Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

PHP Frameworks

Development

Learning Management

Education

Business Intelligence (BI)

Collaboration

Demand Planning

Enterprise Content Management

Enterprise Feedback Management

Facility Management

Knowledge Management

Payment Facilitation

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Wallets

Hedge Fund

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Embedded Database

Endpoint Security

Fraud Detection

Function as a Service (FaaS)

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Network Attached Storage

Network Performance Monitoring

Object Storage

Privileged Access Management

Rack Servers

Storage as a Service (STaaS)

Technology Business Management

Value Stream Management

Website Hosting

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Contact Management

Content Management

Creative Management

Customer Advocacy

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Auction Software

Customer Relationship Management (CRM)

Headless eCommerce

Lead Management

Sales Incentive Compensation Management

Sales

Data-Centric Audit Protection (DCAP)

Database Security

Operational Technology (OT) Security

Security

Aviation

Civil Engineering

Computer-Aided Manufacturing (CAM)

Healthcare Learning Management

Lease Management

Vendor Neutral Archive (VNA)

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Klaviyo

Braze

Salesforce Marketing Cloud

Salesforce

Bloomreach - The Agentic Platform for Personalization

Bloomreach

Wunderkind

BlueConic

Listrak

Attentive Mobile

Attentive

Intuit Mailchimp

Intuit

Iterable

### Audience Segmentation
Reviewers consistently praise Bluecore's robust audience segmentation capabilities. Users appreciate the ease of creating and refining audiences, allowing for targeted and personalized campaigns. While some mention minor issues like slow loading times or initial integration challenges, overall sentiment leans towards the effectiveness and efficiency of Bluecore's audience segmentation tools. The ability to segment audiences based on various criteria and behaviors is highlighted as a key strength, enabling users to tailor their marketing efforts with precision.

### Personalization Strategies
Users consistently highlight Bluecore's personalization strategies as a key strength, emphasizing its ability to enhance relevancy and tailor content at scale. The platform's one-to-one personalization, audience segmentation, and AI tools are commended for bridging the gap between targeting and content delivery. Additionally, reviewers appreciate the ease of use and efficiency in implementing personalized triggers and workflows, ultimately leading to increased revenue and customer engagement.

### Behavioral Targeting
Reviewers unanimously praise Bluecore's behavioral targeting capabilities. Users appreciate the platform's ability to track customer behavior on websites effectively, providing valuable insights for targeted marketing strategies. While some users find the AI performance explanations lacking clarity, the consensus remains positive regarding the platform's advanced visitor identification and behavior tracking features. Bluecore's behavioral targeting functionality is widely regarded as a key strength, enabling personalized and targeted marketing campaigns based on user behavior.

### Email Marketing
Users generally praise Bluecore's email marketing capabilities. They appreciate the user-friendly platform that simplifies email creation and audience segmentation. The triggered campaigns and smart content feature are highlighted for their ability to cater to customer needs effectively. However, some users express concerns about the slow email template builder and skewed metrics and analytics. Despite these minor drawbacks, Bluecore's email marketing functionality is seen as a valuable asset for enhancing marketing campaigns and driving engagement with customers through personalized and targeted email sends.

### Campaign Management
Users consistently praise Bluecore's campaign management capabilities. They highlight the platform's ease of use in creating and executing data-driven campaigns with minimal friction. The AI-driven triggers, recommendations, and email content are lauded for their effectiveness in capturing low-hanging fruit, such as abandoned shopping carts and replenishment prompts. Additionally, reviewers appreciate the straightforward WYSIWYG email editor and point-and-click audience builder, emphasizing the platform's power in driving successful campaigns. The positive sentiment towards Bluecore's campaign management reflects a strong user satisfaction with the platform's ability to streamline and optimize campaign execution.

### Customer Engagement
Users consistently highlight Bluecore's customer engagement capabilities as a key strength, emphasizing its effectiveness in targeting customers based on browsing behavior and individual preferences. The platform's ability to re-engage customers and push additional products is well-received, with users noting improvements in click rates and revenue since implementing Bluecore. Additionally, the platform's user-friendly interface and dedicated support team are commended for enhancing the overall customer engagement experience.

