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Bluecore

Bluecore

Overview

What is Bluecore?

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the…

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Recent Reviews

TrustRadius Insights

Bluecore has been highly effective in helping users increase click-through rates and revenue through personalized email content and …
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Pricing

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What is Bluecore?

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

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Product Details

What is Bluecore?

Bluecore Video

Save your spot for the broadcast here: https://events.bluecore.com/beyond-transactional-commerce The era of transactional commerce is over, and the most successful retailers need to reimagine people, processes, and technology to lean into this new era of #personalcommerce​. ...
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Bluecore Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bluecore has been highly effective in helping users increase click-through rates and revenue through personalized email content and product recommendations. Customers have reported significant benefits from setting up triggered email campaigns based on various factors such as abandoned product views, leading to improved customer retention. The software also ensures that emails reach customers' inboxes and avoids being marked as spam. Users find it easy to access and review the history of subscribers, including the emails they were sent and their interactions. Bluecore's seamless integration with websites allows for quick and easy implementation compared to other platforms. With Bluecore, users can efficiently segment databases to send the right email to the right customer at the right time, leading to increased revenue and engagement. The software also enables one-to-one personalization using audience models and segmentation, allowing users to target multiple audiences with different product focuses accurately. Overall, Bluecore has proven to be a valuable solution for businesses looking to improve their email marketing program, increase customer engagement, and drive revenue growth.

Helpful and Responsive Customer Support: Users have consistently praised Bluecore's customer support, with many stating that they found the team to be very helpful and responsive. The support team was commended for their quick and clear replies to inquiries, as well as their dedication to ensuring a successful onboarding and launch experience.

User-Friendly Interface: The user interface of Bluecore has received high praise from users who find it highly intuitive and easy to navigate. Many users specifically highlighted the platform's excellent UI design, which provides insightful and real-time data through an easily accessible dashboard. This makes it easy for users to manage email campaigns and access valuable data insights.

Advanced Personalization Capabilities: Users appreciate Bluecore's personalization capabilities, which allow them to target different segments of their audience and create customized messages. The platform's segmentation capabilities and product recommendations were noted by many reviewers to perform incredibly well. Additionally, users liked the AI-driven features such as predictive elements and personalized content based on user behavior.

Outdated Backend System: Several users have expressed their dissatisfaction with Bluecore's outdated backend system compared to other platforms. They feel that a more user-friendly refresh is needed, along with industry recommendations for commonly triggered campaigns. This sentiment was shared by numerous reviewers.

Confusing Email Template Process: Many reviewers found the process of publishing or using draft email templates to be confusing and would prefer a more straightforward approach. This issue was mentioned by multiple users in their reviews.

Difficulty with Integration: Some users mentioned difficulties in integrating certain aspects of back-end functions, such as size and stock levels. This has caused frustration and hindered their ability to fully utilize the platform. A few reviewers highlighted this challenge in their feedback.

Users commonly recommend Bluecore for its top-notch support and seamless setup/migration. They praise the platform's ability to deeply segment audiences and tailor content, making it valuable for marketing departments. Additionally, users suggest sending offline purchase data to Bluecore for a unified customer view. Understanding the pricing model and advantages of the platform is also recommended. With Bluecore, businesses can enhance their marketing strategies and drive better results through effective audience segmentation and personalized content delivery.

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Bluecore primarily as an Email Service Provider (ESP). This means we can build and send email campaigns, but we can also gather data and build based on our audiences and their behavior through these emails, our site and social media. We can also track our sent campaigns in order to look back on KPIs such as open rate, click-through-rate and revenue to determine future decisions.
  • Audience Insights
  • Key metrics on sent campaigns
  • User friendly, drag and drop functionality in building email templates
  • Encouraging support on becoming better and more involved with our customers/subscribers
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics.
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
  • Bronto Marketing Platform (discontinued)
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our ecom department uses Bluecore to send a number of triggered email campaigns based on several different factors, chiefly user behavior (abandoned carts, browse abandons, price drops, back in stock, low stock, etc.) as well as ingesting outside data points. We're able to easily set up recurring campaigns that require limited oversight, which is crucial when you have limited manpower. At the same time, we're also able to create highly targeted mailings on an ad hoc basis to take advantage of quick win opportunities.
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
  • Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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