Bloomreach Commerce Experience Cloud
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Bloomreach Commerce Experience Cloud
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Popular Features
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- Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Platform & Infrastructure
8.0
80%
Product Details
What is Bloomreach Commerce Experience Cloud?
Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of AI-optimization, to enable revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
Bloomreach Commerce Experience Cloud Features
Platform & Infrastructure Features
- Supported: API
Additional Features
- Supported: Data Enrichment
- Supported: Expandability
- Supported: Multiple Devices
- Supported: Marketing Performance Measurement
- Supported: Predictive Modeling
- Supported: Recommendation Engine
- Supported: Automated Email Responses
- Supported: Building and Personalizing Emails
- Supported: Sending Outbound Emails
- Supported: Manage Email Deliverability
- Supported: Mobile Optimized
- Supported: Landing Pages and Forms
- Supported: Search Tracking and Optimization
- Supported: CRM Lead Integration
- Supported: Automated Alerts and Tasks
- Supported: Online Behavior Tracking
- Supported: Segmentation
- Supported: Marketing Lead Database
- Supported: Budgeting
- Supported: Program Management
- Supported: Social Ads
- Supported: Social Sharing
- Supported: Social Campaigns
- Supported: Social Engagement
- Supported: Basic Reporting
- Supported: Revenue Analytics
- Supported: ROI Analytics
- Supported: Web Analytics
- Supported: Sandbox / Test Environments
- Supported: Customization
- Supported: Workflow Capability
- Supported: User, Role, and Access Management
- Supported: Internationalization
- Supported: Performance and Reliability
- Supported: Data Import & Export Tools
- Supported: Integration APIs
- Supported: Breadth of Partner Applications
- Supported: Omni‑Channel Orchestration
- Supported: Web Optimization Platform
- Supported: Product Recommendations
- Supported: Real-Time Customer Predictions
- Supported: Mobile Push
- Supported: In‑app Messaging
- Supported: Web Push
- Supported: SMS (Text) Marketing
- Supported: Integrations & Webhooks
- Supported: Retargeting
- Supported: Email Marketing
Bloomreach Commerce Experience Cloud Screenshots
Bloomreach Commerce Experience Cloud Videos
Bloomreach Engagement | Transforming customer Experience Into Something Magical
Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — to boost loyalty and revenue in the process.
Bloomreach Engagement | The Platform in Under Three Minutes
Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — boosting loyalty and revenue in the process.
Bloomreach Discovery | Deliver Amazing Search and Merchandising Experiences
Bloomreach Discovery brings a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising so you can deliver the perfect results to your customers.
Bloomreach Commerce Experience Cloud Downloadables
- What is a CDP? Take your business to the next level with a customer data platform
- What is a DXP? A Guide to Digital Experience Platforms (DXPs), and how they can transform your customer experience
- 5 Black Friday E-Commerce Personalization Tips We’ve gathered together expert opinions and top tips for how you can incorporate personalization into your Black Friday 2021 strategy to drive growth, and hit a holiday home run.
- The Definitive Guide to E-Commerce Personalization Bloomreach takes a look at how you can use personalization to unlock commerce growth and how having a connected commerce-driving team is directly correlated with providing a connected commerce experience to customers.
