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Score 8.7 out of 10
Top Rated


What is Bitly?

Bitly ( is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
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Product Details

What is Bitly?

Bitly ( is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Bitly Video

Creating and managing powerful branded links is easy. Check out our tips for using popular Bitly features, including custom domains, redirects and Campaigns. Learn more at: Check out the Bitly blog:

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Bitly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Bitly ( is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Reviewers rate Usability highest, with a score of 9.5.

The most common users of Bitly are from Small Businesses (1-50 employees).
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(1-4 of 4)
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Score 8 out of 10
Vetted Review
Verified User
We use a single branded domain and custom back halves to manage our tracking links. This allows us to manage our UTM campaigns across a number of distinct links. With the combination of branded domain and back halves, we can promote our links in a human-legible way across social, email, SMS, and printed materials.

We use their reporting tools to view traffic to short links, which is a more digestible interface for business users than our analytics platform. We also make heavy use of link redirects for managing time-bound campaigns.

We are on the basic plan, which has been more than accommodating of our use case and a more reasonable price point than the upgrade options.
  • Custom branding
  • UTM parameter management
  • Redirects
  • Reporting
  • QR Codes
  • More expensive than alternatives
  • Can get flagged as email spam
  • Slow customer service
  • More filtering options
Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain.
  • Custom branded URLs
  • Redirects
  • Link shortening
  • Traffic reporting
  • Positive but hard to measure
  • Allows us to open up URL-shortening & reporting to more business users
  • More professional, branded experience on printed materials & QR codes
  • Drives engagement better than alternatives
Bitly is the most fully featured and intuitive of the (albeit limited) options we have evaluated. Bitly is also the link shortener that our staff and our user base have had the most interaction with, so it was the choice with the least friction/switching costs up front. In this category, where the software provided has been more or less commoditized (at our level of usage) those were the most important considerations. The price point was and continues to be reasonable enough to not cause issues.
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily.
  • Adding UTM parameters
  • Generating shortlinks and QR codes
  • Viewing traffic data
  • Filtering by UTM parameters
  • Managing a high volume of shortlinks
Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Marketing Department using Bitly for shortening links on social media. Bitly is also used for tracking those shortening links. Since Google got rid of their URL shortener, Bitly filled the gap. Bitly is easy to and manage for tracking all links the department distributes on social media. Bitly also allows you to see where conversions take place by process of elimination.
  • Shorten web links
  • Track web links
  • Manage web links
  • Better UI
  • Add UTM within App
  • Better Share Features
Bitly is great for tracking and shortening web links. You'll have to add parameters prior to loading into Bitly but it's seriously the best way to shorten links for social media. Sometimes Bitly will report higher numbers than the social media or analytics account you use to monitor, so you have to take everything with a grain of salt. That said, that shortcoming is apparent with nearly every reporting system and Bitly is practically mandatory in the world of Twitter.
  • Easy tracking
  • Easy monitoring
  • Easy shortening
Bitly is more effective at shortening and tracking links. Also since Bitly is so common, people are less hesitant to click on a Bitly short link as opposed to other short links. Bitly has a really easy to look at management system of all your short links. You're able to use Bitly to make decisions on campaigns because of that.
123FormBuilder (formerly 123ContactForm), Salesforce App Cloud, Constant Contact, MailChimp, Emma
  • Management of short links
  • Creating short links
  • Monitoring short links
  • Locating short links without a title
  • Comparing to short links
  • Menu system is a tad cumbersome
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Score 10 out of 10
Vetted Review
Verified User
Currently I use to track clicks and in-bound marketing leads for a few freelance jobs I'm leading. One is to track clicks to a website that is selling books (directly from author) - another is my wife's business (small clothing company, Etsy store), and for a music streaming company that hasn't launched yet -- to generate more names for our email listserv. I used it to show click trends over time and to review referrers.
  • Ease of use. It's so simple it needs almost no explanation as to what info it delivers or how to use it.
  • Accessible information. I love that you can see the info about any link by simply including a "+" at the end of the link.
  • Personalized/custom links. Creation of these makes it super easy to remember the most important links -- and doubles as branding as well!
  • It used to be that the app was not as user friendly as the desktop version, but that was remedied last year. It's great now.
  • Although fully transparent info for all links is good, it might be nice if you could make a link's info private. Note: this may be accessible at the enterprise level of service, which I am not currently subscribed to.
I have used for my roles at NBA, VIACOM, BET and now with the small businesses I consult for. In my opinion, there is no better service for ease of use for shortening, and getting real time action oriented data for the links you generate.
  • TIME SAVER. Although at past jobs, I 've had access to robust analytics platforms - like omniture - they often take significant time, energy and effort to pull and analyze those metrics. Bitly is simple, real time and actionable.
  • Showing referrers is extremely important - so that with one shortened link you can still see where clickers came from - without having to create an individual link per platform.
I used to use tinyURL - they had no analytics, and no customization options. Also, the link generated after the / was longer and took up more room. is better than Hootsuite's OW.LY because it's free. :)
  • Generating a shortened link
  • Creating a custom link
  • Accessing the metrics associated with links
  • Reviewing analytics associated with links
  • I find no problems at all in the bitly platform.
Very well. There was a time wherein the mobile app lagged behind from a functionality perspective versus the desktop experience - however that has been augmented to be in line across the experiences.
There is no other service that I know of where the analytics are so easily accessed and understood - and the generation of links could not be any simpler. My 6 year old son understands how to read the metrics numbers, charts and how to make a custom link. You really cant be more user friendly than that!
Corinne Aherne | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
In a social media capacity we use Bitly to shorten links so that we don't take up character space in our posts. Especially on Twitter, characters are at a premium, so being able to use Bitly to make our URLs the smallest number of characters possible allows us to deliver better messaging to our audience. Our entire marketing team also uses Bitly to shorten links for email blasts and other marketing materials. Bitly allows us to create more aesthetically pleasing content by eliminating long, cumbersome URLs. We also have opted to use a branded Bitly link, which further ties in our brand to everything we're doing.
  • First, the obvious - it shortens links. Not only that, but you can customize the links so that each one is easy to manage and identify. The customization aspect is definitely a huge plus since it's easy to start drowning in lots of indistinguishable URLs.
  • The analytics portion of Bitly is also great. You can garner insights for each link you create like how many clicks the URL has, where the visitors are coming from, and identify trends in traffic behavior.
  • Searchability - Bitly saves each link you create and you can easily search for them using key words. If you need to pull up a link you used months ago, all you have to do is search for it in Bitly and it will come up.
  • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
I think in the realm of digital marketing and social media specifically, Bitly is a must. Short links equals more space to convey your message, and in an area where getting the message across concisely is crucial, a tool like Bitly is a life saver. Additionally, Bitly really makes it easy to keep track of and analyze the hundreds of links my team and I promote on a daily basis. We definitely lean on this tool to get our day to day work done.
  • Paying for a branded Bitly link makes all of our branding look tighter and more cohesive. We promote so many links a day and that extra level of customization is great for keeping a consistent look and feel to all of our content.
  • Link shortening and customizing - It's simple: Paste the link into a box, watch it get shortened, rename it, and move on.
  • Search - Just search for a keyword or tag in the search box and you're off. As easy as Google.
  • The analytics can be a bit clunky. I wouldn't 100% rely on Bitly's analytics to gain insights from your promotional efforts.
Yes, but I don't use it
Bitly is very simple to understand if you're using it for its basic function - link shortening. If you try to dig in a little further to look at analytics or do a really granular search of your links, you can hit some snags. It can take a little bit of getting used to, but the learning curve is minuscule.
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