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Blogger

Blogger

Overview

What is Blogger?

Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.

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Recent Reviews

Strong and Free

10 out of 10
March 21, 2022
Incentivized
I use Blogger for a variety of purposes, including curating a local news website. The platform allows me to easily upload news items, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Blogger?

Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Blogger?

Blogger Integrations

Blogger Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.

HubSpot Marketing Hub, LiveJournal, and Tumblr are common alternatives for Blogger.

Reviewers rate Support Rating highest, with a score of 1.

The most common users of Blogger are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(109)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Blogger to provide SEO support for my online store and for some marketing support. Blogger is very good at creating easy, Google-legal external backlinks within the context of a legitimately informative article. I don't need to try and sneak external backlinks into various blog comments or do anything else that is unethical. Currently, I have over 80 posts focused on my online store. Each article is either about a unique product that my store provides or deals with an issue that is very specific to the products that I sell.
  • As I mentioned earlier, external backlinks.
  • Writing small, quick articles that don't require a lot of formatting or visual content.
  • Adding up to 200 characters worth of relevent hash tags.
  • Adding a relatively long, detailed title for your post.
  • Adding a relatively long, detailed description for your posts.
  • Formatting, especially for visual content is abysmal.
  • Don't even think about trying to write a long post in Blogger. There is no easy way to structure one.
  • Even though it's a Google product, you really have to poke around outside of Blogger to learn how to create an XML file that you can submit to Google Sitemaps.
  • Google does not give you an over-abundance of tools for creating a visually attractive blog.
It's well-suited for helping you reinforce SEO for another site. It's OK for creating a real quick blog if you or a client needs something fast that does not demand a great visual design or a lot of visual content. If you want to create a super sharp-looking blog with a lot of visual content, WordPress will outperform Blogger by about 16 zillion to 1. Like, it's not even at all close. I would never use Blogger as my company's website. That would almost automatically consign your site to a very lonely existence.
  • It's free and as long as you understand what it does best and its limits, free can be good.
  • Ease of using it as a tool that can help reinforce a Google-legal SEO strategy.
  • Once you understand how to use Blogger's very limited formatting capabilities it has value for creating quick, concise posts.
  • Positive or negative impact is difficult to quantify because of how I use Blogger.
  • Outside of using it for SEO purposes, it has absolutely no value for me at all.
  • I would say it's safe to say that it has no direct impact on my business, positive or negative.
I started using Blogger instead of TypePad because Blogger was free and like so many other early web products. TypePad could not keep up with changes in how things were evolving and was not worth the money you paid for it. If you need a blog that has any level of real complexity, needs formatting, and a decent amount of visual content WordPress.org type sites/blogs smoke Blogger every time. There is no comparison. You can create complex documents with all kinds of visual content that you could never do in Blogger. WordPress.com blogs are a different story and no longer have any real value for me because of changes to how their formatting is done (I'm not especially tuned into blocks). At this point, I would rather use Blogger because I can knock out a post that is focused on enhancing my main site's SEO a lot faster.
1
Owner and director of marketing. That would be me. I write the copy for the blog, podcast, and videos. I made/make the decisions on the philosophy behind the content and help shape the voice. Whenever possible, we always want to tell a story about what we are providing to the customer.
1
You have to understand basic SEO and very definitely understand metatag titles, descriptions, keyword phrases, and hashtags. You also have to implicitly understand that all of the above has to be 100% relevant to the content in the post. It also helps if you can write well enough to hold someone's interest for about 1200 characters.
  • External backlinks.
  • Quick, concise product explanations.
  • Concise and easy-to-understand explanations of semi-scientific concepts.
  • Using it for external back-linking.
  • Nothing else that I can think of.
  • Unless Google surprises me and dramatically expands the formatting capabilities of the product, I can't see anything else I could use it for.
Because it works well in the very limited capacity I use it. I can knock out a quick SEO-focused post in a matter of minutes. To do this in WordPress.com would take a lot longer, would aggravate the (fill in the blanks) out of me, and would not be as effective as an SEO tool.
Yes
TypePad. I ditched TypePad because they changed how it worked and made it a lot more complicated without creating any added benefits. It became a lot more trouble than it was worth. Also, Blogger was free. After a couple of years, I replaced Blogger with a WordPress.org blog and haven't looked back.
  • Price
Yeah, it was free and TypePad was charging you on a monthly basis. After TypePad rewrote the app it was a total mess so switching to a free blog app was an easy decision.
Considering when this happened and how relatively primitive software was compared to today I don't think I would have changed anything. Even back then, you had certain expectations of the software, and if it let you down too many times you ditched it and moved on. Also, there was not a lot of viable competition so when something better and cheaper showed up you just made the move.
Google doesn't support anything that's free. Anything. Seriously, when was the last time you saw a help number for a free Google app where you could pick up a phone and get a credible voice on the other end. Unless you're actually paying Google for a service you don't exist.
I don't think Google even has premium support for their free apps. Unless you're paying, their support team isn't playing...
No
LOL!!! If it happened it happened in another galaxy, maybe another dimension.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Blogger is being used by the whole organization as our blog host and platform for our company’s blog.
