Bloomreach

Score9 out of 10

320 Reviews and Ratings

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Bloomreach

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What is Bloomreach?

Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, and search. From retail to financial services, hospitality to gaming, Bloomreach states their application powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.

Key capabilities and features

Marketing automation: Orchestrates campaigns across 13+ channels, including email, mobile messaging, web, and ads, all powered by Loomi AI decisioning.
Product discovery: Delivers AI-driven search and category experiences that optimize rankings and merchandising while keeping business users in control.
Content management: Provides a headless CMS designed for commerce, enabling personalized content and page experiences without developer bottlenecks.
Conversational shopping: Offers an AI shopping agent that combines generative AI with real-time customer and product data.

By consolidating data, models, decisioning, and activation in one platform, Bloomreach reduces integration overhead and helps brands drive measurable growth in revenue, conversion, and customer loyalty through end-to-end, limitless personalization.

Categories & Use Cases

Media

Screenshot of Funnels that simplify targeting.

Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.

Screenshot of Web layers with A/B testing.

Screenshot of The drag and drop campaign editor.

Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.

Screenshot of The CRM with 360° customer behaviour history.

Screenshot of A single customer view detail.

Screenshot of Bloomreach Engagement performance analytics dashboard.

Screenshot of The asset manager, and templates.

Screenshot of The Experience manager - banner.

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Screenshot of Funnels that simplify targeting.

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.9

Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.6

Calum Atkinson

eCRM Manager in Marketing at Bensons for Beds (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Bloomreach to power our communications to our customers, and to provide personalised experiences across multiple online and offline platforms. The main reason we chose to use Bloomreach was because we have an omnichannel business with multiple stores, plus an e-commerce website. Bloomreach allows us to use data from across multiple channels to power customer journeys, ensuring that our customers get a seamless experience no matter which channel they choose to shop in.

Pros

Ingests data from multiple online and offline sources
Makes it easy to create complex customer journeys using custom data related to your business
Enables deep personalisation of communications to communicate effectively

Cons

Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses

Return on Investment

Our CRM campaigns as a whole have gone from accounting for only around 1% of online revenue, to around 6% of online revenue since we've used Bloomreach
Our price drop campaign became our 2nd biggest revenue generating programme, despite having the lowest number of sends.

Alternatives Considered

Acoustic Campaign, Dotdigital and Intuit Mailchimp

Other Software Used

BigCommerce, Shopify

Pedro Gutierrez

Lead Developer in Engineering at Telus (1001-5000 employees employees)

Use Cases and Deployment Scope

We are using Bloomreach Content / XM 16 as of now. The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability. Internationalization has been the most appreciated win as our contributors have a content system that easily makes content available in many languages. Also making use of things like translation plugins which we customized taking advantage of the smart translation plugin design already in place. Performance is also really good as we followed the guidelines and the advice from Bloomreach support. The usability is great in every aspect from our contributors to our end-users.

Pros

Extension points make easy to implement customer requirements.
Support team is awesome. The most helpful team I've worked with when calling for help.
Maintenance.
Scalability. Existings plugins, the possibility to extend them and to even customize them in edge cases

Cons

Lucene indexing phase, when starting from scratch, can take a really long time if the content quantity is large.
Apache Wicket makes debugging errors a nightmare on occasion in the frontend.
A solution to create document types that are complex and maintainable.

Return on Investment

End-user content feedback is really good.
Content contributors' lives are easier with additional plugins.

Other Software Used

Amazon S3 (Simple Storage Service), Amazon EC2 Auto Scaling, Amazon EventBridge, GitHub

Martin Neumahr View profile

Online Marketing Manager in Marketing at Blue Style a.s. (201-500 employees employees)

Use Cases and Deployment Scope

Thanks to Bloomreach we know how to automate a lot of things in our company that took too much time before. During the main COVID season, Bloomreach saved us time and money by contacting our customers regarding their purchases or behavior. Also, Bloomreach helped us with marketing investments. Specific reporting, that cannot be made in other analytics, helped us with analyzing specific problems that bothered us.

Pros

Reporting
AI - Recommendation engines
E-mail Marketing
Creating scenarios based on behaviour
CRM with very good scope on customers

Cons

UI/UX
Product request - if there is a lot of people that will welcome new changes - that would be awesome to implement it.
catalog improvements
More API options
Easy mobile SDK setting up
Cleaning policy/duplication alerts etc.

Return on Investment

Increased revenue
Higher CLV
Upsell of side products

Alternatives Considered

Meiro CDP, Agillic, Ecomail, LeadHub CRM, Beefree and HubSpot Marketing Hub

Usability

Verified User

Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Bloomreach is essential for our omnichannel strategy across all available channels. We utilize Bloomreach for omnichannel communication across all available channels. At the same time, it helps us evaluate the success and performance of our campaigns. Bloomreach is also a great asset when it comes to creating and defining audiences for Meta Ads, thanks to its seamless and simple integration.

Pros

Easy work with catalogs for personalization.
Easy work with customer attributes.
System for data aggregation and calculation of various metrics in the customer lifecycle.

Cons

The system is designed predominantly for e-commerce. With other businesses, it is sometimes necessary to create a custom solution or a workaround.

Return on Investment

Personalized campaigns easily have 2-3x greater conversion.
Correct segmentation can save the health of the database and better match client expectations.
The Engagement Score and OST are great tools for better and higher-quality mailings.

Verified User

Employee in Customer Service (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Bloomreach - The Agentic Platform for Personalization to build and manage email campaigns and scenarios that help us deliver more personalized customer experiences. It addresses the challenge of sending generic communications enabling us to segment our audiences and tailor messages to their behavior and preferences. This improves engagement, strengthens customer relationships, and supports our overall marketing strategy.

Pros

Advanced segmentation that makes it easy to target customers based on behavior and preferences
Automated scenarios that deliver timely and relevant communications
Strong analytics and reporting tools that provide clear insights into campaign performance

Cons

The user interface can sometimes feel complex
More flexibility in template design
Faster loading speeds when working with large assets and multiple scenarios

Return on Investment

Improved conversion rates
increased revenue
better roi

Alternatives Considered

monday CRM

Bloomreach

What is Bloomreach?

Categories & Use Cases

Media

Key Features

Top Performing Features

Mobile optimization

Email deliverability reporting

Role-based workflow & approvals

Areas for Improvement

Dashboards

Automated sales alerts and tasks

Landing pages

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

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