Overview
What is Bitly?
Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
Use Bitly for Reliable Linking!
Bitly gets the job done
Bitly is a great product to "shorten" my workload
The go-to URL shortner
Bitly: Please try an amazing link shortener!
Fantastic service, excellent interface, valuable insight!
Great easy-to-use link shortening tool
Using Bitly as a Software Marketer
Bitly solves it all and you don't need any other shortener
Bitly helps with the shortening of URLs
Bitly makes easy to generate custom and short links
Bitly Is Efficient and Cost-Effective URL shortener and tracking service.
A great tool for custom domain linking in social media posts.
Great Free and Premium Features.
Excellent tool for Startups that want to improve their user experience.
Awards
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Pricing
Basic
$35
Free
Free
Customized
Contact sales team
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
bitly project demo
Bitly Video Demo
bitly demo
CMPE281 Bitly Demo
CMPE281 Bitly Project Demo
READ DESCRIPTION! -- Review & Demo Of Switchy.io Tutorial -- Bitly And Clickmagick Alternative
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Bitly?
Bitly Video
Bitly Integrations
Bitly Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(130)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bitly has proven to be an invaluable tool for users across various industries and roles. By shrinking and customizing long URLs, Bitly makes it easier for users to remember and share links. Marketing and communications departments have found Bitly particularly useful in shortening lengthy URLs for social media posts, helping them meet character limits and build trust in their posts. The analytics provided by Bitly have enabled users to track outbound clicks and gather data on how their content is performing beyond social media platforms. In addition, Bitly has been used in email marketing campaigns to implement shortened links required for XML product data coding. Users have also found Bitly helpful in shortening URLs on product labels, allowing customers to easily access product information. Overall, Bitly's ease of use, ability to create user-friendly URLs, and comprehensive analytics have made it a preferred choice for managing tracking links, creating UTM codes for marketing campaigns, and tracking click rates on social media posts. With features like webhooks and QR codes, Bitly has further enhanced its usefulness in shortening long URLs for digital brochures, event materials, and even offline sharing.
- Customizable links: Many users have praised the ability to customize links in Bitly, as it allows them to easily manage and identify each link. This feature prevents their URLs from getting lost in a sea of indistinguishable links.
- Analytics insights: The analytics feature in Bitly is highly valued by users, as it provides valuable insights for each link created. Users appreciate being able to see the number of clicks, the source of visitors, and trends in traffic behavior, which helps them make data-driven decisions.
- Searchability: Users find Bitly's searchability feature beneficial, as it allows them to easily find links by using keywords. This saves users time and effort when retrieving links that were used months ago.
Confusing User Interface: Numerous users have reported encountering difficulties with the user interface of Bitly, stating that it is confusing and in need of improvement. This confusion hampers their ability to perform tasks effectively and diminishes their overall experience with the platform.
Limited Analytics: Many reviewers have expressed dissatisfaction with the analytics provided by Bitly, as they are limited in scope. Specifically, Bitly only offers 30 days of reports and does not track specific sources of traffic. As a result, users feel constrained in their ability to gather comprehensive data and make informed decisions based on it.
Lack of Customization Options: A significant number of users have highlighted the lack of customization options for Bitly links, particularly in the free version. The absence of robust customization features restricts users' ability to personalize and tailor their shortened URLs according to their preferences, limiting its usefulness for branding purposes.
Users commonly recommend the following when using Bitly:
- Prioritize starting with the free version of Bitly before subscribing to assess its suitability and benefits.
- Consider upgrading to a custom domain for a superior experience and a more professional appearance in social media posts and other online content.
- Utilize Bitly for effective URL shortening, comprehensive analytics tracking, and valuable insights into external website links. This allows users to enhance their marketing efforts and effectively monitor link performance.
Attribute Ratings
Reviews
(1-25 of 52)Use Bitly for Reliable Linking!
- Positive results from links
Bitly gets the job done
- Positive but hard to measure
- Allows us to open up URL-shortening & reporting to more business users
- More professional, branded experience on printed materials & QR codes
- Drives engagement better than alternatives
Bitly is a great product to "shorten" my workload
- Made social media more user friendly.
- Able to track visitors
- See if visitors made a purchase
The go-to URL shortner
- Increased digital asset interaction via QR codes usage
- Given non-technical users the ability to setup and manage their own shortened urls
- Increased brand awareness via custom domains in shortened urls
Bitly: Please try an amazing link shortener!
- Best content distribution.
- This has engaged content sharing.
- Our sales have grown.
- Our click rate is up by approximately 75% in the last 3 months.
Great easy-to-use link shortening tool
- Improved brand recognition
- Better campaign reporting
- Simplified user experience
Using Bitly as a Software Marketer
- Understanding CPC
- Seeing conversion between clicks and downloads
- It helps increase ROI due to the fact that as a marketer one can improve marketing strategies
Bitly helps with the shortening of URLs
- We get more clicks to our webinars and giveaways because it is easy to use and remember.
- Reliable always, never had a problem with it not working.
- Can use it everywhere.
Bitly makes easy to generate custom and short links
- We have got new users.
- Increase in revenue due to more link clicks.
- Help in choosing the best platform of promotion for different subject content.
- No real monetary impact, but using Bitly can provide a layer of accountability that clients appreciate.
- Improved social media click throughs.
- Given us additional insight on traditional marketing.
Great Free and Premium Features.
- Easier to use for employees, less time spent analyzing data.
- Free features amid covid helped us save money.
- Usability is awesome.
- Better user experience.
- Better track management.
Happy with our time using Bitly. Would recommend.
- Positive ROI.
Good tool for social media teams tracking canpaigns
- It has helped to show the effectiveness of creative campaigns
- Solidify the hours spent doing social media moderation by using customized links in specific replies
Bitly is Worth the Subscription
- We have moved from rarely using complex UTM codes to using them 100% of the time, giving us total visibility to campaign tracking in all media.
- SMS engagement has improved, especially at events, by as much as 400% and we can track everything more effectively.
Bitly helps test
- Gives ability to test messaging conversion rates
- easy and time saving helps costs
Bitly Review
- Helping promote specific landing pages
- Crafting innovative links to share with our webinar speakers
- Analytics to measure and improve performance
Helpful For Users!
- We have seen an increase in event surveys since user Bitly in addition to the QR code
- There are less technical issues when users are trying to use the Bitly URL
- Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
Its great at what it does but you pay a premium for it.
- Its been great so far
- Speeds up sending SMS
Just need help from a human in customer service. Please.
- Made links more attractive for marketing purposes.
- Value add to partner relationships be able to customize links.
- We had a bunch of links that needed to be redirected that we sent out to our partners, and I have no idea why my account is telling me I do not have any redirects left. As I was left with no other option, I upgraded my account 2x to gain access to more redirects.
Great for Marketing Teams of All Sizes!
- See which platforms links perform best on.
- See which audiences links perform best with.
- Easily see the exact results of your efforts.
Bitly helps us maintain trust with our community
- It has allowed us to be more effective communicators.