Blueshift is a Cross-Channel Marketing Automation platform with AI powered
According to the vendor, key differentiators include:
● Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions
● Predictive Segmentation: Machine learning based scores for user affinities and propensities
● Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content
● Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution.
● Visual campaign builder: Build multi-touch campaigns with a simple visual interface
● Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.
● Testing & Optimization: Advanced testing capabilities, including a-b tests, as well as measurement against holdout groups.
● Deliverability: Scalable deliverability infrastructure and services.