Skip to main content
TrustRadius
BlueConic

BlueConic

Overview

What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300…

Read more
Recent Reviews

TrustRadius Insights

BlueConic is highly regarded for its real-time personalization capabilities, allowing businesses to leverage unified customer data for …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.blueconic.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

2 people also want pricing

Alternatives Pricing

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI,…

What is SALESmanago?

SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret.SALESmanago aims to improve eCommerce…

Return to navigation

Product Demos

DEMO Traction Boston: BlueConic on-stage presentation

YouTube
Return to navigation

Product Details

What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization.


BlueConic Features

  • Supported: Improve Look-alike Targeting
  • Supported: Decrease Bounce Rates
  • Supported: Increase Time Spent
  • Supported: Tailor Experiences Using CRM Date
  • Supported: Reduce Wasted Retargeting Spend
  • Supported: Enrich Your CRM With Digital Insights

BlueConic Video

BlueConic Competitors

BlueConic Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(12)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BlueConic is highly regarded for its real-time personalization capabilities, allowing businesses to leverage unified customer data for tailored messaging, offers, and recommendations. Users have found the software efficient in segmenting users and targeting specific experiences for different groups, bringing together campaigns seamlessly. By serving personalized messages to consumers, BlueConic provides valuable insights and data on site visitors or customers. Its easy integration with other applications and robust reporting capabilities make it a versatile tool for serving messages, gaining customer information, and generating reports for internal or external partners.

One of the key use cases of BlueConic is creating a centralized database of users that can be accessed by other marketing tools, enabling comprehensive user behavior tracking and supporting an organization's business model and strategy. Users also appreciate BlueConic's data visualization features, which facilitate the assessment of segment significance. The platform empowers businesses to understand customer profiles for segmentation and marketing purposes. In e-commerce roles, BlueConic has been utilized across marketing, brand, merchandising, and customer service departments to test new experiences, implement quick fixes, and support CRM acquisition and short-term merchandising efforts.

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Keith Lehman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service departments. It helped to test new experiences and quick fixes on the experience that required long-term development.

We used BlueConic mainly for CRM acquisition as well as short-term merchandising on promotions and website messaging.
  • Easy to use interface for programming overlays on websites and digital properties.
  • Great customer success help at every turn - they were there to help out at any turn.
  • The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
  • The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.
  • The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
  • Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
  • Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service.
  • Better conversion rate with those that engaged in the software
  • Higher CRM acquisition through gated offers
  • Load rate stayed relatively the same - no issues in performance
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
February 16, 2018

Powerful and Easy to Use

Trevor Patch | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized

We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.

  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
  • Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit.
  • In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful.
BlueConic works well as a central customer database and for building detailed customer profiles. If you want to learn how customers are engaging with your brand and then act on that data, BlueConic is the perfect choice.
  • BlueConic has lead to a deeper understanding of how customers engage with our content
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.
E. Garrett Bewkes, IV | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use BlueConic (BC) to track our users and understand their behavior. We also recently implemented them as our paywall, which seems to be working beautifully (and looks great too)! So, we are using it across the organization as it plays a vital role in our business model/strategy for digital users.
  • Segments users by unique "listeners" you the user set up.
  • Captures data in real-time.
  • Easy to use your data easily once its been captured. You can use it for ad-targeting, surveys, etc.
  • Their customer service team and engineers are awesome. You have an idea? They'll make it a reality...
  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
SO, my recommendation is 100% on what you are trying to accomplish. If you are a publisher with a paywall- go for it! If you are in eComm, I'd say go for it. Truth is, you can't really hack it in today's word without first-party data, and of all the solutions out there, BlueConic has been the most affordable and easy to work with.
  • Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.
BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux" product to be unnecessary for publishers unless you own and operate a VAST network of websites, such as conde nast, or are in eComm.
Return to navigation