Bloomreach Commerce Experience Cloud

marketing automation scenarios which are triggered by web behavior based on SDK implementation.

It is very straightforward, however, when we need to set complicated conditions it was hard to build by ourselves. We needed support from the Bloomreach engineer. Also, we have to learn Jinja to create personalized content. This is painful for marketers who are not regular users of the tool.

Bloomreach support has professional skills and knowledge. Never gave up and supported us in the right direction till the end. Also even tiny questions, they looked very polite to answer.

Bloomreach is suited well for basic a/b testing. We created simple Web items (HTML/CSS) and added these to popular pages on our website which have resulted in good engagement from our users. Whereas the more complex tests - where adjustments of functional elements were required - the Bloomreach platform did not work in these cases. We've had some SPA compatibility issues too which slowed down our planned testing however Bloomreach has supported us very well with our needs and used our case to better develop their platform.

Bloomreach's platform has a great set of services that we rely on for testing our proposed new Web features before adding these to our site. The platform itself is a little too complex in my view. Most Bloomreach users are likely busy so having to learn a complicated platform requires a lot more time and support.

The support is very good if on occasion slow they still endeavor to solve all queries and issues raised.

best suited for scenarios with emails, push, sms acted together

very easy for all the usual cases
sometimes complicated when reporting particular metrics

easy to reach suppport

Bloomreach Commerce Experience Cloud is a great tool for implementing business use cases. The engagement with the project manager, customer engagement and account manager has been helpful throughout our implementation.

Bloomreach Commerce Experience Cloud has a good training program with, a user-friendly UI. I've seen successful product launches of several use cases.

Bloomreach Commerce Experience Cloud has very responsive account and customer success managers.

Conversion of readers to subscribers via Weblayers and communication with new subscribers through emailing scenarios.

Many tools of Bloomreach Exponea are very well designed. For example, Weblayers, emailing scenarios, and reports. Unfortunately, there are still tools that require development, mostly surveys, and experiments. A very big problem is also the limitation of Reports to 10,000 rows.

Bloomreach Exponea's technical support is at a high level, but the price is also high. The quality of Live Chat support is unbalanced. Sometimes good, sometimes not.

If you want to have a project that has a CMS with heavy customization Bloomreach Commerce Experience Cloud would be great. However, if your needs for CMS are far simpler, like a simple blog site, then Bloomreach Commerce Experience Cloud can handle it but would not be suitable for it.

My overall experience with Bloomreach Experience Cloud was good.

Overall experience was good, things were very well documented.

The best scenario in my opinion is where you have a specific idea about your target group, campaign, and channel. In that case, the platform is really simple, you just have to click some buttons, and put together the campaign scenario and the software will do the rest. Also with some more added time, you can track this campaign result as well. On the other hand, if you need to filter the base by a lot of attributes and metrics and these metrics have to be calculated within the software, it will be a slow and complicated process, or at least at the first 1-10 occasions.

As I wrote before, the platform is easy to understand, you do not have to be familiar with any analysis or IT-related software (you do not have to understand SQL or JAVA, or any other programming language). You only have to click the right buttons. On the other hand, this can be a negative thing, because this can slow down a process, that would be faster by using a programming language.

We got the chance to take part in two pieces of training where we could learn a lot about the product, and the staff was really helpful during both occasions. And since then it is easy to get some answers if we had any problems or need troubleshooting with any parts of the software. I would also highlight the detailed documentation which is really useful.

WELL SUITED:
- if your company makes high revenue and you want to go to the next level
- if you want to see real-time data with less effort (compared to other alternatives)

LESS APPROPRIATE:
- in small businesses

it is versatile and I can do so many things (not only data analyses but also design of campaigns, weblayers ...)

I've just had only one chat with the support - they provided a solution that was really helpful.

