Bluprintx

Bluprintx, developed by Bluprint Global Limited, is a solution designed to optimize growth and enable ethical growth for businesses. This platform caters to small to large enterprises across various professions and industries, including business leaders, marketing leaders, sales leaders, technology leaders, and data analysts.

Key Features

Digital Asset Management: According to the vendor, Bluprintx provides a central repository for all digital assets, enabling efficient search, retrieval, and distribution of content across channels. It aims to maintain brand consistency and deliver up-to-date marketing collateral while allowing for asset adaptation and repurposing.

Technology Expertise: Bluprintx offers expertise in implementing DAM platforms and collaborates closely with clients to understand their specific needs, helping them select the most suitable solution. The vendor claims to deliver, adopt, and support the growth of DAM platforms, drawing from their experience in implementing DAM for agencies, marketing departments, and other organizations.

Enterprise Growth Report: The vendor states that Bluprintx assists marketing leaders in benchmarking and optimizing their efforts through comprehensive reports. These reports consider and test common marketing activities across personas, segmentation, content, channel, message, and lifecycle stage, aiming to improve brand awareness, demand generation, capture, and prioritization. The platform provides insights into marketing-attributed or influenced revenue.

Visualize Your Reliable Data: Bluprintx consolidates data feeds into digestible dashboards and offers industry-specific reports to guide data-driven conversations. According to the vendor, it creates visually appealing insights for better user experience and utilizes popular BI platforms like Tableau, PowerBI, and Google Data Studio.

Optimize Value from Technology and Data: The vendor claims that Bluprintx helps businesses optimize and maximize ROI from their technology and data ecosystems. It develops effective optimization plans that leverage new capabilities and ensure technology stacks are not bloated, fragmented, or poorly configured. The platform aims to facilitate a holistic view of data to inform decision-making.

Customer 360 Action Plan: Bluprintx designs customer-first, 360-degree visibility action plans by eliminating guesswork through qualitative and quantitative insights. According to the vendor, it maps customer journeys and designs connected experiences, aiming to architect a unified data and technology ecosystem for executing marketing, sales, and service experiences.

IO Drive: Bluprintx's IO Drive synchronizes files and folders from Xinet server to users' Mac desktop, enabling collaboration and synchronization of assets to Xinet DAM. According to the vendor, it provides highly secure and encrypted access to files and supports Adobe CC remote relinking and conflict management.

Data as Competitive Advantage: Bluprintx assists teams in aligning on the insight and data structures needed for decision-making. The vendor claims that it builds clear dashboards to show what's working and where to focus resources, maximizing technology and data investment for better results. The platform aims to provide actionable insights and clarity on business goals.

Go-to-Market & New Business Model Action Plan: According to the vendor, Bluprintx conducts in-depth research on consumer behaviors, competitor marketing strategies, and high-growth business models. It develops sequenced action plans for entering new markets or implementing new business models, aiming to facilitate organizational, operational, cultural, technological, and creative changes. The platform enables businesses to become customer-first organizations.