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BlueConic

Score7 out of 10

14 Reviews and Ratings

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What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization.


Categories & Use Cases

Key Features

Learn about the best (and worst!) features BlueConic has to offer, as determined by TrustRadius' reviewers.
Based on 14 ratings of BlueConic's features
View all features

Top Performing Features

  • Data Storage

    Data consolidation and warehousing capabilities.

    Category average: 6

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 8.1

  • Tag variable mapping

    The software allows users to manipulate data and map it to known variables in the tag without custom development.

    Category average: 7.9

Areas for Improvement

  • Event Data

    Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

    Category average: 7.5

  • Identity Resolution

    Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

    Category average: 8.2

  • Data Connectors

    Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

    Category average: 6.7

Reviews

What users are saying about BlueConic.
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BlueConic - Positive Experience

Incentivized
Missy GeyerView profile
Media Director in Marketing at Fusion92 (501-1000 employees employees)

Use Cases and Deployment Scope

I have used BlueConic for data collection and first party audience analysis, reporting and targeting. It has solved the problem of not being able to collect first party data and being able to monetize that specific data. GA4 is very limited in what first party audience data can be collected, and BlueConic has stepped in and amped up the capabilities.

Pros

  • First Party Data Collection
  • First Party Data Targeting
  • First Party Data Analysis

Cons

  • Easier to use UI
  • More intricate API with GAM
  • More targeting capabilities for sales

Return on Investment

  • Being able to monetize on first party data has been a huge game changer.
  • The price tag was a big deterrent for us for a while, so that can be difficult to tackle for smaller/medium pubs.
  • Being able to connect directly to Google Ad Manager was a huge plus, although it was clunky at times, we at least had the option.

Usability

Alternatives Considered

Twilio Segment

Other Software Used

PubMatic, PubMatic

BlueConic with a thumbs up!

Incentivized
Keith LehmanView profile
Digital and Social Content in Marketing at Hill's Pet Nutrition (1001-5000 employees employees)

Pros

  • Easy to use interface for programming overlays on websites and digital properties.
  • Great customer success help at every turn - they were there to help out at any turn.
  • The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
  • The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.

Cons

  • The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
  • Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
  • Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.

Return on Investment

  • Better conversion rate with those that engaged in the software
  • Higher CRM acquisition through gated offers
  • Load rate stayed relatively the same - no issues in performance

Alternatives Considered

Adobe Media Optimizer and Optimizely

Other Software Used

UserTesting, Adobe Media Optimizer

Powerful and Easy to Use

Incentivized
Trevor PatchView profile
Senior Marketing Technologist in Marketing at Lawrence & Schiller (51-200 employees employees)

Pros

  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.

Cons

  • Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit.
  • In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful.

Return on Investment

  • BlueConic has lead to a deeper understanding of how customers engage with our content

Other Software Used

Salesforce DMP (formerly Krux), Mavenlink, Campaign Monitor

BlueConic is great for Publishers!

Incentivized
E. Garrett Bewkes, IVView profile
Publisher at National Review (11-50 employees employees)

Pros

  • Segments users by unique "listeners" you the user set up.
  • Captures data in real-time.
  • Easy to use your data easily once its been captured. You can use it for ad-targeting, surveys, etc.
  • Their customer service team and engineers are awesome. You have an idea? They'll make it a reality...

Cons

  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).

Return on Investment

  • Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.

Alternatives Considered

Krux and Salesforce DMP (formerly Krux)

Other Software Used

Parse.ly, comScore Ad Metrix, Sailthru

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