### Customer Journey Mapping
Users appreciate Bluecore's customer journey mapping functionality for its ability to provide a comprehensive view of customer journeys and optimize communications through personalization. The platform's features have led to notable enhancements in customer retention metrics, such as lower unsubscribe rates, higher click-through rates, and improved onsite conversion rates. However, some users have raised concerns about the need for frequent re-logins and limitations in the number of splits allowed in journeys. Despite these challenges, the overall consensus leans towards positive outcomes resulting from Bluecore's customer journey mapping capabilities.

### Triggered Communications
Users generally praise Bluecore's triggered email capabilities. The platform's ability to send personalized, real-time triggered emails without the need for complex setups has garnered positive feedback. While some users have noted minor challenges with the onboarding process and integrations, overall, Bluecore's triggered communications feature is seen as a valuable tool for enhancing customer engagement and driving revenue. The platform's user-friendly interface, comprehensive analytics, and support for creating targeted trigger campaigns have been highlighted as key strengths by reviewers. Despite some minor drawbacks, users appreciate Bluecore's ability to streamline the process of sending relevant and timely triggered emails to their customer base.

### Product Recommendations
Users consistently highlight Bluecore's product recommendations as a standout feature, attributing the platform's success to its advanced AI-driven product suggestions. The ability to tailor emails based on user behavior and preferences has significantly boosted engagement and revenue for many users. Despite some minor concerns about integration with certain platforms like Shopify, the overall sentiment remains positive towards Bluecore's product recommendations, with users acknowledging its pivotal role in driving personalized and effective marketing campaigns.

### Revenue Optimization
Users consistently praise Bluecore for its revenue optimization capabilities, noting a significant increase in revenue and click-through rates. The platform's ability to target specific customer behaviors and preferences has proven instrumental in driving revenue growth. While some minor issues with UI fonts and scheduling glitches have been mentioned, the overall sentiment remains positive towards Bluecore's revenue optimization features.

### Predictive Modeling
Users consistently laud Bluecore's predictive modeling prowess, citing its ability to leverage customer behavior data effectively for personalized recommendations and automated messaging. The platform's predictive analytics model stands out for its capacity to enhance merchandising strategies and optimize site performance. Customers appreciate the time-saving benefits and strategic insights provided by Bluecore's predictive modeling features, underscoring its value in driving efficient marketing campaigns.

Users commonly recommend Bluecore for its top-notch support and seamless setup/migration. They praise the platform's ability to deeply segment audiences and tailor content, making it valuable for marketing departments. Additionally, users suggest sending offline purchase data to Bluecore for a unified customer view. Understanding the pricing model and advantages of the platform is also recommended. With Bluecore, businesses can enhance their marketing strategies and drive better results through effective audience segmentation and personalized content delivery.

Helpful and Responsive Customer Support: Users have consistently praised Bluecore's customer support, with many stating that they found the team to be very helpful and responsive. The support team was commended for their quick and clear replies to inquiries, as well as their dedication to ensuring a successful onboarding and launch experience.

User-Friendly Interface: The user interface of Bluecore has received high praise from users who find it highly intuitive and easy to navigate. Many users specifically highlighted the platform's excellent UI design, which provides insightful and real-time data through an easily accessible dashboard. This makes it easy for users to manage email campaigns and access valuable data insights.

Advanced Personalization Capabilities: Users appreciate Bluecore's personalization capabilities, which allow them to target different segments of their audience and create customized messages. The platform's segmentation capabilities and product recommendations were noted by many reviewers to perform incredibly well. Additionally, users liked the AI-driven features such as predictive elements and personalized content based on user behavior.

Outdated Backend System: Several users have expressed their dissatisfaction with Bluecore's outdated backend system compared to other platforms. They feel that a more user-friendly refresh is needed, along with industry recommendations for commonly triggered campaigns. This sentiment was shared by numerous reviewers.

Confusing Email Template Process: Many reviewers found the process of publishing or using draft email templates to be confusing and would prefer a more straightforward approach. This issue was mentioned by multiple users in their reviews.

Difficulty with Integration: Some users mentioned difficulties in integrating certain aspects of back-end functions, such as size and stock levels. This has caused frustration and hindered their ability to fully utilize the platform. A few reviewers highlighted this challenge in their feedback.

