TrustRadius Insights
Users have found Blueshift to be a valuable tool for marketing automation, allowing them to deliver personalized content based on users' …
Overview
What is Blueshift?
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
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Pricing
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What is Blueshift?
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://blueshift.com/plans-and-pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Blueshift?
The Blueshift SmartHub CDP aims to give marketers the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.
Capabilities include:
Multi-Channel Campaigns: Build, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
Single Customer View: Create comprehensive, unified customer profiles of anonymous and identifiable users based on data with complete historical and real-time behaviors.
Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
Advanced Segmentation: Build rich, precise customer segments based on any attribute, or behavior through its segmentation engine.
Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.
Blueshift Screenshots
Blueshift Video
Blueshift Integrations
- SparkPost
- Twilio SendGrid Email API, part of Twilio SendGrid
- Sinch Mailgun
- Twilio Segment
- mParticle
- MetaRouter
- Google Tag Manager
- Tealium Customer Data Hub
- Ensighten Pulse
- Shopify
- LiveRamp
- Criteo Audience Match, part of Marketing Solutions by Criteo
- AdRoll
- Taboola
- Twitter Ads
- LinkedIn Marketing Solutions
- Twilio Frontline
- Lob
- OneSignal
- Slack
- WhatsApp Business
- Zendesk Suite
- Zapier
- Salesforce Commerce Cloud
- Delighted by Qualtrics
- Google Analytics
- Branch
- Inkit
- AppsFlyer
- Google Ads
- Airship
- Yahoo Gemini! (Verizon Media Native)
- formerly Yahoo! Advertising
- Cheetah Digital Marketing Suite (formerly Experian)
- Magento Commerce
- Facebook Custom Audiences
- Snap!
- Quora
- Freewheel
- Demandware
- Clickatell
Blueshift Competitors
Blueshift Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | USA, Europe, Middle East, Asia, Africa, Australia and New Zealand |
Blueshift Downloadables
- Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
- Photobook App, Chatbooks, Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns
- Skillshare Boosts Enrollment 89% with AI-Powered Personalization
- BiggerPockets Increases Paid Subscriptions 2x with 1:1 Personalization Across Channels
Frequently Asked Questions
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
The most common users of Blueshift are from Mid-sized Companies (51-1,000 employees).
Blueshift Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 80% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(8)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found Blueshift to be a valuable tool for marketing automation, allowing them to deliver personalized content based on users' actions and behaviors. The marketing department has been able to leverage the platform for data-driven, personalized, and automated lifecycle email marketing. With Blueshift, users can segment their audience based on specific data points such as travel dates, location, or hotel type, making it particularly beneficial for hotel and travel-specific marketing campaigns. The integration capabilities of Blueshift have also been praised by users, enabling seamless connection with existing systems to trigger and send out campaigns without much manual intervention.
Blueshift serves as a customer data platform, empowering users to effectively manage and update customer segmentation, integrate data into email templates, and build intricate customer journeys and campaigns. One key use case is onboarding users and converting them into paying customers through smart marketing automation workflows. Moreover, Blueshift has proven to be highly useful for companies dealing with large amounts of data, as it allows for the development of complex emails and campaigns based on multiple data points and API calls. Users have expressed their satisfaction with the user interface of Blueshift, noting that it is one of the best they have worked with, simplifying the implementation of complex tasks. Additionally, the support provided by Blueshift has been highly regarded by users.
Users have made several recommendations based on their experiences with Blueshift and BeanFlumper. They highly recommend Blueshift for executing and managing direct marketing with user communities, praising its great customer support and personalized service.
For BeanFlumper, users suggest using the free version on your own system. They also recommend choosing the self-hosted version over the cloud version to avoid potential lagging issues. Additionally, users suggest purchasing BeanFlumper for companies with over 500 employees, as they believe it may not be worth it for smaller businesses.
These recommendations highlight the strengths of both Blueshift and BeanFlumper, providing insights into their benefits and features that users have found valuable in their direct marketing efforts.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
February 28, 2022
Daily User of Blueshift
- Customer data management and segmentation
- Intuitive, easy to use platform
- Quick and efficient customer support
- Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
- Ability to move customers easily from one campaign to another with one click
February 26, 2022
Great Product for Complex Marketing Programs
- Intuitive user interface.
- Manage complex data.
- Useful features.
- I honestly can’t think of anything.
February 24, 2022
Good start, need more to finish.
- API Connection
- Campaign Management
- Dynamic List Creation
- Reporting.
- Support.
- Flow of Data.
August 21, 2018
Powerful AI-based tool for data-driven marketing
- Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
- Integration with Segment and other apps
- Retargeting with dynamic content pulled from data feeds / catalogs
- Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
- Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
January 25, 2018
Great tool for automation !
- Recommendation
- Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
- Use of AI to build predictive scoring
- UI is poor
- Takes time to get onboard
January 24, 2018
Blueshift - A Powerful Marketing Automation Tool
- Range of capabilities
- Predictive score
- Integrated with a lot of other tools
- Facebook syndication
- Not the best UX
- Support is often needed to understand how the tool works
- Reporting could be improved (UI)