BlueConic with a thumbs up!
I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service …
BlueConic
BlueConic
BlueConic
Overview
What is BlueConic?
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies...
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What is BlueConic?
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use…
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For the latest information on pricing, visithttps://www.blueconic.com/pricing
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- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
What is BlueConic?
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization.
BlueConic Features
- Supported: Improve Look-alike Targeting
- Supported: Decrease Bounce Rates
- Supported: Increase Time Spent
- Supported: Tailor Experiences Using CRM Date
- Supported: Reduce Wasted Retargeting Spend
- Supported: Enrich Your CRM With Digital Insights
BlueConic Video
BlueConic Integrations
- Salesforce.com
- Mailchimp
- Adobe Analytics
- Google Marketing Platform
- Google Analytics
- AppNexus
- SAP Customer Data Solutions
- Adobe Audience Manager
- Salesforce Audience Studio
- Oracle DMP, now part of Oracle CX Marketing
- Oracle CX Marketing
- Pardot
- Oracle Responsys, part of Oracle CX Marketing
- Optimizely Web Experimentation
- Ensighten Analytics
- Tealium Customer Data Hub
BlueConic Competitors
BlueConic Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Learn MoreReviews and Ratings
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August 19, 2018
BlueConic with a thumbs up!
I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service departments. It helped to test new experiences and quick fixes on the experience that required long-term development.
We used BlueConic mainly for CRM acquisition as well as short-term merchandising on promotions and website messaging.
We used BlueConic mainly for CRM acquisition as well as short-term merchandising on promotions and website messaging.
- Easy to use interface for programming overlays on websites and digital properties.
- Great customer success help at every turn - they were there to help out at any turn.
- The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
- The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.
- The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
- Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
- Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.
- Better conversion rate with those that engaged in the software
- Higher CRM acquisition through gated offers
- Load rate stayed relatively the same - no issues in performance
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
February 16, 2018
Powerful and Easy to Use
We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.
- BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
- The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
- BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
- Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit.
- In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful.
- BlueConic has lead to a deeper understanding of how customers engage with our content
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.
February 12, 2018
BlueConic is great for Publishers!
We use BlueConic (BC) to track our users and understand their behavior. We also recently implemented them as our paywall, which seems to be working beautifully (and looks great too)! So, we are using it across the organization as it plays a vital role in our business model/strategy for digital users.
- Segments users by unique "listeners" you the user set up.
- Captures data in real-time.
- Easy to use your data easily once its been captured. You can use it for ad-targeting, surveys, etc.
- Their customer service team and engineers are awesome. You have an idea? They'll make it a reality...
- They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
- Could have some more "out of the box" APIs.
- WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
- Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.
BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux" product to be unnecessary for publishers unless you own and operate a VAST network of websites, such as conde nast, or are in eComm.