Bitly

It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.

I use Bitly often for shortening links for general URLs like ones I use for webinars, sweepstakes, etc. The zoom webinar link is so long and so confusing it would be easy to make a mistake but with Bitly, it is small and I can change it to describe the event.

Any time you need robust and independent tracking of your links bit.ly works like a charm. There are scenarios and platforms where shortened URLs are prohibited due to the potential of link baiting or link switching.

Bitly is a very appropriate tool if you are looking to build a brand name. This will help your customers recognize a shortened link address that can be memorable. It is also an easy tool to use, which means that you won't spend a lot of time learning how to manipulate it.