, LPs, and fundraising professionals.

Key Features

Fundraising Software: Betterfront offers a range of tools, including track record analytics, data-driven fund story analysis, CRM and pipeline management, real-time engagement analytics, and access management, which are intended to assist fund managers in raising capital from institutional investors.

Data Room: With Betterfront, fund managers can securely share confidential documents with advanced controls, allowing them to maintain control over document access and sharing. The platform supports watermarks on view-only and download documents to enhance document security.

CRM and Pipeline Management: Betterfront provides a purpose-built CRM that enables fund managers to build a pipeline of investors and keep track of all conversations and commitments. The integrated CRM allows fund managers to manage investors up to the commitment stage and track email communications.

Real-time Analytics: According to the vendor, Betterfront provides real-time engagement analytics, allowing fund managers to stay informed about how LPs engage with their track records, presentations, and data rooms. Real-time read notifications are also provided, offering insights into LPs' interactions with documents.

Access Management: Betterfront offers granular permissions management, allowing fund managers to ensure that each investor has the appropriate level of access to their documents. The platform provides granular control based on each individual, simplifying the NDA signing process with one-click NDA functionality.

White Label: Fund managers have the option to maintain their brand identity with Betterfront's white label platform. They can replace Betterfront's logo, branding, and domain with their own, providing a fully branded viewing experience for LPs.

Messaging: Betterfront streamlines collaboration between fund managers and investors with on-platform messaging, facilitating direct communication and the review of requests within the platform.

Engagement Score: According to the vendor, Betterfront provides visibility on which LPs are actively engaging with fundraising based on actual engagement data. This feature allows fund managers to track and analyze LPs' engagement levels.

Real-time Notifications: Fund managers receive email notifications each time their visitors view any of their documents, ensuring they are kept informed about LPs' activities.

One Link, Multiple Documents: Betterfront allows fund managers to share multiple track records, presentations, and data rooms with a single link, simplifying the sharing process.