Blueshift Reviews

5 Ratings
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Score 7.6 out of 100

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Divya Mulanjur | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

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Gwen Rivet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
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Blueshift Scorecard Summary

About Blueshift

Blueshift is a Cross-Channel Marketing Automation platform with AI powered Recommendations.

According to the vendor, key differentiators include:

Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions

Predictive Segmentation: Machine learning based scores for user affinities and propensities

Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content

Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution.

Visual campaign builder: Build multi-touch campaigns with a simple visual interface

Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.

Testing & Optimization: Advanced testing capabilities, including a-b tests, as well as measurement against holdout groups.

Deliverability: Scalable deliverability infrastructure and services.

Blueshift Features

Has featureVisual Cross-Channel Campaign Builder
Has featureAI Powered Recommendations
Has featureAdvanced Segmentation Engine: Behavioral & Predictive Segments
Has featureFull funnel measurement, with attribution
Has featureEmail Automation
Has featureMobile Push Notifications
Has featureWebsite Recommendations
Has featureSMS Automation
Has featureA/B Testing with Statistical Significance

Blueshift Screenshots

Blueshift Integrations

Blueshift Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Blueshift Support Options

 Free VersionPaid Version
Video Tutorials / Webinar

Blueshift Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Europe, Middle East, Asia, Africa, Australia and New Zealand