- Key E-Commerce Strategies for 2022 Your guide to Personalization, Cookieless Marketing, and Zero-Party Data
Bloomreach Commerce Experience Cloud Integrations
- Adform FLOW
- Amazon Redshift
- Amazon S3 (Simple Storage Service)
- Amazon S3 Glacier
- Amazon Simple Notification Service (SNS)
- AWS Lambda
- Bazaarvoice
- ChannelAdvisor
- commercetools
- DocuSign
- Dropbox
- Exact Online
- Google Ads
- Google Analytics
- Google BigQuery
- Google Cloud Storage
- Lightspeed eCom
- Lightspeed Retail
- Mailchimp
- Mailgun, from Pathwire
- Mailchimp Transactional Email (Mandrill)
- Microsoft Dynamics 365
- Microsoft SQL Server
- MySQL
- Pipedrive
- PostgreSQL
- Salesforce CPQ
- SAP Business ByDesign
- RWS Language Cloud
- Sendinblue
- Shopify
- Shopify Plus
- Zapier
- Zoho Subscriptions
- Salesforce Commerce Cloud
- BigCommerce
- MongoDB
- Mailjet, from Pathwire
- Twilio Segment
- Freshdesk
- Trello
- Slack
- Shopware
- ALLMYSMS
- Amazon MWS
- AMQP
- CM Telecoms SMS
- DUN & BRADSTREET
- EBAY
- EDIFACT
- EMAILLABS
- Facebook Ads
- FACEBOOK LEAD ADS
- FACEBOOK MESSENGER
- Google Double Click
- Google PUB/SUB
- Google Spreadsheet
- Google translate
- JDE ORCHESTRATOR
- LIONBRIDGE
- Magento
- MICROSOFT AZURE SQL
- MICROSOFT DYNAMICS 365
- MICROSOFT DYNAMICS AX
- MICROSOFT DYNAMICS NAV
- MICROSOFT ONEDRIVE
- NETSUITE
- OPENAPI
- OUTLOOK
- QUICKBOOKS
- ORACLE RESPONSYS
- SALESFORCE
- SALESPHERE
- SAP R3/ECC
- SENDSAY
- SFTP
- SINCH SMS
- SMARTYSTREETS
- SOAP
- SUGARCRM
- WEBHOOKS
- CSV
- JDBC
- LDAP
- ODATA
- REST API CLIENT
- XML
- ZIP/UNZIP
- FACEBOOK CONVERSIONS API
- UNIONE
- AMAZON ALEXA
Bloomreach Commerce Experience Cloud Competitors
- Adobe Marketing Cloud
- Emarsys
- Twilio Segment
- Optimove
- Dynamic Yield
- Acoustic Campaign
- Bronto Marketing Platform (discontinued)
- mParticle
- Blueshift
- Salesforce Marketing Cloud Interaction Studio
- Insider Growth Management Platform (GMP)
- Magnolia
- Acquia Digital Experience Platform
- Klaviyo
- Braze
- Treasure Data
- Listrak
- Optimizely Data Platform
- Adobe Experience Platform
- Microsoft Dynamics 365
- Kentico Xperience
- Sitecore Experience Platform
- Salesforce Marketing Cloud
- Oracle Marketing Cloud
Bloomreach Commerce Experience Cloud Customer Size Distribution
Consumers | 2% |
---|---|
Small Businesses (1-50 employees) | 30% |
Mid-Size Companies (51-500 employees) | 45% |
Enterprises (more than 500 employees) | 23% |
Bloomreach Commerce Experience Cloud Technical Details
Deployment Types | On-premise, SaaS |
---|---|
Operating Systems | Windows, Linux, Mac |
Mobile Application | No |
Supported Countries | US, UK, EMEA, DACH, CIS, CEE |
Supported Languages | English, German, Russian, Dutch, Slovak |
Frequently Asked Questions
Adobe Marketing Cloud, Emarsys, and Twilio Segment are common alternatives for Bloomreach Commerce Experience Cloud.
Reviewers rate API highest, with a score of 7.3.
The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
Comparisons
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Reviews and Ratings
(121)
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August 05, 2022
Long Term User Across Multiple Clients
Omni-channel marketing automation.
- Campaign planning
- Data management and reporting
- Omni-channel messaging
- Direct integration with client's back-end data sources
August 04, 2022
If you have the money, this is the product for you.
I recommend it to anyone looking for a professional tool at the best level available. Thanks to Bloomreach, we can reach hundreds of thousands of customers a day with one click. Today, we can no longer imagine serving customers in 27 countries without this tool. I highly recommend it to larger companies.
