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BlueConic

BlueConic

Overview

What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300…

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Learn from top reviewers

BlueConic with a thumbs up!

Rating: 9 out of 10
August 19, 2018
IncentivizedVetted ReviewVerified User
I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service departments. It helped to test new e...
Continue reading
Keith Lehman
Director - Marketing
Digital and Social Content
Hill's Pet Nutrition
BlueConic1 year of experience

Powerful and Easy to Use

Rating: 9 out of 10
February 16, 2018
IncentivizedVetted ReviewVerified User
We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.
Continue reading
Trevor Patch
Professional - Marketing
Senior Marketing Technologist
Lawrence & Schiller
BlueConic1 year of experience

BlueConic is great for Publishers!

Rating: 9 out of 10
February 12, 2018
IncentivizedVetted ReviewVerified User
We use BlueConic (BC) to track our users and understand their behavior. We also recently implemented them as our paywall, which seems to be working beautifully (and looks grea...
Continue reading
E. Garrett Bewkes, IV
C-Level Executive - Other
Publisher
National Review
BlueConic2 years of experience
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Pricing

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BlueConic

BlueConic

N/A
Unavailable

What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.blueconic.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

DEMO Traction Boston: BlueConic on-stage presentation

YouTube
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Product Details

What is BlueConic?

BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization.


BlueConic Features

  • Supported: Improve Look-alike Targeting
  • Supported: Decrease Bounce Rates
  • Supported: Increase Time Spent
  • Supported: Tailor Experiences Using CRM Date
  • Supported: Reduce Wasted Retargeting Spend
  • Supported: Enrich Your CRM With Digital Insights

BlueConic Video

BlueConic Integrations

BlueConic Competitors

BlueConic Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(13)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BlueConic is highly regarded for its real-time personalization capabilities, allowing businesses to leverage unified customer data for tailored messaging, offers, and recommendations. Users have found the software efficient in segmenting users and targeting specific experiences for different groups, bringing together campaigns seamlessly. By serving personalized messages to consumers, BlueConic provides valuable insights and data on site visitors or customers. Its easy integration with other applications and robust reporting capabilities make it a versatile tool for serving messages, gaining customer information, and generating reports for internal or external partners.

One of the key use cases of BlueConic is creating a centralized database of users that can be accessed by other marketing tools, enabling comprehensive user behavior tracking and supporting an organization's business model and strategy. Users also appreciate BlueConic's data visualization features, which facilitate the assessment of segment significance. The platform empowers businesses to understand customer profiles for segmentation and marketing purposes. In e-commerce roles, BlueConic has been utilized across marketing, brand, merchandising, and customer service departments to test new experiences, implement quick fixes, and support CRM acquisition and short-term merchandising efforts.

Reviews

(1-3 of 3)
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BlueConic with a thumbs up!

Rating: 9 out of 10
Incentivized
August 19, 2018
KL
Keith Lehman
Digital and Social Content
Hill's Pet Nutrition (Consumer Goods, 1001-5000 employees)
Vetted Review
Verified User
BlueConic
1 year of experience
View profile
Use Cases and Deployment Scope
I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service departments. It helped to test new experiences and quick fixes on the experience that required long-term development.

We used BlueConic mainly for CRM acquisition as well as short-term merchandising on promotions and website messaging.
Pros and Cons
  • Easy to use interface for programming overlays on websites and digital properties.
  • Great customer success help at every turn - they were there to help out at any turn.
  • The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
  • The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.
Likelihood to Recommend
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service.
Return on Investment
  • Better conversion rate with those that engaged in the software
  • Higher CRM acquisition through gated offers
  • Load rate stayed relatively the same - no issues in performance
Alternatives Considered
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
Other Software Used

Powerful and Easy to Use

Rating: 9 out of 10
Incentivized
February 16, 2018
TP
Trevor Patch
Senior Marketing Technologist
Lawrence & Schiller (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
BlueConic
1 year of experience
View profile
Use Cases and Deployment Scope

We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.

Pros and Cons
  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
Likelihood to Recommend
BlueConic works well as a central customer database and for building detailed customer profiles. If you want to learn how customers are engaging with your brand and then act on that data, BlueConic is the perfect choice.
Return on Investment
  • BlueConic has lead to a deeper understanding of how customers engage with our content
Alternatives Considered
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.
Other Software Used

BlueConic is great for Publishers!

Rating: 9 out of 10
Incentivized
February 12, 2018
Use Cases and Deployment Scope
We use BlueConic (BC) to track our users and understand their behavior. We also recently implemented them as our paywall, which seems to be working beautifully (and looks great too)! So, we are using it across the organization as it plays a vital role in our business model/strategy for digital users.
Pros and Cons
  • Segments users by unique "listeners" you the user set up.
  • Captures data in real-time.
  • Easy to use your data easily once its been captured. You can use it for ad-targeting, surveys, etc.
  • Their customer service team and engineers are awesome. You have an idea? They'll make it a reality...
Likelihood to Recommend
SO, my recommendation is 100% on what you are trying to accomplish. If you are a publisher with a paywall- go for it! If you are in eComm, I'd say go for it. Truth is, you can't really hack it in today's word without first-party data, and of all the solutions out there, BlueConic has been the most affordable and easy to work with.
Return on Investment
  • Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.
Alternatives Considered
BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux" product to be unnecessary for publishers unless you own and operate a VAST network of websites, such as conde nast, or are in eComm.
Other Software Used
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