Read Elexis Craig's full review
Likelihood to Recommend
BigCommerce is great for online stores, even with the select themes there are so many ways to customize them to give them your own look, plus you can upload your own for your unique store. I highly recommend BigCommerce for online stores. I really don't know of a way it would be inappropriate as I only use it for an online store. It's just a steep learning curve transitioning from a lot of the simpler web developers.