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Bitly

Bitly

Overview

What is Bitly?

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

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Learn from top reviewers

Link shortening is good but room for improvement

Rating: 8 out of 10
May 2, 2024
Vetted ReviewVerified User
At our company, we use Bitly for various purposes. Firstly, it helps us shorten long URLs, making them more manageable and shareable across different platforms. Secondly, Bitl...
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Verified user
Analyst
Bitly2 years of experience

Came for URL shortener, stayed for the Analytics Features

Rating: 10 out of 10
May 1, 2024
IncentivizedVetted ReviewVerified User
We use Bitly for nearly all URLs we put out publicly. As a real estate team, it is much easier to share a shortened bitly URL for our listings rather than a long, generated UR...
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Hannah Carnes
Director - Marketing
Marketing Director
Selling With CC
Bitly5 years of experience

Bitly: Please try an amazing link shortener!

Rating: 10 out of 10
March 26, 2022
IncentivizedVetted ReviewVerified User
It is helpful as it can provide a short address. This feature allows our customers to reach easily to our content. It also makes it easy to share and identify links. Also, if ...
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Omar Raya León
Contributor - Social Media
Redactor
Todos Los Jugadores
Bitly10 years of experience

Bitly helps with the shortening of URLs

Rating: 10 out of 10
March 25, 2022
IncentivizedVetted ReviewVerified User
We do a number of webinars and use Bitly to easily share the links on social media. It is also so much easier to use as a link on stories than the large zoom link. I also love...
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GAIL PABST
Director - Marketing
Marketing
NATIONAL GARDEN BUREAU
Bitly5 years of experience

Bitly Is Efficient and Cost-Effective URL shortener and tracking service.

Rating: 10 out of 10
March 25, 2022
IncentivizedVetted ReviewVerified User
Bitly is one of the early URL shortener programs. I like being able to track all clicks over a limitless timeframe. I can always go to my Bitly dashboard and see the results o...
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John McElhenney
Consultant - Marketing
VP of Digital
Fluent Social
Bitly10 years of experience
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Pricing

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Basic

$35

Cloud
per month

Free

Free

Cloud

Customized

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

bitly project demo

YouTube

Bitly Video Demo

YouTube

bitly demo

YouTube

CMPE281 Bitly Demo

YouTube

CMPE281 Bitly Project Demo

YouTube

READ DESCRIPTION! -- Review & Demo Of Switchy.io Tutorial -- Bitly And Clickmagick Alternative

YouTube
View more demos
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Product Details

What is Bitly?

Bitly Video

Creating and managing powerful branded links is easy. Check out our tips for using popular Bitly features, including custom domains, redirects and Campaigns. Learn more at: bitly.is/resources Check out the Bitly blog: bitly.is/blog

Bitly Integrations

Bitly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Reviewers rate Usability highest, with a score of 9.5.

The most common users of Bitly are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 54)

Came for URL shortener, stayed for the Analytics Features

Rating: 10 out of 10
Incentivized
May 01, 2024
HC
Hannah Carnes
Marketing Director
Selling With CC (Real Estate, 11-50 employees)
Vetted Review
Verified User
Bitly
5 years of experience
Pros
  • URL Redirects
  • QR Codes
  • Tracking Analytics for Links
Cons
  • They recently started charging after being free for a long time which was a bummer. We had already been using it for so long it wouldn't have been feasible to switch.
  • Some companies block Bitly due to potential phishing and use by scammers.

Link shortening is good but room for improvement

Rating: 8 out of 10
May 02, 2024
Verified User
Analyst in Marketing
Information Technology & Services Company, 501-1000 employees
Vetted Review
Verified User
Bitly
2 years of experience
Pros
  • Link shortening
  • Integration with other apps
  • Link analytics tracking
Cons
  • More detailed analytics like real time tracking
  • Better customer support
  • More clarity in documentation

Bitly helps with the shortening of URLs

Rating: 10 out of 10
Incentivized
March 25, 2022
GP
GAIL PABST
Marketing
NATIONAL GARDEN BUREAU (Non-profit Organization Management, 1-10 employees)
Vetted Review
Verified User
Bitly
5 years of experience
Pros
  • Shortens long zoom links.
  • Makes it easy to share links on social media.
  • Makes the link copy exchangeable so you can share easily.
Cons
  • Website where they show the links is hard to read.
  • If you have a number of links at one time, it is hard to find them.
  • It's website is hard to read.

Bitly Is Efficient and Cost-Effective URL shortener and tracking service.

Rating: 10 out of 10
Incentivized
March 25, 2022
JM
John McElhenney
VP of Digital
Fluent Social (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Bitly
10 years of experience
View profile
Pros
  • Builds unique and readable URLS: bit.ly/MYCONTENT.
  • Reporting is robust and very easy to access.
  • Using Bitly as a default shortener for Twitter or Tweetdeck provides an additional layer of accountability and reporting.
Cons
  • Shortening apps have gotten a bad rap and are blocked on some sharing platforms.
  • Increase the level of security to eliminate some of the objections to Bitly inclusion.

Bitly: Please try an amazing link shortener!

Rating: 10 out of 10
Incentivized
March 26, 2022
OR
Omar Raya León
Redactor
Todos Los Jugadores (Writing & Editing, 51-200 employees)
Vetted Review
Verified User
Bitly
10 years of experience
View profile
Pros
  • Custom links for your brand.
  • Shortens internet addresses.
  • Build and strengthen your brand.
  • QR code creation.
Cons
  • Sometimes, redirection is not that fast.
  • Editing links is not currently possible.
  • There is a lack of tracking the specific sources of where the traffic comes from.
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