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Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.https://media.trustradius.com/product-logos/AG/Xm/5M74VSMPGVT5.pngThe Surprisingly Effective Younger Brother to Google Search ConsoleBing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.,Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners. Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords. In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.,Better clarity on traffic data from Bing and Yahoo separately. Easier ownership verification.,9,Sessions from Bing and Yahoo have increased year over year. Zero critical SEO errors.,Google Search Console,Facebook for Business, Hotjar, OlarkA useful tool that could be improved uponOur marketing department uses Bing Webmaster Tools; we are the only ones in the organization that use it. Our primary use for Bing Webmaster Tools is submitting new URLs on our website for indexing. When we have a new page on our site, or a new blog post, we submit it to Bing Webmaster Tools for indexing to make sure they crawl it.,Make it easy to submit new pages to be crawled SEO reports provide feedback on our webpages that aren't following best-practices Overall there are a lot of different second-level tools that you may not know exist until you begin using it,The user-interface isn't as friendly or appealing as Google's - very bland overall. The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.,6,Bing Webmaster Tools has allowed us to index our website and individual web pages quickly and efficiently for SEO purposes. It has provided us with good feedback in terms of applying SEO best practices to our web pages.,Google Search Console,Proto.io, Adobe XDA must have for anyone with a website.We use Bing Webmaster Tools in order to have Bing scour our site for new content every time we add a blog post, or change the site at all. It's pretty much a necessity. When you have Bing scan your site, you can see your new page come up on search results pretty much the same day. Aside from submitting sitemaps, we will also manually put in the URL of the new page that we are submitting. I'm not sure if that makes it faster or not, but it's easy to do. The reports are nice and give you actionable items to address in order to increase your search rankings. Bing webmaster tools is pretty much a necessity for anyone who has a web page.,Site crawls, once initiated, don't take very long to complete SEO analysis tells you which pages are not following best practices Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time You can see the keywords people use to search for your site,The interface could be a little bit better when compared to Google's solution,9,ROI is huge, as there is no upfront cost, but traffic increases Takes very little time from a labor standpoint.,Google Analytics and Moz,Open Dental Software, Comcast VOIP, HostGatorGet to know your Bing trafficWe use Bing Webmaster Tools to gauge whether the SEO efforts we are undertaking are having the desired impact on our organic traffic from Bing.,Verify search terms Calculate inbound traffic See how users are finding the site,Can’t see total search volume Hard to know what to improve Needs ROI calculator,8,Know where to focus Understand value of terms Evaluate content,Google Wemaster ToolsBing Webmaster pulls together all of your needed SEO tools!We use Bing Webmaster tools to update and keep our website aligned with what Bing allows. The webmaster tools have deep search capabilities for your site and allow you to tune your website to get the greatest SEO available. The integration with their Bing Ads and keyword searches is so important and the fact that it is all in one accessible place makes it easy to not jump between different parts of the backend.,Quick access to all of your Bing stats. The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy. The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.,The UI is simple but very boring. It's very Microsoft and not very elegant. On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data. Bing Businesses could be better integrated and takes you to another site to view that data.,6,We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.,Google Analytics Premium, Moz and Google Search Console,Slack, Basecamp, Adobe Acrobat DCBing Webmaster ToolsUsing bing webmaster tools to help ensure that our client's websites adhere to optimum search engine best practices.,SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools Best help and support among the major search engines XML sitemap plugin is a great feature that doesn't appear in other webmaster tools Ability to disavow links. Not available in google!,Interface is clunky compared to google search console search keyword report data is not as robust as google Some bing dashboards have too much information and could be put in separate reports,9,Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients Having another search engine to do reporting on helps increase hours and client spend some issues flagged in bing but not seen in google can be fixed once shown in BWT,Google Search Console,AdWords, Adobe Analytics, Bing Ads
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Bing Webmaster Tools
32 Ratings
Score 8.0 out of 101
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Bing Webmaster Tools Reviews

Bing Webmaster Tools
32 Ratings
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Score 8.0 out of 101

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Griffin Hansen profile photo
July 05, 2019

The Surprisingly Effective Younger Brother to Google Search Console

Score 9 out of 10
Vetted Review
Verified User
Review Source
Bing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.
  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
  • Better clarity on traffic data from Bing and Yahoo separately.
  • Easier ownership verification.
Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.
Read Griffin Hansen's full review
Jordan Harpst profile photo
December 20, 2018