  • Free.
  • Very easy to use.
  • Availability of theme templates.
  • Lack of 3rd party support and plugins.
Blogger would be will suited for someone new to blogging and just getting started. It would be less appropriate for someone looking for full customization of their site, full control and e-commerce.
  • Blogger has always been free to use so it has been a great platform to post relevant news, guides, technical data, etc.
  • Drives more traffic to our website.
Blogger has its niche market because it’s a free, easy-to-use blog platform that’s been around for a long time and owned by Google.
I would say that Google doesn’t spend enough resources on Blogger. There are rarely any updates and it wasn’t until recently that they made the website more mobile-friendly.
Kate Knight | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
When we were just starting out, we used Blogger to build our blog and ultimately begin reaching the audience we wanted. It was easy to use and we could learn it quickly. It was a great way to enter the blogging world and to start to get a grasp on what we are looking for as a business. It is easy to distribute information and even makes things a bit personalized without entering the scarier world of coding.
  • Easy to use!
  • Analytics are built-in with no necessary plugins!
  • Free - Great for a start up blog.
  • Easy to manage, monitor, and delete comments.
  • Customization - There are slight opportunities for customization, but not enough for a larger business once we took off.
  • Doesn't highlight new features, instead makes people hunt for them.
Blogger is great for personal use or for growing companies wanting to start a blog without the coding experience.
  • Free so no return on investment though it has proven to be a great way to start our blog and ultimately gain an audience.
WordPress is a more sophisticated version of Blogger. It utilizes coding and more in-depth features. If you have the skills or the time to learn the skills, WordPress is a great host. But Blogger is great for information distribution and a great introduction to blogging in general.
As stated, it is a great starter program, though it is not intended for larger organizations or highly customized websites.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Blogger is used by the marketing department for purposes of recruitment. Through Blogger, our organization is able to share information and opportunities for both future client counties as well as job seekers. We are able to share what our program is about and tell the world wide web about our success stories, proving the effectiveness of our programs! We are able to reach a vast amount of people, even though Blogger is so easy to use it does not take a long time at all to actually post!
  • Cost - Because Blogger is free we are able to utilize it to its fullest capacity all while paying nothing!
  • User friendly - As I previously stated, we are able to post and reach vast amounts of people in a short amount of time because the interface is so easy and user friendly!
  • This goes along with user-friendly, but it is amazing how you do not need any coding experience to have a professional looking page.
  • Giving the ability to customize pages would be extremely helpful because many people have the idea that all Blogger accounts look the same, which they do look similar.
  • Not intended for large corporations.
Need to share vast amounts of information but don't have the time (or patience) to learn the coding features of other sites? Blogger is perfect. It is easy to use and gets the job done.
  • Due to the free cost, there is not truly a ROI, but it has helped us recruit a couple new employees.
Customer service is slow but efficient. If they sped up their response time, I would have easily rated this a 10.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Blogger is currently being used at my organization in the design, PR, and Marketing departments. Other departments across the organization benefit from the use of Blogger and give ideas and bring stories to the marketing team to share and post, so in a way, we do all have our hands in on it. One of the main issues my company across the U.S. faces is a decline in participation after a certain age. Using Blogger and other social media help to show older girls that volunteering and becoming a Girl Scout is not just for little girls. We show fantastic programs and opportunities as well as results and scholarships the older girls receive to encourage others to join.
  • Blogger gives a structured ready to go platform to display your ideas and writings.
  • Blogger is easy to use for new users and those who aren't as tech-savvy.
  • Blogger has many pre-designed themes.
  • Blogger is free!
  • You can monetize on a free site, unlike their competitors
  • Blogger is not set up as well for all social media platforms.
  • The Google+ social media platform was a flop and because of that, it can be harder to gain traction on Blogger as it was created to pair with Google+.
  • Although the site is completely free the domain requires a purchase if you want to have it not say blogger in your URL.
Blogger is great for small businesses who are active on social media and don't want to have to pay for the best product. However, Blogger might not be best suited for all businesses, especially if you are wanting to sell products on your site or are looking for something more in-depth. Overall, I'd happily recommend Blogger to just about everyone, but especially to small businesses or even bloggers who want to try their hand in that industry.
  • Blogger is free so there is no money invested, but the time invested has proven to also be positive.
  • Blogger has increased our reach for young adults and given us the opportunity to display more pictures and longer paragraphs that other social media sites. The interest we have accumulated since using blogger has been worth the time and effort we put into using it.
  • We have seen that our Blog posts have also attracted parent involvement as well as they are excited to see what ways they can help. It has given us another way to express a need in volunteers.
We went with Blogger because you get the backing and up to date technology of Google since they own Blogger. We also chose Blogger because it is completely free and as a small non-profit that is very important to us. Lastly, it is easier to use than any of the other blog sites out there and lets you write longer posts than standard social media sites allow.
I can say that I have not had to use customer service and support for Blogger in over 2 years. It is truly easy to use a product that does not leave you with a lot of questions. The last customer service experience I had with them was very pleasant.
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