Name: BlueConic
Rating: 7.1 (14 reviews)
Author: BlueConic

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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BlueConic is highly regarded for its real-time personalization capabilities, allowing businesses to leverage unified customer data for tailored messaging, offers, and recommendations. Users have found the software efficient in segmenting users and targeting specific experiences for different groups, bringing together campaigns seamlessly. By serving personalized messages to consumers, BlueConic provides valuable insights and data on site visitors or customers. Its easy integration with other applications and robust reporting capabilities make it a versatile tool for serving messages, gaining customer information, and generating reports for internal or external partners.

One of the key use cases of BlueConic is creating a centralized database of users that can be accessed by other marketing tools, enabling comprehensive user behavior tracking and supporting an organization's business model and strategy. Users also appreciate BlueConic's data visualization features, which facilitate the assessment of segment significance. The platform empowers businesses to understand customer profiles for segmentation and marketing purposes. In e-commerce roles, BlueConic has been utilized across marketing, brand, merchandising, and customer service departments to test new experiences, implement quick fixes, and support CRM acquisition and short-term merchandising efforts.

Omnichannel Integration: Many users appreciate that BlueConic supports omnichannel marketing by integrating with various marketing channels, including email, social media, mobile, web, and advertising platforms. This integration helps businesses deliver consistent messaging and experiences across channels.

Centralized Data Management: Users find it convenient that all their data is centralized in one place with BlueConic. Having easy access to and management of their data makes their marketing efforts more efficient.

Easy Customization: The platform's great interface for HTML/CSS input allows users to easily customize and personalize their marketing materials. This feature enables them to create engaging content that resonates with their target audiences.

Free

Team

Business

Essential

Professional

SALESmanago

BlueConic

Customer Data

DEMO Traction Boston: BlueConic on-stage presentation

Marketing and Advertising

Fusion92

Media Director

Likelihood to Recommend

Usability

Tag Management

Audience Segmentation & Targeting

Customer Data Management

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

Mobile app tagging

Library of JavaScript extensions

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Account Scoring

Customer Data Governance

Data Connectors

Data Enhancement

Data Ingestion

Data Storage

Data Visibility

Event Data

Identity Resolution

BlueConic, the world’s leading customer data platform, liberates companies’ first-party data by giving business users access to unified and actionable customer data that offers both confidence and utility. Over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems.

In this latest customer video, Peter Doucette, the Boston Globe’s Chief Customer Officer, explains how they turn anonymous visitors into known customers by leverage customer data.

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

This may include scoring for leads, customer accounts, buying intent, and personas.

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data consolidation and warehousing capabilities.

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

The software allows users to manipulate data and map it to known variables in the tag without custom development.

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

The tag management software has helped improve page load speeds.

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

PubMatic

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BlueConic

Overview

What is BlueConic?