Bitly Reviews

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Score 8.4 out of 100

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Reviews (1-25 of 25)

Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Bitly is a great tool for small businesses looking to build their online presence and wanting to look as professional as possible and gather a few insights into where their main traffic is coming from.

For online businesses that primarily use social media platforms such as Pinterest, I would not recommend using Bitly as the links are seen as spam and therefore are not accepted.
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Mark Anderson | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

I always suggest people try 2-3 different platforms when searching for marketing tools, but if you need something free to simply shorten your links to make your social posts cleaner, Bitly is an excellent tool. If you happen to use Hootsuite or Google link shortener, this functions basically the same way, but faster.
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Jim Nelson | TrustRadius Reviewer
Score 8 out of 10
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I recommend anyone use the free Bitly account features to create short links for sharing long URLs on social media and in email campaigns. For anyone interested in branding their short links, I suggest registering a relatively short domain and using Bitly to assign that as your default root URL. For tracking traffic, I still recommend referring to Google Analytics reports.
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Ben Caplan | TrustRadius Reviewer
Score 9 out of 10
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Bitly is great for times when you want to track the success of a link or a campaign of links. It might not be well suited if you want to set up a link for a one-off communication. It could work for these situations, but if you are sending a proposal, it's likely the customer is expecting it... so there might not be a need to shorten that link.
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Anonymous | TrustRadius Reviewer
February 11, 2020

Using Bitly is a pleasure

Score 10 out of 10
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Likelihood to Recommend

  • Create a pretty and memorable link: makes it look much more professional. You can than easily share it on public platforms.
  • Makes A/B testing of the content easier.
  • You can try using it for free and then decide if you want to upgrade and get extra features.
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Debbie Gillum | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

It's a great free tool that every social media or digital marketer should have saved in their Favorites. It takes long, hard to remember and hard to type hyperlinks, and transforms them into easy short links that you can use on social media and in marketing materials. It also tracks the number of clicks and engagements on that link.
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Justin Germino | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Bit.ly is fantastic for tracking links, clicks, geographic regions and helps show brands/clients how much click traffic they are getting without having to filter from their own Web Master tools or GA directly. It also helps make user-friendly short links for sharing on social media platforms like Instagram which don't support clickable links so you have to make very easy to remember short links.
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Mego Salbashian | TrustRadius Reviewer
Score 1 out of 10
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If you're looking for a good link shortner where the team will help you with issues that come up, then stay away from Bitly. Unless you're willing to pay a massive amount for enterprise level then it's not worth it. Also I don't know why anyone would pay the enterprise level fees that they've set.
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Saryia Green | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

Bitly is perfect for marketing purposes. We shorten links for social, SMS and email. You can store them and quickly check performance. Bitlinks may not make sense in industries where you are sending and receiving confidential or highly sensitive data, such as banking, insurance, etc., as there is no way to immediately tell whether it is safe to open. It is possible to preview the destination page prior to, however, I would steer clear of using them in those types of environments.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

I love using Bitly when I attend a conference and present a session. It is an easy way to send a link to our session. It's great for fellow staff or teachers to create and share resources.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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It’s amazing for shortening affiliate links. I can’t think of any scenario where Bitly wouldn’t work. The only issue is when a few weeks ago all bitly links got flagged by Facebook as viruses.
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Jessica Meadows Rich | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

I chose Bitly years ago because it was one of the first URL shorteners available and initially was seen as the most reliable. Over time I've continued to use it because it fits my needs (which are minimal, admittedly) and out of habit and loyalty. I think it's perfect for small teams or even individuals as it provides a reliable service for free or low cost. I'm not familiar with their enterprise solutions so I can't speak to those tools and resources. It's a trusted brand that most moderately tech savvy people will recognize and trust.
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Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Bitly is great for tracking and shortening web links. You'll have to add parameters prior to loading into Bitly but it's seriously the best way to shorten links for social media. Sometimes Bitly will report higher numbers than the social media or analytics account you use to monitor, so you have to take everything with a grain of salt. That said, that shortcoming is apparent with nearly every reporting system and Bitly is practically mandatory in the world of Twitter.
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Alejandro Matheu, MD, MBA | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Bitly is the only great option since Google Shortner was disabled. It’s perfect if you need to measure the clicks a link you shared receives.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

The free version of Bitly is a great tool for small business users and publishers to allow for some basic data tracking on URL's they might share to social media. Also, given that Instagram does not allow for clickable URL's to be included in descriptions, the URL customization options in Bitly make it easy to include a short, punchy domain that a user could easily write down from the caption to get to your site.
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Corinne Aherne | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

I think in the realm of digital marketing and social media specifically, Bitly is a must. Short links equals more space to convey your message, and in an area where getting the message across concisely is crucial, a tool like Bitly is a life saver. Additionally, Bitly really makes it easy to keep track of and analyze the hundreds of links my team and I promote on a daily basis. We definitely lean on this tool to get our day to day work done.
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Nathan Tessler | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

Bitly is essentially well suited for any company or product with an online presence, which is almost every company. If a company wants to know how to best reach its customers or prospects, Bitly can help it use shortened URLs but also track those clicks and see what works best.
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Sarah Burek | TrustRadius Reviewer
March 30, 2016

Does size matter?

Score 8 out of 10
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Likelihood to Recommend

It's more suited for a small team, where only one or two people will be using the tool and posting to social media. With only one log-in it could get confusing for large teams or multiple users. Bitly is an excellent tool for small to medium size businesses and keeps track of all the shortened URLs for you.
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Anonymous | TrustRadius Reviewer
December 13, 2017

Easy and powerful

Score 10 out of 10
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Likelihood to Recommend

It doesn't replace formal citation but it's great if you want to include (and track) activity in an internal report.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

I have used bit.ly for my roles at NBA, VIACOM, BET and now with the small businesses I consult for. In my opinion, there is no better service for ease of use for shortening, and getting real time action oriented data for the links you generate.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

It's definitely well suited to editorial work, and tracking what's of interest to the general public. It's a pretty simple and straightforward service with good functionality and ease of use. I recommend it for simply shortening links easily. I could also see it being helpful to anyone in marketing or who works heavily in social media. It's an essential tool for any social media manager.
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About Bitly

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
Categories:  URL Shorteners

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Operating Systems: Unspecified
Mobile Application:No