- Segmentation
- Scenario creation.
- Support
- Better stability.
July 15, 2022
Campaign and Data Operations Executive
We use Bloomreach Commerce Experience Cloud for a number of business functions. Specifically to my team, we run our digital marketing campaigns, store and segment our data and then report back on the engagement and performance of these digital campaigns to analyze how the use of the Bloomreach platform is helping us acheive our business goals.
- Quick & easy to segment data using the Segmentations function
- Really intuitive for editing and publishing email campaigns using Scenarios
- Easy to store different campaigns in different initiatives, grouped together using tags
- We recently had an issue with the loading speeds of the platform, this was a big problem
- the reports tab is poorly laid out and difficult for new starters to know how to use
- Dashboards lack good functionality to present data visually with different graphs, tables etc
July 11, 2022
Good Fit for Our CMS Needs
We use Bloomreach [Experience] as our global CMS system and with the help of Bloomreach [Experience] we set up our global websites.
- Good structure for international content
- Inclusion of videos and other assets is quite handy
- Automated translation process connectivity is good
- Navigation structure is a bit complicated especially when you are new in this software
We use Bloomreach to send personalised emails. Bloomreach helps us effortlessly manage a big database of customers, store their preferences, analyse their behaviour and use it to communicate with them according to their needs.
- Email personalisation
- Incredibly fast analytics
- Powerful marketing automation tools
- Could work better with Safari in my opinion.
June 01, 2022
Reach more customers!
NMG uses Bloomreach integrations to help with the product discoverability of our website. We utilize search and browse tools in the dashboard to ensure relevancy and impact the ranking of our products to best meet the customer intent and business strategy.
- Query Relaxation
- Predictive Search
- Ranking Rules, redirects and synonyms
- Regular Integration Assessments for clients highlight what is working and what is not and any new recs
June 01, 2022
An intuitive platform that works wonders.
We use Bloomreach as a means to analyze customer data and optimize our segmentation and targeted strategies. We also use it to generate reports and monitor our loyalty program performance. As for communication, we mainly use it to automate and personalize our email campaigns and push notifications. It is a very complete product, however, we do find it to be a bit limiting at times, like in the case of in-app messages. We also find that the Bloomreach support team lacks the tools to help us out set up what we want in that regard, for example in the case of issues related to our mobile app, stating that no testing can be done on our app since it is available for Canada only. Finally, it would be great if the email editor provided possibilities to control approximately how our emails will look under dark mode.
- Data analysis and management
- Campaigns automation
- Communication personnalisation
- Support for local mobile apps related issues (notifications and in-app messages)
- design for Dark mode
Mainly for newsletters, transactional emails, and automail. We are aiming to use it for better experiments in the future when you have fixed the SPA problem. Now it is a bit hard to work without having the flickering effect that we see now. We are also going to use more pop-up banners (Weblayers) and other things. We are using the reports and dashboards a lot today.
- Reports
- Weblayers
- SPA-page functionality
- SMS functions
- App functions
June 01, 2022
New Technology new techniques
We are implementing Bloomreach to Amway Clients in Taiwan and India. The scope of the use case is to ensure customers follow products they bought in past. We are facing a problem with communicating to their direct uplink or above-linked customer. Is there a way to send an SMS/EMAIL to a customer who has references from another customer like MLM tree?
- Segmentation creation
- Scenario creation and testing
- Aggregate usage in Personalization
- Using Event attributes in the Jinja
- More Jinja use case references
- Scenario based on Customer reference attributes
May 06, 2022
Good experience
To retain one-time purchase customers and nurture loyal customers.
- User interface is very easy
- Training course is effective
- Chat support is very speedy and useful
- Customization e.g. SQL
- If we could confirm who to send an email to at each step in the journey that would be great We need to confirm if the condition works right.
