Bing's Free Webmaster Tools Are Feature Rich, Definitive, and Yes, Free
We always use Bing Webmaster Tools in conjunction with Google Search Console, Semrush, and other appropriate solutions. Each has its own …
Bing Webmaster Tools
Bing Webmaster Tools
Overview
Recent Reviews
Popular Features
View all 14 featuresKeyword analysis (7)
10.0
100%
Site audit / diagnostics (7)
10.0
100%
SERP ranking tracking (7)
9.0
90%
Backlink management (7)
5.0
50%
Reviewer Pros & Cons
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What is Bing Webmaster Tools?
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Semrush?
SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…
What is Ahrefs?
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
Features Scorecard
SEO
8.9
89%
SEO Channels
8.0
80%
SEO Platform & Account Management
10.0
100%
Product Details
What is Bing Webmaster Tools?
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.
Comparisons
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Frequently Asked Questions
What is Bing Webmaster Tools?
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.
What is Bing Webmaster Tools's best feature?
Reviewers rate Keyword analysis and Competitive analysis and Site audit / diagnostics highest, with a score of 10.
Who uses Bing Webmaster Tools?
The most common users of Bing Webmaster Tools are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(42)
Reviews
(1-7 of 7)- Popular Filters
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We always use Bing Webmaster Tools in conjunction with Google Search Console, Semrush, and other appropriate solutions. Each has its own vagaries and will flag different issues and offer slightly different solutions. Google is obviously the player that all search marketers have to satisfy. But it's taken years for Google to catch up to the thoroughly excellent Bing Webmaster Tools. Bing's version of these search engine view's understanding of a website has always been slightly better than Google's.
There are a couple of standout Bing options, including new integration with Microsoft's Clarity that allows you to see screen recordings of visits.
After closely looking at both, I think they're now well-matched. That means that Google should always be your first choice. You're optimizing for Google, not Bing, after all. But if your work processes support a second or third option, Bing would be a nice choice for second.
There are a couple of standout Bing options, including new integration with Microsoft's Clarity that allows you to see screen recordings of visits.
After closely looking at both, I think they're now well-matched. That means that Google should always be your first choice. You're optimizing for Google, not Bing, after all. But if your work processes support a second or third option, Bing would be a nice choice for second.
- Manual scans are returned fast--often within an hour.
- You can import all of your Google Search Console properties with a few clicks.
- Bing's interface is flatter than Google's and easy to use.
- Benchmarking similar sites is a nice touch.
- Context-based help visible on the page would be awesome.
- Keyword research is a fantastic tool that needs more context.
- The submission API that lets you "automate URL submission" and submit new content quickly is poorly explained and creates doubt among people who might wonder why they need to submit content.
Bing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.
- Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
- Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
- In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
- Better clarity on traffic data from Bing and Yahoo separately.
- Easier ownership verification.
December 20, 2018
A useful tool that could be improved upon
Our marketing department uses Bing Webmaster Tools; we are the only ones in the organization that use it. Our primary use for Bing Webmaster Tools is submitting new URLs on our website for indexing. When we have a new page on our site, or a new blog post, we submit it to Bing Webmaster Tools for indexing to make sure they crawl it.
- Make it easy to submit new pages to be crawled
- SEO reports provide feedback on our webpages that aren't following best-practices
- Overall there are a lot of different second-level tools that you may not know exist until you begin using it
- The user-interface isn't as friendly or appealing as Google's - very bland overall.
- The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
June 21, 2018
A must have for anyone with a website.
We use Bing Webmaster Tools in order to have Bing scour our site for new content every time we add a blog post, or change the site at all. It's pretty much a necessity. When you have Bing scan your site, you can see your new page come up on search results pretty much the same day. Aside from submitting sitemaps, we will also manually put in the URL of the new page that we are submitting. I'm not sure if that makes it faster or not, but it's easy to do.
The reports are nice and give you actionable items to address in order to increase your search rankings.
Bing webmaster tools is pretty much a necessity for anyone who has a web page.
The reports are nice and give you actionable items to address in order to increase your search rankings.
Bing webmaster tools is pretty much a necessity for anyone who has a web page.
- Site crawls, once initiated, don't take very long to complete
- SEO analysis tells you which pages are not following best practices
- Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
- You can see the keywords people use to search for your site
- The interface could be a little bit better when compared to Google's solution
February 15, 2018
Get to know your Bing traffic
We use Bing Webmaster Tools to gauge whether the SEO efforts we are undertaking are having the desired impact on our organic traffic from Bing.
- Verify search terms
- Calculate inbound traffic
- See how users are finding the site
- Can’t see total search volume
- Hard to know what to improve
- Needs ROI calculator
August 11, 2017
Bing Webmaster pulls together all of your needed SEO tools!
We use Bing Webmaster tools to update and keep our website aligned with what Bing allows. The webmaster tools have deep search capabilities for your site and allow you to tune your website to get the greatest SEO available. The integration with their Bing Ads and keyword searches is so important and the fact that it is all in one accessible place makes it easy to not jump between different parts of the backend.
- Quick access to all of your Bing stats.
- The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy.
- The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.
- The UI is simple but very boring. It's very Microsoft and not very elegant.
- On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
- Bing Businesses could be better integrated and takes you to another site to view that data.
April 13, 2017
Bing Webmaster Tools
Using bing webmaster tools to help ensure that our client's websites adhere to optimum search engine best practices.
- SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools
- Best help and support among the major search engines
- XML sitemap plugin is a great feature that doesn't appear in other webmaster tools
- Ability to disavow links. Not available in google!
- Interface is clunky compared to Google Search Console
- search keyword report data is not as robust as google
- Some bing dashboards have too much information and could be put in separate reports