Search and filtering is great. We also noticed the speed of the system is great when we ping the API directly. A global synonym database is less suited for technical B2B markets, as it is based on lots of B2C products, such as shoes, clothing, furniture, decor

Overall a good experience, but some of the features in the backend could use a review of the UX. For example on sites that will use multilanguage, there are often multiple places on the same page where you need to set the language parameter.

Our experience with technical support has been great. Business support could be improved though. There are missed opportunities in helping the Bloomreach customer move forward on taking the next step of the implementation. Answering questions is always correct, but we would be happy to have a more proactive approach.

Content that delivers a headless CMS experience, and engagement, which provides us with top CDP and marketing automation tools that are extremely effective in fostering genuine personalization and digital commerce growth, are two of my favorite modules. The learning curve can be steep and needs to be kept up, but with great flexibility comes great complexity (sometimes underwater, but sometimes in implementation)

The opportunity to leverage our current product features data to enrich other features and functional capabilities that are offered by Bloomreach. Having business services help guide tuning and optimizing our site search. Gives us much more insight and personalization across our site than we have ever had before, and the analytics allows us to harness this information across other marketing aspects.

The documentation. It's poorly written, assumes too much prior knowledge, and doesn't have enough step-step examples. The CMS is not responsive, it will not scale well when the browser window is resized. Lack of user feedback when a CMS error occurs. The learning curve can be steep and needs to be kept up, but with great flexibility comes great complexity (sometimes underwater, but sometimes in implementation)

I like the synonym tool. We browse our "no results" search queries and match them up with our items via synonyms to return results in the future. Actually, the "no results" report is very helpful as it quickly lets us identify our gaps.
An issue we run into is regionally supplied products. For example, we sell chairs nationwide, but we get these chairs from local suppliers. With that, the SKU is different from Florida vs California. This is tough for Bloomreach because rules are global. Whereas we would benefit from having regional synonym rules.

There are many many options to customize and manage our profile. I've found all the options intimidating at times because there's so much to click on.

I've attended multiple virtual training sessions with Bloomreach support and I was very impressed. Short of taking two months to learn our business, the Support operator was able to give valuable and relevant information during the training. The broader topics he focused on gave us the tools and stable foundation to properly use the Bloomreach tool and all of the options within it. Doing live-scenarios with our actual searches was the most beneficial to me.

Bloomreach Commerce Experience Cloud gets the job done. This is my first time using Bloomreach Commerce Experience Cloud and I enjoyed it. I will definitely recommend it.

My experience is great with bloomreach, overall they are a great product but I know it needs to be improved more since it seems to be heavy, buggy.

This is my first time using bloomreach so I'm really excited about the other products.

Bloomreach Search & Merchandising is good for when you want to build a commerce storefront, while Bloomreach Content is well-suited for content-driven websites like a blog.

It can be hard to use or develop with, especially for first-time users of any CMS or SaaS. The documentation can at times be lacking or confusing, but with enough time and experience, I think it'll be okay.

Bloomreach is very accommodating and responsive when it comes to inquiries about difficulties we encounter as developers.

The abandoned funnel has truly new meaning with Bloomreach. We have set so many triggers so we are approaching more customers now. Also, Digest e-mailing - this is spectacular. When we know some customer and he is active on the website and without purchase, we will send him a recommendation for his purchase. It has incredible results.

Usability is great. Of course, they are a few UI/HCI/UX things that can be better, but we already wrote that to our fantastic support. Every new release of the app has something new that helps us with orientation in this awesome program. But it doesn't have so much impact on the whole usage.

The support team? True professionals. They are helping us with our hot topics/hot troubles or with non-documented things we just made up. Big applause for their patience and their knowledge. They helped us with so many things that I can't even count. Thanks to everyone from the Bloomreach support team, you deserve a medal.

Using Bloomreach Experience as a corporate CMS system is a good fit. I think it is more suitable for bigger corporations than for very small companies due to licensing, etc.