In our business we use Bloomreach for email marketing but also, and for my purposes, I use their Experiments and Web layer features to test various hypotheses we have about the user's conversions on our website. These range from simple Web element a/b testing to more complex tests like product recommendations and conditional Web layers. These tests save us time by allowing us to test on-the-fly without having to engage our in-house development. Additionally, the ability to assess and evaluate these tests allows us to validate the item tests and see what the likely uplift would be if we implemented them directly on our website.
- Simple a/b testing
- Email scenarios
- Recommendation feature
- Developing mobile experiments is quite complicated on the platform currently. Lots of time is wasted jumping from desktop to mobile.
- The system in general could be more user-friendly. A regular user needs to learn quite a lot in order to get the most out of the system.
- Better Single Page Application compatibility
April 22, 2022
Easy to use while complex
Bloomreach Commerce Experience Cloud in our company is used for - personalized emailing, specific scenarios and newsletters - personalized web promotions - reporting - surveys by mail and on web page - GDPR consent management
- sophisticated scenarios with a lot of conditions
- use of customer segmentations
- integration of SQL
April 14, 2022
Very Satisfied with Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud is our customer data platform used for various use cases (i.e. share a coupon, welcome messages, etc...) across our international company. We are also considering this platform for AB tests.
- Scenario configuration
- Training on their tools
- Connectivity to other applications
- their exams were not user friendly
March 30, 2022
Experience with Bloomreach Commerce Experience Cloud
We use the Bloomreach Exponea tool to communicate with our readers and subscribers via Weblayers and emails. Exponea is a very important tool for converting readers to subscribers for us.
- Weblayers
- Scenarious
- Analytics Reports
- Surveys
- Reports limitations
- Consents
We use Bloomreach Commerce Experience Cloud as a CMS for a commerce website. The business wants its current commence platform to be faster and more performant. We use Bloomreach Commerce Experience Cloud to construct a page for product Range, Category, and Search results page.
- Having customization on components.
- Content Management handles well.
- Having an API to use for automation scripts.
- Bloomreach Commerce Experience Cloud experiences manager glitches where it renders itself within its own frame (similar to inception).
- Having built-in functionality for document content, document type, & component migration to other channels/environments would add to an easier experience.
March 29, 2022
Easy to use campaign management
We use it as a campaign management system. Step by step we migrate our campaigns to this new system starting with consumer segments (postpaid and prepaid). The goal is to cover the full campaign activity: finding the target group, parameterizing the campaign, choosing the right channel and tools, including AB test or any other testing method, initiating the campaign, then tracking the info about it in real-time. After that, analyze the results, build up a dashboard the monitor the effect, modify the campaign if it is necessary, and present it to management. Also, we would like to use this product as a segmenting tool, to find new possibilities, target groups.
- easy to use user interface
- dashboard can be built up by any report, metric, measure
- AB testing is very simple
- base segmentation is only a few clicks
- campaign tracking is practical with the unique ID from the URL
- creation of some metric is complicated
- folder structure sometimes confusing
- charts are not really customizable
March 29, 2022
Love at first sight
I prepare campaigns (email templates, scenarios, push notifications), analyze the data (via reports, segmentation (customer and event segmentations), funnels, in which I also use metrics, aggregates, running aggregates, expressions ...).
- user friendly interface
- many helpful features
- statement logic (AND, OR, negations, brackets) - these little things make a huge difference
- sometimes I have 2 "panels" with attributes, but only one of them is working. However, this seems to be a problem on my side as none of the colleagues have this issue. Still have not figured it out what might cause this problem.
March 28, 2022
Great product, Support is almost there
We are using Bloomreach as our main search tool, where we rely on machine learning to improve the quality of our search results and to propose the right filters to the users, based on the usage of these filters. We are currently exploring further how we can improve our cross-sell and upsell with Bloomreach, so far, the results are looking promising. Due to an outdated non-standard legacy webshop platform, we've struggled a bit to feed the Pixel accurately, but as we're now live, we already see drastic improvement.
