Bing's Free Webmaster Tools Are Feature Rich, Definitive, and Yes, Free

- Manual scans are returned fast--often within an hour.
- You can import all of your Google Search Console properties with a few clicks.
- Bing's interface is flatter than Google's and easy to use.
- Benchmarking similar sites is a nice touch.
Cons
- Context-based help visible on the page would be awesome.
- Keyword research is a fantastic tool that needs more context.
- The submission API that lets you "automate URL submission" and submit new content quickly is poorly explained and creates doubt among people who might wonder why they need to submit content.