Well suited - you need a marketing automation tool and have a dedicated team to maintain data integrations and front-end tracking. Less well suited - for end-to-end CDP that can be maintained without the support of tech teams. In general, the initial setup takes some time and definitely needs to involve the IT/data teams.

Good UI, intuitive Good integrations with other platforms and services Well written documentation

We get support but it's been pretty slow. We were facing some issues with iOS app integration and it's taken us way to long to get a meeting between our iOS lead and Bloomreach support to understand how to make it work. Otherwise pretty good.

In my current project, it suits perfectly and fulfills our requirements. Whether it comes to creating an email or dealing with data like customer attributes or catalog items, or creating events or definitions. It allows import data which helps to pace the development effort.

Overall usability experience I will give 9/10 because its editor can be improved for coders.

They are awesome!

Not ideal for surveys for reasons already explained (Survey image upload requires javascript and has no skip logic or generic link creation option) Ideal for sending email, push, and SMS comms, plus making small changes to a website and creating reports to review performance

It's great, but it's a complex tool - requires regular use to remember everything that is taught in the training sessions.

Support staff sometimes have contradictory responses to the same problem and on some occasions, it can take a while to get a response back. Some are clearly more knowledgeable than others

It is a great tool for every company which wants to collect a large amount of data, store it, analyze it and create content and campaigns based on those data. It is a versatile tool that gives you insight into every aspect of your business. It also covers many marketing channels, such as e-mail campaigns, automated scenarios with e-mails, text messages, and push notifications as well as integration with Facebook and Google ads manager.

It also offers many options on how to work with your website content to offer the best user experience and great conversion rates.

However, if you are looking for an entry point into marketing automation or want to focus more on content rather than working with data, there are simpler and cheaper tools to get you started. But if you are looking for an upgrade from such tools, Bloomreach Commerce Experience Cloud is really worth considering.

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

People in customer support are always helpful and can offer solutions almost always promptly. Although there are always some cases where your problem is more complicated, or it is a general issue concerning more clients. It is also great to see that the suggestions we communicate with support are actually forwarded to product development and, in many cases, launched as features and fixes.

Really easy to understand with steep learning curve. Reliable solution.

Very steep learning curve.

Fast response and willingness to find solution. Support seems inexperienced sometimes.

Well suited: realtime triggering of campaigns/integration processes etc.

less appropriate: filtering/segmenting on infos that are not directly in an e.g. purchase Event (lookup product data feed by id not possible)

very user friendly

In app support very nice!

If you have a lot of content and need a lot of flexibility integrating with other systems it's great. If this is less it might be more complicated than needed.

Though the product needs it's tips and tricks to work with, the platform it works on is nice and uncomplicated, making release of new versions, managing and monitoring it a lot easier that the former on premise version.

Easy and quick to respond, once support alignment is clear

Bloomreach Engagement is an incredibly powerful and versatile tool for reporting, analysis, and marketing. However, because it's so versatile, it can be overwhelming when first setting it up - practically everything is set up in a custom way from scratch, with little in the way of out-of-the-box solutions. This is great for versatility and customising it to get exactly what you want, but it takes a dedicated focus to do it well.

Once you're used to how Bloomreach Engagement works, it's incredible - it can do pretty much anything you need it to, within CRM and reporting. However, it takes a lot of study to understand how to use it.

Great dedicated support team with weekly catch-ups and quarterly reviews, plus the live chat function is very responsive and helpful.

Targeted campaigns that require extensive segmentation of customers.

It has been easy to transition to the Bloomreach Engagement platform with minimal training.

Not had to use it yet

Bloomreach Engagement [is] well suited for segmenting customers based on online behavior combined with purchase history, then communicating to those groups with a specific personalized message. Bloomreach Engagement is not suited for sessions-based web analytics (like Google Analytics).

[The] undo [feature] is missing.

Bloomreach Engagement's [support is] good [with] timely communication [via] chat.