- Product suggestions
- Search
- filtering
- Pixel implementation needs more hands-on support
- Ranking diagnostics should be even more transparant
- Global synonym dictionnary is not really applicable for very technical B2B markets
March 28, 2022
Bloomreach review
We have successfully implemented this product in the whole company, making campaign management easier and user-friendlier. The vendor selection process went smoothly. After contracting good service was provided from them. The training materials were great and thorough. Our campaign management system was out of date and could not handle contextual needs, while this offered a great built-in solution for that. After implementation we have transferred our campaigns to this system step by step, creating more phases, but it was managed without any problems. I can only recommend this product and the team behind it, everything went super smoothly.
- contextual campaigning
- easy implementation
- great trainings
- a bit more documentation needed
- trainings for more business roles
- import/export options
We use Bloomreach Commerce Experience Cloud to help customers find products on our eCommerce website. Search results browse our product descriptions and return relevant items for our customers to buy. Plain English searches are very beneficial because not all of our customers are familiar with our part numbers.
- synonym relationships
- "customers also bought" suggestions
- "boosting" product on various search terms
- Added merchandising opportunities for related items
- If rules could be set on the user level and not globally
- We have custom pricing for our customers, its tough because Bloomreach likes to have 1 price per SKU and we don't have that in our business
- With all the options in the Admin Center, I get lost sometimes. Maybe sort out a way to group tools so its less intimidating
March 28, 2022
First experience with bloomreach
We're using Bloomreach Commerce Experience Cloud to build reusable components. It to make sure that the user can build pages easier. We are using search and all out of the box solutions that we can use, like boosting, redirecting, and blocking of certain words on search.
- Reusable components
- Documentation
- Boosting of products
- Redirecting
- Bloomreach experience manager is buggy
- Better documentation with more example
We are using Bloomreach Content Experience (brX) and Bloomreach Search & Merchandising (brSM) services to build the storefront of another company. The product addresses problems of content management, building content-driven pages, and also building pages such as the Search Results Page (SRP) where brSM is especially useful.
- Providing a robust API for Search & Merchandising
- The user experience or developer experience in dealing with the Experience Manager could be a little bit better. The app is slow or non-responsive at times.
- The Experience Manager UI including the Content tab could be a bit more intuitive
March 24, 2022
Bloomreach Commerce Experience Cloud ROCKS!
Thanks to Bloomreach we know how to automate a lot of things in our company that took too much time before. During the main COVID season, Bloomreach saved us time and money by contacting our customers regarding their purchases or behavior. Also, Bloomreach helped us with marketing investments. Specific reporting, that cannot be made in other analytics, helped us with analyzing specific problems that bothered us.
- Reporting
- AI - Recommendation engines
- E-mail Marketing
- Creating scenarios based on behaviour
- CRM with very good scope on customers
- UI/UX
March 03, 2022
Great tool if you know what you're doing
We use Bloomreach (Exponea) as a CDP and marketing automation tool. Exponea is plugged into our front end as well as integrated with our data warehouse for full, rich information about our customers. The marketing team then sets up automated email and push notification campaigns that address specific customer journey goals.
- Email marketing automation
- User behavior tracking
- Integration with other platforms and services
- Better integration with cloud other than GCP
- More frequent synchronization with GCP and S3 buckets
- More robust tracking with cookies
March 03, 2022
Bloomreach
I am using Bloomreach Commerce Experience Cloud to create Marketing emails and campaigns. It's a great platform to deal with complex logic with HTML structure, as well it provides a visual builder to create email which make life easier who are not good at HTML. Bloomreach's online support is worth to mention here as they are very prompt to reply and algin to the solutions.
- Creating Email Templates with visual builder.
- Previewing the email and the feature of testing all the previews on different devices and apps.
- Online support is awesome!
- In catalog items, list search functionality has some glitches, so many times it won't work correctly.
- HTML Editor can be more coder friendly.