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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering…

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Recent Reviews

Fantastic platform!

10 out of 10
September 29, 2023
Incentivized
We use Bloomreach Commerce Experience Cloud for a variety of aspects, from email and SMS marketing to analysis and profiling customers, …
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Great experience

9 out of 10
July 17, 2023
Incentivized
It is used for reporting and analysis across teams and departments. Whilst also being used for building, executing and analysing campaigns …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (26)
    8.6
    86%
  • A/B testing (26)
    8.4
    84%
  • Dashboards (27)
    8.3
    83%
  • API (55)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Bloomreach Commerce Experience Cloud?

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Welcome to your Tour of Bloomreach Discovery!

visit.bloomreach.com

Welcome to your Tour of Bloomreach Engagement!

visit.bloomreach.com
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of AI-optimization, to enable revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: Data Enrichment
  • Supported: Expandability
  • Supported: Multiple Devices
  • Supported: Marketing Performance Measurement
  • Supported: Predictive Modeling
  • Supported: Recommendation Engine
  • Supported: Automated Email Responses
  • Supported: Building and Personalizing Emails
  • Supported: Sending Outbound Emails
  • Supported: Manage Email Deliverability
  • Supported: Mobile Optimized
  • Supported: Landing Pages and Forms
  • Supported: Search Tracking and Optimization
  • Supported: CRM Lead Integration
  • Supported: Automated Alerts and Tasks
  • Supported: Online Behavior Tracking
  • Supported: Segmentation
  • Supported: Marketing Lead Database
  • Supported: Budgeting
  • Supported: Program Management
  • Supported: Social Ads
  • Supported: Social Sharing
  • Supported: Social Campaigns
  • Supported: Social Engagement
  • Supported: Basic Reporting
  • Supported: Revenue Analytics
  • Supported: ROI Analytics
  • Supported: Web Analytics
  • Supported: Sandbox / Test Environments
  • Supported: Customization
  • Supported: Workflow Capability
  • Supported: User, Role, and Access Management
  • Supported: Internationalization
  • Supported: Performance and Reliability
  • Supported: Data Import & Export Tools
  • Supported: Integration APIs
  • Supported: Breadth of Partner Applications
  • Supported: Omni‑Channel Orchestration
  • Supported: Web Optimization Platform
  • Supported: Product Recommendations
  • Supported: Real-Time Customer Predictions
  • Supported: Mobile Push
  • Supported: In‑app Messaging
  • Supported: Web Push
  • Supported: SMS (Text) Marketing
  • Supported: Integrations & Webhooks
  • Supported: Retargeting
  • Supported: Email Marketing

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour historyScreenshot of Single Customer View detailScreenshot of Bloomreach Engagement dashboardScreenshot of Asset managerScreenshot of Experience managerScreenshot of Experience manager - banner

Bloomreach Commerce Experience Cloud Videos

Bloomreach Engagement | Transforming customer Experience Into Something Magical Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — to boost loyalty and revenue in the process.
Bloomreach Engagement | The Platform in Under Three Minutes Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — boosting loyalty and revenue in the process.
Bloomreach Discovery | Deliver Amazing Search and Merchandising Experiences Bloomreach Discovery brings site search, SEO, recommendations, and product merchandising to help users deliver the perfect results to customers.
See Fast ROI With Better Product Search From Bloomreach

Bloomreach Commerce Experience Cloud Integrations

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Twilio Segment are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing and Triggered drip sequences highest, with a score of 8.8.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(216)

Attribute Ratings

Reviews

(1-25 of 120)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach [Experience] as our global CMS system and with the help of Bloomreach [Experience] we set up our global websites.
  • Good structure for international content
  • Inclusion of videos and other assets is quite handy
  • Automated translation process connectivity is good
  • Navigation structure is a bit complicated especially when you are new in this software
Using Bloomreach Experience as a corporate CMS system is a good fit. I think it is more suitable for bigger corporations than for very small companies due to licensing, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach to create personalized marketing campaigns.
  • marketing automation
  • data management
  • analytics
  • Improvements in reporting functionalities (it would be nice if there were option for adjusting the column width, as well as wrap option to header text)
  • Building email messages in the journeys could be more customer friendly
Omnichannel Marketing Automation scenarios
October 12, 2023

