Robb's Not Especially Positive Review of Blogger
Use Cases and Deployment Scope
I use Blogger to provide SEO support for my online store and for some marketing support. Blogger is very good at creating easy, Google-legal external backlinks within the context of a legitimately informative article. I don't need to try and sneak external backlinks into various blog comments or do anything else that is unethical. Currently, I have over 80 posts focused on my online store. Each article is either about a unique product that my store provides or deals with an issue that is very specific to the products that I sell.
Pros
- As I mentioned earlier, external backlinks.
- Writing small, quick articles that don't require a lot of formatting or visual content.
- Adding up to 200 characters worth of relevent hash tags.
- Adding a relatively long, detailed title for your post.
- Adding a relatively long, detailed description for your posts.
Cons
- Formatting, especially for visual content is abysmal.
- Don't even think about trying to write a long post in Blogger. There is no easy way to structure one.
- Even though it's a Google product, you really have to poke around outside of Blogger to learn how to create an XML file that you can submit to Google Sitemaps.
- Google does not give you an over-abundance of tools for creating a visually attractive blog.
Most Important Features
- It's free and as long as you understand what it does best and its limits, free can be good.
- Ease of using it as a tool that can help reinforce a Google-legal SEO strategy.
- Once you understand how to use Blogger's very limited formatting capabilities it has value for creating quick, concise posts.
Return on Investment
- Positive or negative impact is difficult to quantify because of how I use Blogger.
- Outside of using it for SEO purposes, it has absolutely no value for me at all.
- I would say it's safe to say that it has no direct impact on my business, positive or negative.
Alternatives Considered
WordPress and TypePad (discontinued)
Other Software Used
Canva, WordPress, Adobe PhotoShop, Audacity