Bluecore has been highly effective in helping users increase click-through rates and revenue through personalized email content and product recommendations. Customers have reported significant benefits from setting up triggered email campaigns based on various factors such as abandoned product views, leading to improved customer retention. The software also ensures that emails reach customers' inboxes and avoids being marked as spam. Users find it easy to access and review the history of subscribers, including the emails they were sent and their interactions. Bluecore's seamless integration with websites allows for quick and easy implementation compared to other platforms. With Bluecore, users can efficiently segment databases to send the right email to the right customer at the right time, leading to increased revenue and engagement. The software also enables one-to-one personalization using audience models and segmentation, allowing users to target multiple audiences with different product focuses accurately. Overall, Bluecore has proven to be a valuable solution for businesses looking to improve their email marketing program, increase customer engagement, and drive revenue growth.

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales.

Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once tracked, Bluecore attempts to reel in customers who "appear" lost or are simply not quite ready to buy, when the time for a purchase becomes right. Email is the medium for this exchange. Bluecore boasts at least 50 customers among high-end apparel retailers, as well as other consumer products.

Bluecore is a fast growing company and is headquartered in New York. It is an enterprise level product of use to retailers or sellers of consumer goods, most particularly those with an online presence that includes a store.

Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.

Folloze

Coveo is an enterprise search  technology which can index data on disparate cloud systems making it easier to retrieve. It has integrated plug-ins for Salesforce.com, Sitecore CEP, and Microsoft Outlook and SharePoint.

Base

Coveo Relevance Cloud

Bluecore

Personalization Engines

BenQ BlueCore Laser intro video 1080p incl color demo

Demo Irit Yamaha Bluecore SMK YP 17 Pare

Demo Irit Yamaha Bluecore SMK Ristek Jaya

Demo Irit Yamaha Bluecore SMK Ristek Jaya "Yamaha Semakin Di Depan"

DEMO IRIT BLUECORE INJEKSI ATTACK GO TO SCHOOL CV.PANCA MOTOR TEMPINO

Likelihood to Recommend

Bluecore is a marketing technology company that’s reimagining the way retailers communicate with shoppers. Working with the world’s fastest-growing retail brands, Bluecore intelligently connects casual shoppers to the products that transform them into lifetime customers. Through the recent launch of Bluecore Communicate™ and Bluecore Site™, retailers are now able to personalize 100% of consumer communications delivered by email and throughout the ecommerce shopping experience. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing retailers to manage their full email programs and all on-site communications through a single interface that optimizes for content, offer, and timing. The company has also pioneered the industry’s first shared success pricing model. As a result, the Bluecore platform doubles email revenue, reduces production time, and increases customer retention and lifetime value for more than 400 brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.

Trailer: Beyond Transactional Commerce

Save your spot for the broadcast here: https://events.bluecore.com/beyond-transactional-commerce

The era of transactional commerce is over, and the most successful retailers need to reimagine people, processes, and technology to lean into this new era of #personalcommerce​. 

On February 16 at 12PM EST, join Bluecore and Ascena Retail Group's VP of Marketing, Eric Gohs, for a broadcast on how your brand can thrive in today's digital-first world.

Bluecore 2022-03-17 11:29:30

Marigold Engage+

Google Ads

Marigold Engage by Sailthru

SmarterHQ now part of Wunderkind

Bluecore 2017-09-12 11:39:29

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Social media

Heat maps

Navigation bar

User friendly

Drag and drop

Drop functionality

Audience segmentation

Email templates

Integration with facebook

Email address

Key metrics

Home

We use Bluecore primarily as an Email Service Provider (ESP). This means we can build and send email campaigns, but we can also gather data and build based on our audiences and their behavior through these emails, our site and social media. We can also track our sent campaigns in order to look back on KPIs such as open rate, click-through-rate and revenue to determine future decisions.

Audience Insights
Key metrics on sent campaigns
User friendly, drag and drop functionality in building email templates
Encouraging support on becoming better and more involved with our customers/subscribers

Embedded functionality for social media live preview
Heat maps don't always show up
More flexibility in navigation bar, can get uneven in proportion

We've seen increased ROI through product personalization purchasing
We've been able to individualize our campaigns based on highest category affinity
We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.

Attentive Mobile, Later, Google Analytics

Our ecom department uses Bluecore to send a number of triggered email campaigns based on several different factors, chiefly user behavior (abandoned carts, browse abandons, price drops, back in stock, low stock, etc.) as well as ingesting outside data points. We're able to easily set up recurring campaigns that require limited oversight, which is crucial when you have limited manpower. At the same time, we're also able to create highly targeted mailings on an ad hoc basis to take advantage of quick win opportunities.

Triggered emails
Audience segmentation
Integration with Facebook and Adwords

There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.

Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.

Bluecore

Overview

What is Bluecore?