Bloomreach

Score9.1 out of 10

328 Reviews and Ratings

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Bloomreach

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What is Bloomreach?

Key capabilities and features

Categories & Use Cases

Media

Screenshot of Funnels that simplify targeting.

Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.

Screenshot of Web layers with A/B testing.

Screenshot of The drag and drop campaign editor.

Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.

Screenshot of The CRM with 360° customer behaviour history.

Screenshot of A single customer view detail.

Screenshot of Bloomreach Engagement performance analytics dashboard.

Screenshot of The asset manager, and templates.

Screenshot of The Experience manager - banner.

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Screenshot of Funnels that simplify targeting.

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9

Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.3
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.6

Most Frequent Users

Top 3 industries using Bloomreach.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Retail Trade

23.9%

225 installations of 941

“Our CRM campaigns as a whole have gone from accounting for only around 1% of online revenue, to around 6% of online revenue since we've used Bloomreach”
— eCRM Manager, Bensons for Beds (1001-5000 employees)

#2 most frequent

Professional, Scientific, and Technical Services

13.6%

128 installations of 941

#3 most frequent

Manufacturing

11.9%

112 installations of 941

“22% increase in revenue year over year”
— CRM Lead, Allivet (10,001+ employees)

Pros

Facilitates deep, real-time, and on-site personalization across channels
Offers advanced segmentation tools for precise customer targeting
Provides robust reporting and analytics with customizable dashboards

Cons

Reporting and dashboards lack flexibility and customization options
Platform has a notable learning curve requiring significant user education
User interface is described as complex, impacting ease of use

Pedro Gutierrez

Lead Developer in Engineering at Telus (1001-5000 employees employees)

Use Cases and Deployment Scope

We are using Bloomreach Content / XM 16 as of now. The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability. Internationalization has been the most appreciated win as our contributors have a content system that easily makes content available in many languages. Also making use of things like translation plugins which we customized taking advantage of the smart translation plugin design already in place. Performance is also really good as we followed the guidelines and the advice from Bloomreach support. The usability is great in every aspect from our contributors to our end-users.

Pros

Extension points make easy to implement customer requirements.
Support team is awesome. The most helpful team I've worked with when calling for help.
Maintenance.
Scalability. Existings plugins, the possibility to extend them and to even customize them in edge cases

Cons

Lucene indexing phase, when starting from scratch, can take a really long time if the content quantity is large.
Apache Wicket makes debugging errors a nightmare on occasion in the frontend.
A solution to create document types that are complex and maintainable.

Return on Investment

End-user content feedback is really good.
Content contributors' lives are easier with additional plugins.

Other Software Used

Amazon S3 (Simple Storage Service), Amazon EC2 Auto Scaling, Amazon EventBridge, GitHub

Verified User

Director in Corporate (5001-10,000 employees employees)

Use Cases and Deployment Scope

Bloomreach has been a great partner to work with. Their Account Managers are knowledgeable and great to work with. The platform has been very stable for the team and I love Bloomreach's constant push for product improvement and scaling their products. They are forward thinking as a partner in the space to push for best of class products and services.

Pros

Forward thinking Product Team
Strong communication across Account Management
Easy to use / Marketer friendly platforms

Cons

Continue to double down on agentic tools leveraging their search product
Clear and transparent pricing that is easy to undesrstand and sell.
Improvements to visual search
Innovation in AI outfitting.

Return on Investment

Increase conversion in Search.
Improved user experience in search.
Better product matching and increased click through/transactions.

Alternatives Considered

Algolia and Sitecore Search

Other Software Used

Salesforce Agentforce Commerce

Verified User

Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Bloomreach is essential for our omnichannel strategy across all available channels. We utilize Bloomreach for omnichannel communication across all available channels. At the same time, it helps us evaluate the success and performance of our campaigns. Bloomreach is also a great asset when it comes to creating and defining audiences for Meta Ads, thanks to its seamless and simple integration.

Pros

Easy work with catalogs for personalization.
Easy work with customer attributes.
System for data aggregation and calculation of various metrics in the customer lifecycle.

Cons

The system is designed predominantly for e-commerce. With other businesses, it is sometimes necessary to create a custom solution or a workaround.

Return on Investment

Personalized campaigns easily have 2-3x greater conversion.
Correct segmentation can save the health of the database and better match client expectations.
The Engagement Score and OST are great tools for better and higher-quality mailings.

Verified User

Employee in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use Bloomreach for all our CRM activities, from content emails to transactional emails and anything in between. I particularly appreciate how Bloomreach's customer support is responsive and their in-depth knowledge.

Pros

Live Chat customer support
Integrations

Cons

Glitching when applying some filters (for example, it's often needed to apply filters twice before they are actually applied)
Making reports more user friendly

Return on Investment

It's one of our main channel for conversion

Alternatives Considered

Klaviyo and Brevo

Verified User

Director in Product Management (10,001+ employees employees)

Use Cases and Deployment Scope

We are using Bloomreach to manage our customer database, our personalized customer relation through direct communication channels as well as our ecommerce personalized product recommendation engine. We manage a dozen brands across a dozen markets and about 30 digital properties through Bloomreach personalization. We manage emails, WhatsApp, notification and SMS through the platform.

Pros

Decide at what time to reach a customer
Decide on what Channel to reach a customer
Recommend relevant product based on past purchase history
provide RFM movements reporting
Apply RFM strategies
Organize complex CRM journeys with multiple touchpoints

Cons

Reporting is hard to organize and standardized
Event monitoring important for costing is hard to predict
Designing campaigns is too manual
RFM optimization is too manual to implement

Return on Investment

Positive NPS score improvement through personalized relevant communication
scalability and reliability of the system enable large scale operation
investment in Ai helps automate more and more functions

Alternatives Considered

Algolia, Braze, Blueshift, Optimove and Tealium Customer Data Hub

Other Software Used

Algolia, Kibo eCommerce, Akeneo, Shopify Plus

Bloomreach

What is Bloomreach?

Categories & Use Cases

Media

Bloomreach Key Features

Top Performing Features

Mobile optimization

Email deliverability reporting

A/B testing

Areas for Improvement

Calendaring

Automated sales alerts and tasks

Landing pages

Who Buys & Uses Bloomreach

Most Frequent Users

Retail Trade

Professional, Scientific, and Technical Services

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Netherlands

Most Frequent Users

Marketing

Engineering

Product Management

Bloomreach Reviews

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Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Other Software Used

Bloomreach Alternatives