Dreams of Data Teams

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We decided to use Bloomreach as our customer data platform, The one true single customer view as prior to this customer data was across a lot of different platforms and the company had multiple CRM systems to communicate with the clients. This meant feeding data in from around 10-15 different sources and systems.
  • One true version of single customer view
  • Data Protection Compliance Globally
  • Easy to setup platform
  • Automated CRM Journeys
  • Dashboards are a bit basic and would be good if it integrated a BI product into it
Bloomreach is a great way to create a single view of the customer, it has a lot of flexibility around how you can integrate it into different systems. Really useful to ensure you have a segmented view of your clients and automate CRM journeys based on aggregations/ segmentations.
September 29, 2023

Fantastic platform!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach Commerce Experience Cloud for a variety of aspects, from email and SMS marketing to analysis and profiling customers, allowing us to grow retention levels and reduce churn. Bloomreach Commerce Experience Cloud is extremely flexible and allows us to build our own reports, and dashboards allowing us to fully analyse BI & MI and the customer journey.
  • It is completely customisable - any report, dashboard of metric you want to build can be built within the platform. Any automation use case you want to build can be built using coding.
  • Bloomreach Commerce Experience Cloud is super user friendly, so you can upskill yourself to learn the ins and outs of the platform without relying on dev teams
  • All data collected on your website sent to Bloomreach Commerce Experience Cloud is actionable, whether by using coding or through using reports to do analysis.
  • All of the technical improvement requests that we have raised with Bloomreach have been actioned, they are very good at actioning on recommendations from customers.
I think Bloomreach Commerce Experience Cloud is really strong on the journey from analysis to action, through automation marketing, any data point can be used for personalisation. However, if you are only just starting with CRM and don't have much team resource I would say Bloomreach Commerce Experience Cloud is not the most appropriate platform. In my opinion, Bloomreach Commerce Experience Cloud's best characteristic is it's flexibility and the fact that the power is in your hands, however that takes time & resouce - you will have to invest time and resource to get the full value out of the platform.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizing search results. Creating synonyms, creating redirects. Using boost and bury rules to spotlight medline manufactured product.
  • Easy dashboards to use
  • Creating rules is very intuitive.
  • Customer support tickets are resolved pretty quickly.
  • Self-service functions like pulling reporting for ourselves instead of opening a ticket.
  • Auto suggest could be improved.
  • Customer struggle with specific SKU search ability. Especially if the number has dashes in it.
In the B2B space, Bloomreach Commerce Experience Cloud is a very powerful tool to utilize and provides a better customer experience on our site. I think it takes out a lot of the manual work that we had to do with other systems from a merchandising perspective. I would say a less appropriate need for Bloomreach Commerce Experience Cloud would be if a product catalog rarely changed or customers. Simply use the website to reorder the same thing over and over and not needing to be educated on new product.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach to manage events, segmentation, automated flows, manage customer data, weblayers and email marketing.
Bloomreach allows us to understand our database and adjust every single aspect of the customer journey.
  • Email template visual editor
  • Segmentation capabilities
  • Real-time triggers
  • Priority queue - would be good to prioritize certain emails over other in pre defined categories. We have frequency but this would have a deeper control.
Exceptional customer 360 view. Real-time individual communication with customers.
Calendar view could be improved for business models that rely a lot on email marketing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach as an easily adaptable and accessible Customer Data Platform filling the role of both email-, reporting-, analysis- and personalizationtool. We needed an accessible product able to elevate the use of our existing datasolutions to a up-to date level and to enable future omnichannel communications at a new level. This is to be done in both code-free and code-possible environments.
  • Ease of use
  • Ease of implementation
  • Data management
  • Barebones email editor
  • Large imports can be slow
If you need an accessible automation/personalization platform with high ease of use and implementation, Bloomreach will suit you well. If you need a highly customizable system/data facility, I would hesitate.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Bloomreach to manage the CRM of Sonora. Bloomreach helps me create intuitive scenarios that launch automated communications to the end user of the platform all with the objective of generating seamless captivation and retention of the users. Once the scenarios are designed and launched, they work non-stop. Bloomreach also allows me to create AB testing scenarios in order to see whether certain communication formats work better than others. That being said, Bloomreach offers data analytics that has helped me make these decisions.
  • Intuitive user experience.
  • Good data analytics that helps decision making.
  • Good price for value.
  • Some features like the definition of certain elements in the data analytics require some understanding of coding.
  • Does not allow two users to work simultaneously on the same scenario.
As a manager at an entertainment platform, Sonora helps us maintain a consistent communication flow with our end user. It allows this communication to be automated which helps our team focus on what's important - making sure the creatives of the communications are well suited for their objective and ideating new scenarios for communication.
July 17, 2023

