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Bitly

Bitly

Overview

What is Bitly?

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

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Recent Reviews

TrustRadius Insights

Bitly has proven to be an invaluable tool for users across various industries and roles. By shrinking and customizing long URLs, Bitly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Basic

$35

Cloud
per month

Free

Free

Cloud

Customized

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

bitly project demo

YouTube

Bitly Video Demo

YouTube

bitly demo

YouTube

CMPE281 Bitly Demo

YouTube

CMPE281 Bitly Project Demo

YouTube

READ DESCRIPTION! -- Review & Demo Of Switchy.io Tutorial -- Bitly And Clickmagick Alternative

YouTube
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Product Details

What is Bitly?

Bitly Video

Creating and managing powerful branded links is easy. Check out our tips for using popular Bitly features, including custom domains, redirects and Campaigns. Learn more at: bitly.is/resources Check out the Bitly blog: bitly.is/blog

Bitly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Reviewers rate Usability highest, with a score of 9.5.

The most common users of Bitly are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(130)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bitly has proven to be an invaluable tool for users across various industries and roles. By shrinking and customizing long URLs, Bitly makes it easier for users to remember and share links. Marketing and communications departments have found Bitly particularly useful in shortening lengthy URLs for social media posts, helping them meet character limits and build trust in their posts. The analytics provided by Bitly have enabled users to track outbound clicks and gather data on how their content is performing beyond social media platforms. In addition, Bitly has been used in email marketing campaigns to implement shortened links required for XML product data coding. Users have also found Bitly helpful in shortening URLs on product labels, allowing customers to easily access product information. Overall, Bitly's ease of use, ability to create user-friendly URLs, and comprehensive analytics have made it a preferred choice for managing tracking links, creating UTM codes for marketing campaigns, and tracking click rates on social media posts. With features like webhooks and QR codes, Bitly has further enhanced its usefulness in shortening long URLs for digital brochures, event materials, and even offline sharing.

  • Customizable links: Many users have praised the ability to customize links in Bitly, as it allows them to easily manage and identify each link. This feature prevents their URLs from getting lost in a sea of indistinguishable links.
  • Analytics insights: The analytics feature in Bitly is highly valued by users, as it provides valuable insights for each link created. Users appreciate being able to see the number of clicks, the source of visitors, and trends in traffic behavior, which helps them make data-driven decisions.
  • Searchability: Users find Bitly's searchability feature beneficial, as it allows them to easily find links by using keywords. This saves users time and effort when retrieving links that were used months ago.

Confusing User Interface: Numerous users have reported encountering difficulties with the user interface of Bitly, stating that it is confusing and in need of improvement. This confusion hampers their ability to perform tasks effectively and diminishes their overall experience with the platform.

Limited Analytics: Many reviewers have expressed dissatisfaction with the analytics provided by Bitly, as they are limited in scope. Specifically, Bitly only offers 30 days of reports and does not track specific sources of traffic. As a result, users feel constrained in their ability to gather comprehensive data and make informed decisions based on it.

Lack of Customization Options: A significant number of users have highlighted the lack of customization options for Bitly links, particularly in the free version. The absence of robust customization features restricts users' ability to personalize and tailor their shortened URLs according to their preferences, limiting its usefulness for branding purposes.

Users commonly recommend the following when using Bitly:

  • Prioritize starting with the free version of Bitly before subscribing to assess its suitability and benefits.
  • Consider upgrading to a custom domain for a superior experience and a more professional appearance in social media posts and other online content.
  • Utilize Bitly for effective URL shortening, comprehensive analytics tracking, and valuable insights into external website links. This allows users to enhance their marketing efforts and effectively monitor link performance.

Attribute Ratings

Reviews

(1-6 of 6)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily.
Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There is no other service that I know of where the analytics are so easily accessed and understood - and the generation of links could not be any simpler. My 6 year old son understands how to read the metrics numbers, charts and how to make a custom link. You really cant be more user friendly than that!
Corinne Aherne | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bitly is very simple to understand if you're using it for its basic function - link shortening. If you try to dig in a little further to look at analytics or do a really granular search of your links, you can hit some snags. It can take a little bit of getting used to, but the learning curve is minuscule.
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