A useful tool that could be improved upon

Score 6 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses Bing Webmaster Tools; we are the only ones in the organization that use it. Our primary use for Bing Webmaster Tools is submitting new URLs on our website for indexing. When we have a new page on our site, or a new blog post, we submit it to Bing Webmaster Tools for indexing to make sure they crawl it.
  • Make it easy to submit new pages to be crawled
  • SEO reports provide feedback on our webpages that aren't following best-practices
  • Overall there are a lot of different second-level tools that you may not know exist until you begin using it
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Bing Webmaster Tools isn't as useful of a tool as Google Webmaster, but it's still necessary to have. If you want to be found on search engines, making sure your site is indexed by all major engines (Google and Bing/Yahoo) is very important. But in most cases we really only use Bing Webmaster Tools when we absolutely have to - Google Webmaster can do everything we need it to and more and is where we live primarily.
Read Jordan Harpst's full review
No photo available
June 21, 2018

A must have for anyone with a website.

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Bing Webmaster Tools in order to have Bing scour our site for new content every time we add a blog post, or change the site at all. It's pretty much a necessity. When you have Bing scan your site, you can see your new page come up on search results pretty much the same day. Aside from submitting sitemaps, we will also manually put in the URL of the new page that we are submitting. I'm not sure if that makes it faster or not, but it's easy to do.

The reports are nice and give you actionable items to address in order to increase your search rankings.

Bing webmaster tools is pretty much a necessity for anyone who has a web page.
  • Site crawls, once initiated, don't take very long to complete
  • SEO analysis tells you which pages are not following best practices
  • Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
  • You can see the keywords people use to search for your site
  • The interface could be a little bit better when compared to Google's solution
If you have a website, and you ever add content to it, then you really need to be submitting to Bing via their webmaster tools. If you haven't done this yet, you'll find that after just about a month your search rankings will be higher, and you'll get more traffic. I can't think of a reason why you wouldn't want to use these tools for your website.
Read this authenticated review
No photo available
February 15, 2018

Get to know your Bing traffic

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Bing Webmaster Tools to gauge whether the SEO efforts we are undertaking are having the desired impact on our organic traffic from Bing.
  • Verify search terms
  • Calculate inbound traffic
  • See how users are finding the site
  • Can’t see total search volume
  • Hard to know what to improve
  • Needs ROI calculator
  • See how your site does in search
  • See how Bing sees your site
  • Know what is driving traffic
  • What search terms are working
Read this authenticated review
Jon Ackerman profile photo
August 11, 2017

Bing Webmaster pulls together all of your needed SEO tools!

Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Bing Webmaster tools to update and keep our website aligned with what Bing allows. The webmaster tools have deep search capabilities for your site and allow you to tune your website to get the greatest SEO available. The integration with their Bing Ads and keyword searches is so important and the fact that it is all in one accessible place makes it easy to not jump between different parts of the backend.
  • Quick access to all of your Bing stats.
  • The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy.
  • The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.
  • The UI is simple but very boring. It's very Microsoft and not very elegant.
  • On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
  • Bing Businesses could be better integrated and takes you to another site to view that data.
This is another option to Google or Moz and is still important to tracking stats and SEO. Without the integration that Microsoft has created for Bing Webmasters, there would be a soft spot in the market. I think that for users who are more suited to Microsoft, the UI of the backend will be comforting. For those of us with more design backgrounds, we will use it because we have to, not because we want to.
Read Jon Ackerman's full review
Eamonn Kelly profile photo
April 13, 2017

Bing Webmaster Tools

Score 9 out of 10
Vetted Review
Verified User
Review Source
Using bing webmaster tools to help ensure that our client's websites adhere to optimum search engine best practices.
  • SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools
  • Best help and support among the major search engines
  • XML sitemap plugin is a great feature that doesn't appear in other webmaster tools
  • Ability to disavow links. Not available in google!
  • Interface is clunky compared to Google Search Console
  • search keyword report data is not as robust as google
  • Some bing dashboards have too much information and could be put in separate reports
Ability to disavow links is a major selling point point for bing! Interface and certain reports could me more streamlined
Read Eamonn Kelly's full review

Bing Webmaster Tools Scorecard Summary

Feature Scorecard Summary

Keyword analysis (6)
7.7
Backlink management (6)
7.8
SERP ranking tracking (6)
6.2
Page grader (5)
7.9
Competitive analysis (5)
6.7
Site audit / diagnostics (6)
8.0
Site recommendations (5)
8.0
Task management (3)
6.6
Local SEO (4)
4.7
Social SEO (3)
4.3
Mobile SEO (6)
6.5
Global SEO (6)
7.9
Multi-domain support (5)
8.1
Integration with web analytics tools (4)
6.7

About Bing Webmaster Tools

Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.