Great experience

Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is used for reporting and analysis across teams and departments. Whilst also being used for building, executing and analysing campaigns sent out, both email and SMS. We use this for A/B testing as well and this really benefits our company. It is useful to have all this in one space.
  • Organisation of data
  • Customer segmentation
  • AI tools for campaigns
  • Fully customisable Surveys for customer research
It is very well suited for performance marketing, in terms of customer segmentation and personalisation to encourage engagement. This is through the use of their AI tools as well. It is less appropriate for creative marketing as there are not unlimited options in terms of developing creative and fonts, however this is still possible.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach for Email campaign deployment by setting up the scenarios for online customers (by shopify integration) and offline customers (Importing csv files)
  • Creating Email Templates is very simple
  • Creating scenarios and setting up the scenario logic is not that much complicated
  • Data Imports are more accurate based on the data manager
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
Bloomreach is well suited for creating scenarios and target specific user and deploying the emails
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach is both our email service provider, hosts a lot of customer data and analytics, and it hosts several of our products (email newsletters). It is integrated with the websites of our products to help provide a more personalised experience for customers. Most of our digital marketing activity is completed using Bloomreach. We also use it to provide part of the content delivery for our advertising proposition.
  • User-friendliness
  • Large scope of opportunity
  • Granularity of customer data
  • Greater options for templates in B2B marketing
  • Open scenarios on 'design' rather than on 'evaluate'
  • Easier to edit weblayers
As a provider for our email newsletters, it is easy and simple for all relevant departments to collaborate, save, update and edit the product. Customer segmentations and building email scenarios is intuitive. Setting up OSM is simple and easily achieved, but could do with a more sophisticated 'drag and drop' editor. Reporting is sophisticated and granular, but accessible.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Most of my work is with the Engagement product, creating and analyzing reports. I use data on Bloomreach Commerce Experience Cloud to mainly run reports about customers. The platform allows me to look at several different customer areas such as demographics, New Shoppers vs Existing, Retained shoppers vs Reactivated, lifecycle stages, RFM and CLTV. Regarding business problems, the platform helps us to identify what type of customer the company is in need of and the type of customer has the most loyal behavior. That helps us to address our efforts to the right customer.
  • Split between New vs Existing shoppers
  • Share of 1-time only Shoppers vs recurrent Shoppers
  • Loads of very targeted segments based on browse and purchase behaviour
  • Clear email marketing stats i.e. open and click rates
  • It would be great to have a 'negate' button within Funnels.
  • Since the SQL Report beta implementation, it'd be great to check the code used behind traditional reports i.e., if I create a report through the usual/simple report section, it'd be nice to be able to look and edit the code created by the platform.
  • It'd be great to have a session/training on what causes errors in the the platform either on scenarios or reports.
Bloomreach Commerce Experience Cloud is well suited for customer analysis and it really helps businesses to understand customer behavior. For Retail/Ecommerce specifically, users can easily see seasonality and best performing categories.

