Bloomerang CRM

Score9.1 out of 10

171 Reviews and Ratings

What is Bloomerang CRM?

Bloomerang CRM helps nonprofits to raise more by turning donor data into deeper relationships. With a complete 360º view of every supporter, the solution helps identify top prospects, personalize outreach, and retain more donors.

Engagement and Generosity Scores, real-time dashboards, and mobile access help users to see who’s ready to give and when to reach out—supporting fundraising with confidence. From first-time donors to lifelong champions, every interaction is an opportunity to inspire generosity.

As part of the Bloomerang Giving Platform, Bloomerang CRM connects with fundraising, volunteer, and stewardship tools—creating a single, unified view of donor relationships.

Whether planning a campaign, segmenting a list, or building a year-end appeal, Bloomerang CRM helps nonprofits to raise smarter.

Categories & Use Cases

Media

amounts raised. Bloomerang CRM will keep fundraising success available at a glance.

a donor retention wheel. This creates a visual representation of donor retention rates.

a giving summary. Bloomerang's Giving Summary displays a donor's giving history, supporting data-driven decisions.

Bloomerang's Generosity Score, used to identify the most promising donors.

1 / 6

Social listening
The software can track constituents’ mentions of the organization on social media platforms.
Category average: 4.5
Digital advocacy enablement
Constituents can be given options to take advocacy actions like sharing fundraising links with peers or calling representatives.
Category average: 5.1
Integrations
The software includes or integrates with nonprofit marketing, fundraising, donor prospect, accounting, payment, event management, and/or grant management solutions.
Category average: 6.5

Mobile access
Users can access the CRM via an app from a mobile phone or tablet.
Category average: 7
Online donation options
Online avenues for donation are available, including landing pages, forms, donation buttons, etc.
Category average: 6.9
Wealth screening
The software can access publicly available wealth screening data to provide information on donors’ charitable giving histories.
Category average: 6.1

Verified User

Administrative Assistant (1-10 employees employees)

Use Cases and Deployment Scope

We use this software to keep a database of all our previous alumni and also as a donor database for fundraising. It allows us to store relevant info such as contact info as well as any donation history. We are able to create letters and emails through the software as well.

Pros

Able to customize several fields to meet our needs.
Keeps a large amount of information stored in the constituents account.
Communications such as emails and letter save to the constituents account.

Cons

Creating households seems a bit clunky.
Processing fee structure makes us unable to use their donation card processing requiring us to use a different software.
They seem to change the fee structure around regularly which makes it hard to budget for.

Return on Investment

We're able to better track large gifts and frequent givers.

Usability

Alternatives Considered

GiveSmart

Other Software Used

QuickBooks Online, GiveSmart

Hannah Earnhardt

Director of Development at Omni Montessori School (11-50 employees employees)

Use Cases and Deployment Scope

We use Bloomerang as our primary CRM system for all Development/Fundraising efforts. We tie our major giving campaigns to Bloomerang and take note of all donor interactions using the CRM system. Bloomerang is great at helping us assess the viability of our organizations giving, but providing an inside look at all of our donors.

Pros

Organizing fundraising campaigns.
Compiling donor data.
User-friendly interface.

Cons

Reporting - cleaner pull of information.
More customization for donation forms.
More classification items.

Return on Investment

Year over year analysis for individual donors.
Health analysis of giving for the organization.
Processing fee options could be better.

Alternatives Considered

GiveSmart

Other Software Used

GiveSmart

Simon Welch

Marketing Director in Marketing at Wichita Falls Area Food Bank (11-50 employees employees)

Use Cases and Deployment Scope

Bloomerang is our donor constituent tracking program that keeps us informed on current donor activity. Bloomerang allows us to see what our weak spots are in donor retention, as well as keep track of results from our direct mail campaigns. Every donation that is made is logged in Bloomerang which makes it an important hub with donor information.

Pros

Donor logging
Running Report
integration with other programs

Cons

Some missing report functionality
Can be confusing

Return on Investment

Bloomerang is inexpensive and user-friendly and has paid for itself in spades. Our previous donor information tracker was unwieldy and exacerbated an already difficult system to navigate. With Bloomerang, all of the issues are gone. With every evolution the program becomes more valuable, in fact, we are looking to use it to replace our online donor portal as well.

Alternatives Considered

Network for Good

Other Software Used

Textedly, Network for Good

Michelle Green Arnson View profile

Marketing and Communications Manager in Marketing at Chicago Arts Partnerships in Education (1-10 employees employees)

Pros

Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.

Cons

Mass updates: The top thing that Bloomerang currently lacks is the ability for users to execute their own mass updates. You can currently pay a relatively small fee for this type of work, but I do miss being able to update a huge group of accounts in one fell swoop on my own.
Email layouts: I'd love to see a nicer interface and better WYSIWYG editor for creating emails. The existing set up is fine, but could be so much nicer.
Dashboard: It would be nice to be able to customize the home screen dashboard a bit. I'd like to be able to choose a few different reports to see automatically, and to be able to hide other things that aren't as relevant.

Return on Investment

We moved to Bloomerang because it was offering user friendly support for our specific fundraising model. Our model has successfully increased both the number and amount of individual donations, but I think Bloomerang's ease of use and excellent functionality has allowed us to capitalize on donor opportunities and further expand our reach. It's almost impossible to say what Bloomerang is responsible for vs. our strategy, but they've worked hand in hand and made it much easier for us to take fundraising and donor communications to the next level.

Alternatives Considered

eTapestry and DonorPerfect

Other Software Used

Yoast Wordpress SEO Plugins, WordPress, Buffer

Peter Georgson View profile

Executive Director at WELS Lutherans for Life (1-10 employees employees)

Pros

Bloomerang is web based and so easy to access. Recording interactions with donors is easy and enjoyable.
I send an email newsletter through Bloomerang. It is easy to set up templates and update them. After sending a newsletter it is easy to see detailed tracking info (when launched, deliverability, opened stats, recipient engagement, and links clicked).
Bloomerang's interactive connections is so helpful. There are so many connections to find things one may want to follow. As I mentioned in the email tracking portion you can click any number of links to follow or find detailed information (unsubscribes, bounced, etc.)

Cons

The Bloomerang email portion could use some additional formatting options. I'd like to see the active links be allowed to be a larger font. I'd also encourage them to establish pre-headers. I used them a lot before I started sending my emails through Bloomerang - still the positives of Bloomerang outweigh the previous program I used because it is integrated with all my donor records.

Return on Investment

One of the big pluses to Bloomerang is that it allowed us to reduce the number of sites/interfaces we were using and use ONE platform to manage donor data and interactions. Much of this is due to the partner integrations Bloomerang has, especially with electronic gift processing. For example, we now have our donor database, our mass email client, and our electronic gift entry all accessible through Bloomerang. Be prepared to switch electronic gift processors to take full advantage of Bloomerang. This has helped in controlled/reduced cost, ease of use, and reduced manpower to maintain multiple lists.