Bing Webmaster Tools

Bing Webmaster Tools

About TrustRadius Scoring
Score 8.0 out of 100
Bing Webmaster Tools

Overview

Recent Reviews

Get to know your Bing traffic

8 out of 10
February 15, 2018
We use Bing Webmaster Tools to gauge whether the SEO efforts we are undertaking are having the desired impact on our organic traffic from …
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Popular Features

View all 14 features

Keyword analysis (7)

10.0
100%

Site audit / diagnostics (7)

10.0
100%

SERP ranking tracking (7)

9.0
90%

Backlink management (7)

5.0
50%

Reviewer Pros & Cons

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Pricing

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What is Bing Webmaster Tools?

Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Semrush?

SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Features Scorecard

SEO

8.9
89%

SEO Channels

8.0
80%

SEO Platform & Account Management

10.0
100%

Product Details

What is Bing Webmaster Tools?

Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.

Comparisons

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Frequently Asked Questions

What is Bing Webmaster Tools?

Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.

What is Bing Webmaster Tools's best feature?

Reviewers rate Keyword analysis and Competitive analysis and Site audit / diagnostics highest, with a score of 10.

Who uses Bing Webmaster Tools?

The most common users of Bing Webmaster Tools are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (42)

Reviews

(1-7 of 7)
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George Bounacos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We always use Bing Webmaster Tools in conjunction with Google Search Console, Semrush, and other appropriate solutions. Each has its own vagaries and will flag different issues and offer slightly different solutions. Google is obviously the player that all search marketers have to satisfy. But it's taken years for Google to catch up to the thoroughly excellent Bing Webmaster Tools. Bing's version of these search engine view's understanding of a website has always been slightly better than Google's.

There are a couple of standout Bing options, including new integration with Microsoft's Clarity that allows you to see screen recordings of visits.

After closely looking at both, I think they're now well-matched. That means that Google should always be your first choice. You're optimizing for Google, not Bing, after all. But if your work processes support a second or third option, Bing would be a nice choice for second.
  • Manual scans are returned fast--often within an hour.
  • You can import all of your Google Search Console properties with a few clicks.
  • Bing's interface is flatter than Google's and easy to use.
  • Benchmarking similar sites is a nice touch.
  • Context-based help visible on the page would be awesome.
  • Keyword research is a fantastic tool that needs more context.
  • The submission API that lets you "automate URL submission" and submit new content quickly is poorly explained and creates doubt among people who might wonder why they need to submit content.
I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Griffin Hansen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Bing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.
  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
  • Better clarity on traffic data from Bing and Yahoo separately.
  • Easier ownership verification.
Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.
Jordan Harpst | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses Bing Webmaster Tools; we are the only ones in the organization that use it. Our primary use for Bing Webmaster Tools is submitting new URLs on our website for indexing. When we have a new page on our site, or a new blog post, we submit it to Bing Webmaster Tools for indexing to make sure they crawl it.
  • Make it easy to submit new pages to be crawled
  • SEO reports provide feedback on our webpages that aren't following best-practices
  • Overall there are a lot of different second-level tools that you may not know exist until you begin using it
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Bing Webmaster Tools isn't as useful of a tool as Google Webmaster, but it's still necessary to have. If you want to be found on search engines, making sure your site is indexed by all major engines (Google and Bing/Yahoo) is very important. But in most cases we really only use Bing Webmaster Tools when we absolutely have to - Google Webmaster can do everything we need it to and more and is where we live primarily.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Bing Webmaster Tools in order to have Bing scour our site for new content every time we add a blog post, or change the site at all. It's pretty much a necessity. When you have Bing scan your site, you can see your new page come up on search results pretty much the same day. Aside from submitting sitemaps, we will also manually put in the URL of the new page that we are submitting. I'm not sure if that makes it faster or not, but it's easy to do.

The reports are nice and give you actionable items to address in order to increase your search rankings.

Bing webmaster tools is pretty much a necessity for anyone who has a web page.
  • Site crawls, once initiated, don't take very long to complete
  • SEO analysis tells you which pages are not following best practices
  • Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
  • You can see the keywords people use to search for your site
  • The interface could be a little bit better when compared to Google's solution
If you have a website, and you ever add content to it, then you really need to be submitting to Bing via their webmaster tools. If you haven't done this yet, you'll find that after just about a month your search rankings will be higher, and you'll get more traffic. I can't think of a reason why you wouldn't want to use these tools for your website.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Bing Webmaster Tools to gauge whether the SEO efforts we are undertaking are having the desired impact on our organic traffic from Bing.
  • Verify search terms
  • Calculate inbound traffic
  • See how users are finding the site
  • Can’t see total search volume
  • Hard to know what to improve
  • Needs ROI calculator
  • See how your site does in search
  • See how Bing sees your site
  • Know what is driving traffic
  • What search terms are working
Jon Ackerman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Bing Webmaster tools to update and keep our website aligned with what Bing allows. The webmaster tools have deep search capabilities for your site and allow you to tune your website to get the greatest SEO available. The integration with their Bing Ads and keyword searches is so important and the fact that it is all in one accessible place makes it easy to not jump between different parts of the backend.
  • Quick access to all of your Bing stats.
  • The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy.
  • The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.
  • The UI is simple but very boring. It's very Microsoft and not very elegant.
  • On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
  • Bing Businesses could be better integrated and takes you to another site to view that data.
This is another option to Google or Moz and is still important to tracking stats and SEO. Without the integration that Microsoft has created for Bing Webmasters, there would be a soft spot in the market. I think that for users who are more suited to Microsoft, the UI of the backend will be comforting. For those of us with more design backgrounds, we will use it because we have to, not because we want to.
April 13, 2017

Bing Webmaster Tools

Eamonn Kelly | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Using bing webmaster tools to help ensure that our client's websites adhere to optimum search engine best practices.
  • SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools
  • Best help and support among the major search engines
  • XML sitemap plugin is a great feature that doesn't appear in other webmaster tools
  • Ability to disavow links. Not available in google!
  • Interface is clunky compared to Google Search Console
  • search keyword report data is not as robust as google
  • Some bing dashboards have too much information and could be put in separate reports
Ability to disavow links is a major selling point point for bing! Interface and certain reports could me more streamlined