The platform is less appropriate for visualization purposes when compared to tools like Tableau or Looker as those tools allow users to mix different types of data coming from different reports. Bloomreach Commerce Experience Cloud has some limitations on combining different data, so sometimes you need to have different reports even if you need them to use for one final view.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are partners of Bloomreach, so we do different use cases for various clients. We start with integrations and then continue with basic use cases and then custom use cases depending on client.
  • Bloomreach environment is really fast
  • As a client you can build so many things customised or just picked pre-defined solutions
  • Native integrations
  • As I use Bloomreach just for the first month I do not have nothing to add here
Since I'm working with Bloomreach platform for just one month, I can't accurately describe positive or negative scenarios.
But what I see the biggest advantage is good UX of the platform, so you can easily explore all the functionality.
What I see as a biggest negative scenario, is that you can easily lost data, when you are not familiar with all the stuff Bloomreach offers. In some features they'd better add doublecheck steps.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Bloomreach as a CRM and CX platform, which help us understand user journey and target specific segments in real time. We are using segmentation, website personalization and automatic campaigns as a whole marketing automation strategy. But we also focus on all the customer data, which are used as secondary analytic source.
  • Custom data tracking
  • Quick real-time analytics
  • Omnichannel marketing automation
  • Custom segmentation
  • Access to model and use raw data
  • Better data storing options
  • Little bit pricey
  • There is a lot of space for mistakes in tracking, which is hard to repair
Automated campaigns are in all the marketing automation tools, but BCE is exceptional in usage of tracked data. Making conditions, segments or create another data from the tracked data. Data can be manipuled and stored in a lot of ways, depends on use cases. Reporting and attribution is also very quick effective.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Used as CDP and ESP across marketing and Ecom teams. We rely on Bloomreach data to inform trends, affinities and marketing effectiveness. We rely on the ESP capabilities to increase our participation from CRM channels, to help support acquisition and where applicable increase frequency
  • Personalised comms
  • Segmentation
  • AB testing
  • More out of the box APIs into well known advertising platforms (ie Criteo)
  • Unified login and accessibility across mobiles (as this is an issue for us when trying to login to the platform on mobile devices)
  • Better and easier surfacing of audience IDs as this can sometimes be a longwinded process
Integration opportunities with the engage platform meaning customer messaging can be uniform across channels
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to send emails and show weblayers across a range of products and webpages. It's really helpful can we can pick exactly who we want to target, when, where etc. The reporting capabilities are just fantastic as well and we are able to measure just about everything. A great resource and I honestly don't know how we managed previously.
  • Targeting contacts
  • Reporting capabilities
  • Creating bespoke content/ editing options on emails, weblayers etc
  • I'd like to be able to organize the nodes in scenarios to be perfectly straight.
  • Being able to send emails bimonthly easily would be great.
  • Don't have the help chat pop up in each tab if you have multiple open
It's helpful when we want to send email campaigns to a vey niche group of people. By using condition nodes we can target users very effectively. Segmentations are also super useful in order to get a full image of our audience, but also when utilizing conditional rows in our emails.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach Engagement as our ESP and CDP, it holds all of our CRM and customer data in a single customer view database. It powers our marketing and service-based emails, elements of on-site customisation, and customer segmentation.
  • Customer segmentation.
  • Custom reporting.
  • Trigger-based marketing automation.
  • Email marketing.
  • Custom reporting is hard to understand.
  • The recommendations engine can be tricky to set up.
Bloomreach Engagement is an incredibly powerful and versatile tool for reporting, analysis, and marketing. However, because it's so versatile, it can be overwhelming when first setting it up - practically everything is set up in a custom way from scratch, with little in the way of out-of-the-box solutions. This is great for versatility and customising it to get exactly what you want, but it takes a dedicated focus to do it well.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I create smart and automized email campaigns mostly targeted at customer relationship management with Bloomreach Engagement. Being a utilities company we are legally obligated to send certain emails to all our customers, which means deliverability is a big focus for us. It's all about reaching the right customer at the right time so they always know what's going on with their utilities. Bloomreach Engagement is a great tool in achieving this.
  • Easy to use interface for all types of users, beginner or advanced.
  • Making complicated segmentations within the database.
  • Good visual editor for emails.
  • Ease of building automation flows
  • Customer profiles and events can be difficult to navigate
  • Creating a report of your own could be made easier
  • When duplicating a scenario or email all custom settings are reset
  • You cannot add an attachment to an email sent within Bloomreach
Bloomreach is a very powerful tool that is also easy to learn. The interface is very intuitive to work with for novice and advanced users. Most Bloomreach clients are ecommerce businesses, but the tool is also very suitable for a utilities company. Our main uses are making smart email and SMS campaigns to keep our customers informed and engaged.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach Commerce Experience Cloud will manage and provide content for the website and several apps and other systems within the company and enable site management for some functions.
  • It gives a manageable oversight of content and what it will look like once published
  • It offers a lot of flexibility in connecting with other systems
  • Though highly flexible it does mean the system can be (overly) complicated at times, but this can usually be overcome by good documentation
  • It could use a good form solution that is easy to integrate and safe to use with GDPR rules in mind without having an impact on deployments of new versions
If you have a lot of content and need a lot of flexibility integrating with other systems it's great. If this is less it might be more complicated than needed.
Jakub Letovanec | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
- Multichannel communication with customers, direct and personalised - Customer data analysis
  • data processing with use in communication
  • collects everything in one place
  • complexity of solution
  • custom color formating in reports
  • adjusting the column width of tables in reports
  • the possibility of showing movements in reports and dashboards (currently available only in segments)
  • setting a minimal time between two steps in funnels
  • email template preview automatically rendered for customers who would flow through the scenario to the template
  • being able to compare a customer attribute and a metric in a condition
  • tracking ad audience name in the campaign event (not only audience id)
  • voucher pool alerting once the pool is running out of vouchers
I have never worked with such complex tool for marketing. There are only some super speciffic cases when Bloomreach doesn't provide a way to work it out.
Score 10 out of 10
Vetted Review
Verified User
With over a decade working in the CRM and Retention marketing space and working in dozens of other ESP / CRM tools, none of them compare to the capabilities and ease of use of Bloomreach. I'm surprised I had never heard of the platform previously and I'm floored at all they can do from just basic capabilities such as managing email, push, in-app, sms, and web site conversion testing. A few tools do one of these channels well, but Bloomreach excels in all of these channels. There's a few minor things here and there with every CRM tool I don't like, but I've had a hard time finding many faults in Bloomreach. If you're a CRM professional like myself, I'd highly recommend the tool.
  • Flexible & In-Depth Reporting Capabilities
  • Advanced Data Management
  • Lifecycle Automation
  • Single Gripe: I wish when duplicating things in the platform, the duplicated name would be something like "Copy of". However, it duplicate the name exactly which can create confusion if managed poorly.
The whole platform is great, but honestly their customer service is the gold standard that all CRM tools should offer.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach has it all CDP, Automation and ESP. Very intuitive and easy to use. The support team is very helpful and running scenarios is easy. Data is organised nicely due to hard identifiers and soft identifiers. The ability to create HTML blocks and reuse them across all campaigns (header/footer) is a great time saver.
  • Behaviour Tracking
  • Marketing Automation
  • Data Consolidation
  • Integration with other platforms
  • Referral tables
  • Dynamic content
It is very well suited to companies that are e-commerce based. I also think if the user already has a CRM the fit is almost perfect as the data syncs are easy and the combination of on site behaviour tracking with first party data is golden! I would recommend this to anyone looking for the whole package!
April 11, 2023

