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Bitly

Bitly

Overview

What is Bitly?

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

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Recent Reviews

TrustRadius Insights

Bitly has proven to be an invaluable tool for users across various industries and roles. By shrinking and customizing long URLs, Bitly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Basic

$35

Cloud
per month

Free

Free

Cloud

Customized

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

bitly project demo

YouTube

Bitly Video Demo

YouTube

bitly demo

YouTube

CMPE281 Bitly Demo

YouTube

CMPE281 Bitly Project Demo

YouTube

READ DESCRIPTION! -- Review & Demo Of Switchy.io Tutorial -- Bitly And Clickmagick Alternative

YouTube
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Product Details

What is Bitly?

Bitly Video

Creating and managing powerful branded links is easy. Check out our tips for using popular Bitly features, including custom domains, redirects and Campaigns. Learn more at: bitly.is/resources Check out the Bitly blog: bitly.is/blog

Bitly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Reviewers rate Usability highest, with a score of 9.5.

The most common users of Bitly are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(130)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bitly has proven to be an invaluable tool for users across various industries and roles. By shrinking and customizing long URLs, Bitly makes it easier for users to remember and share links. Marketing and communications departments have found Bitly particularly useful in shortening lengthy URLs for social media posts, helping them meet character limits and build trust in their posts. The analytics provided by Bitly have enabled users to track outbound clicks and gather data on how their content is performing beyond social media platforms. In addition, Bitly has been used in email marketing campaigns to implement shortened links required for XML product data coding. Users have also found Bitly helpful in shortening URLs on product labels, allowing customers to easily access product information. Overall, Bitly's ease of use, ability to create user-friendly URLs, and comprehensive analytics have made it a preferred choice for managing tracking links, creating UTM codes for marketing campaigns, and tracking click rates on social media posts. With features like webhooks and QR codes, Bitly has further enhanced its usefulness in shortening long URLs for digital brochures, event materials, and even offline sharing.

  • Customizable links: Many users have praised the ability to customize links in Bitly, as it allows them to easily manage and identify each link. This feature prevents their URLs from getting lost in a sea of indistinguishable links.
  • Analytics insights: The analytics feature in Bitly is highly valued by users, as it provides valuable insights for each link created. Users appreciate being able to see the number of clicks, the source of visitors, and trends in traffic behavior, which helps them make data-driven decisions.
  • Searchability: Users find Bitly's searchability feature beneficial, as it allows them to easily find links by using keywords. This saves users time and effort when retrieving links that were used months ago.

Confusing User Interface: Numerous users have reported encountering difficulties with the user interface of Bitly, stating that it is confusing and in need of improvement. This confusion hampers their ability to perform tasks effectively and diminishes their overall experience with the platform.

Limited Analytics: Many reviewers have expressed dissatisfaction with the analytics provided by Bitly, as they are limited in scope. Specifically, Bitly only offers 30 days of reports and does not track specific sources of traffic. As a result, users feel constrained in their ability to gather comprehensive data and make informed decisions based on it.

Lack of Customization Options: A significant number of users have highlighted the lack of customization options for Bitly links, particularly in the free version. The absence of robust customization features restricts users' ability to personalize and tailor their shortened URLs according to their preferences, limiting its usefulness for branding purposes.

Users commonly recommend the following when using Bitly:

  • Prioritize starting with the free version of Bitly before subscribing to assess its suitability and benefits.
  • Consider upgrading to a custom domain for a superior experience and a more professional appearance in social media posts and other online content.
  • Utilize Bitly for effective URL shortening, comprehensive analytics tracking, and valuable insights into external website links. This allows users to enhance their marketing efforts and effectively monitor link performance.

Attribute Ratings

Reviews

(1-25 of 52)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Custom branding
  • UTM parameter management
  • Redirects
  • Reporting
  • QR Codes
  • More expensive than alternatives
  • Can get flagged as email spam
  • Slow customer service
  • More filtering options
Omar Raya León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Custom links for your brand.
  • Shortens internet addresses.
  • Build and strengthen your brand.
  • QR code creation.
  • Sometimes, redirection is not that fast.
  • Editing links is not currently possible.
  • There is a lack of tracking the specific sources of where the traffic comes from.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Link shortening
  • Data analytics
  • Market-leading brand
  • Ease of use
  • Better integration of using custom domains with third-party platforms
  • Ability to expire short URLS after a predefined length of time
  • Checking of other users’ short URLs to prevent masking of redirects to harmful and/or spammy content
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Shortening URL
  • Giving insights about the clicks
  • Servers with 99.99999% uptime
  • Easy to create and manage URLs
  • Providing analytics of others shortened URLs
  • Insights about trending markets
  • Custom daily reports
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Shortens long zoom links.
  • Makes it easy to share links on social media.
  • Makes the link copy exchangeable so you can share easily.
  • Website where they show the links is hard to read.
  • If you have a number of links at one time, it is hard to find them.
  • It's website is hard to read.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Creating user friendly, good looking and easy to remember links.
  • Getting total click data of custom links.
  • Tags feature helps to organise.
  • User interface needs to be improved for more smooth operation.
  • Box to Create Custom links should be more spacious.
  • Need to make improvement for exporting data.
John McElhenney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Builds unique and readable URLS: bit.ly/MYCONTENT.
  • Reporting is robust and very easy to access.
  • Using Bitly as a default shortener for Twitter or Tweetdeck provides an additional layer of accountability and reporting.
  • Shortening apps have gotten a bad rap and are blocked on some sharing platforms.
  • Increase the level of security to eliminate some of the objections to Bitly inclusion.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Shortens long links
  • Keeps track of all customized links
  • Provides data such as number of clicks
  • Links mysteriously stop working
  • Making it easier to use customized brand bitly with website
  • Notify users when a link clicked on isn’t working
  • Verify that live URLs are being customized
March 23, 2022

Bitly helps test

Frank Watson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • ability to separate and track different sources of traffic
  • isolate traffic to the same page from same platform
  • A/B test messaging to a particular page and its conversion
  • abillity to geo locate clickers
  • better filtering of bots
  • sometimes numbers are off - more accuracy needed
March 23, 2022

Bitly Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Shortens URL
  • Helps in tracking link analytics
  • Has a freemium product as well
  • Sometimes it takes a while to redirect
  • Link customization not possible sometimes on free plan
  • Tracking link sources is a challenge
March 23, 2022

Helpful For Users!

Shannon Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Makes long, complicated URL's easy to read
  • Lowers the room for error when copying a URL
  • I can create a brochure with a shorter Bitly link that looks easier to use than a long, complicated URL
  • If Bitly could have its own QR code easily created in the same place
  • If Bitly links could be customized without having an account created
  • Simple tracking without having to pay
Score 1 out of 10
Vetted Review
Verified User
  • Easy to shorten links.
  • Easy to customize the back of links.
  • Easy to figure things out, mostly.
  • ZERO CUSTOMER SERVICE. How do I get help from a human that can actually help? the "Chat" has never had someone available. The Sales person I spoke with had zero ability to help with my account. I have wasted so much time just trying to get in contact with someone at bit.ly.
  • Bit.ly does not manage redirects correctly and it seems like the most difficult thing in the world to get an accurate reading on the redirect links created through my account. I feel like I was robbed by bit.ly and no one wants to help or correct the matter.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use platform.
  • Allows you to create as many varied links as needed.
  • Recognizable, trusted source.
  • Does not allow you to see results further back than three months.
  • Does not allow you to edit links once created.
  • No ability to organize links in folders.
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