Reach more customers!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
NMG uses Bloomreach integrations to help with the product discoverability of our website. We utilize search and browse tools in the dashboard to ensure relevancy and impact the ranking of our products to best meet the customer intent and business strategy.
  • Query Relaxation
  • Predictive Search
  • Ranking Rules, redirects and synonyms
  • Regular Integration Assessments for clients highlight what is working and what is not and any new recs
Spellcheck relevancy by category, product or segments predictive search
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use [Bloomereach Engagement] Exponea for marketing automation and communication with our customers. It is also used for transactional notifications, working retention, and our loyalty program. The idea is to have an all-in-one solution for notifications from SMS, to push notifications, and e-mail marketing with combined automated campaigns and programs for the different channels.
  • Automation
  • A/B testing
  • Analytics
  • Integration with 3rd party vendors (SMS providers)
  • Easiest API integration
Bloomreach Engagement is very good for automated campaigns and tracking the performance of users in terms of open rate, click rate, and also leads generated from e-mail and SMS campaigns. It also helps to be in compliance with GDPR regulations. It is less appropriate when working with queries and events. The performance is much better with the real-time option via API.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach to send personalised emails. Bloomreach helps us effortlessly manage a big database of customers, store their preferences, analyse their behaviour and use it to communicate with them according to their needs.
  • Email personalisation
  • Incredibly fast analytics
  • Powerful marketing automation tools
  • Could work better with Safari in my opinion.
Helpful for eCommerce companies trying to make their email communication better, especially if they operate in a big number of markets. Less great for omnichannel tracking.
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