Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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- Company information (34)7.979%
- Industry information (29)6.969%
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
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Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-25 of 40)Companies can't remove reviews or game the system. Here's why
March 04, 2024
Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before they reach out to us. The HubSpot integration is seamless and that's what we use regularly. The Bombora dashboard needs improvement. The major disadvantage that I found is it doesn't store historical data.
Bombora's intent data for our industry is pretty robust and has wide coverage across many different topics. As such, it makes for a great tool for our outbound SDR team to do cold outreach and for us to create ad campaigns for potentially "in-market" organizations.<br><br>Today, our organization is using Bombora for sales development and ABM.<br>
April 17, 2023
Insight and Robust: A review of Bombora's platform
Bombora helped in B2B lead generation and account-based marketing, addressing the challenge of identifying and targeting the right accounts. The platform's intent data helped our business to prioritize the sales and marketing efforts. Our team used Bombora to successfully identify the high-priority accounts. The scope of our use case has been primarily in working to improve the demand generation and account based marketing efforts.
March 17, 2023
Only for very specific use cases
We use Bombora to identify organizations that show some degree of buying intent towards the services we offer. We segment according to different solutions and stages in the buyers journey.
Depending on the stage we further identify individueals within these organizations and contact them through either SDR outreach or marketing (display & social) campaigns.
Depending on the stage we further identify individueals within these organizations and contact them through either SDR outreach or marketing (display & social) campaigns.
December 30, 2022
Bombora Helps Lead Gen for Companies of All Sizes
It is very useful in discovering business intent and then being able to action that intent and try to turn it into a sales win. We use it to bolster our lead generation efforts and pair it with other tools so once we have a list of companies showing intent we can then zoom in on who is the best person to contact in that company.
December 22, 2022
Bombora is Great for Sales Prospecting.
Score 7 out of 10
Vetted Review
Verified User
Helps to identify potential buyers based on website queries on popular search engines. We use it to prospect into accounts that are in the market to buy our software.
December 20, 2022
Only familiar with Bombora Surge reports - helpful, but limited.
I use a Bombora Surge report on Tableau, which allows me to see what topics relevant to our industry are surging within target accounts. This information helps me plan which sales play I am going to run for a group of target accounts.
December 15, 2022
Great Intent tool to enhance your pipeline
Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
December 14, 2022
Bombora for marketing
We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our CRM database, Bombora helps fuel the decisions we make to drive better client experiences and drive insights. We have used this for general programmatic, account based marketing, and even understanding leads and assisting sales with their top accounts. We have utilized this data in various dashboards, programs, even data science models.
December 13, 2022
Bombora Rewiew
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more specifically reference pain points they're incurring. This helps improve conversion on our outreach, and also highlights potential clients we otherwise would not have exposure to.
December 13, 2022
Great for Account Planning
We use Bombora to help Sales Reps understand where to focus their time and energy each week. They get their Bombora report at the beginning of each week that takes some of the guess work out of prospecting.
December 09, 2022
A customized way to utilize topics to pinpoint industry pain-points and company buying intent.
Bombora gives specialized insight into specific buying intent for targeted topics. This helps our sellers know if there is a demand at a large scale for our solutions pertaining to pain points employees may be researching.
December 09, 2022
Bombora delivers time and again
Bombora is embedded into our tech stack, it is an always on tool that is being used to maximise the Sales fed, marketing generated enquiries
December 09, 2022
Bombora Surge Data
Bombora data is used to help us Identify firms that may have an interest in key products and services
December 09, 2022
Bombora is one of the best tools we have ever used in our company
We used Bombora in the organization to help us build marketing dashboards with enhanced visuals to help promote the brand (and/or events) and achieve the organization's goals for the Sales Teams. We were able to address the issue of providing rich visuals for the teams to help them reach a guided purchasing decision of our products.
December 08, 2022
Great for intent data and ABM targeting
We're using Bombora to monitor Intent Data for our target accounts and help identify companies for ABM campaigns and messaging.
December 05, 2022
Excellent for intent topics
We use ABM approach so it is important to know what the current/potential customers are searching for. Bombora gives the intent topics most searched or read to help us understand what customers want and adapt our campaign as per the need. There is a big list of topics we can get, search words, websites visited which is really useful to create our own insights and reports.
September 08, 2022
Taking the guesswork out of marketing
Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.
September 08, 2022
To download the data or not?
We use the Bombora data to try and gauge what our key accounts are researching. This allows sales to compare the Bombora research with how the account contacts have interacted with us. This makes it easier to formulate communications with key contacts within the account - showcasing our solutions that are in line with what the Bombora data is suggesting as interesting topics. We can also use the data and look at what the industry is interested in and develop plans for marketing campaigns/webinars that focus on the industry interest. This will allow us to find new accounts to target with our solutions.
September 07, 2022
The best and most accurate data intent software!
We utilize Bombora for our ABM campaigns. The business problem Bombora addresses are that it helps us sift through target accounts that we should chase and/or get in contact with.
September 07, 2022
Bombora -- great intent data for your marketing and sales teams!
Bombora has helped us gather data on intents for our sales and marketing team. We get clean data for our Hubspot instance and can make sure we know who we are dealing with when sales get to connect with them. We were able to set up our ideal customer profile and parameters around the company size, intent topics, and geographic location.
September 07, 2022
Bombora has made us more effective.
We needed a way to find companies that were already interested in cybersecurity, and we’re looking for a solution that aligned with our services. Bombora fills this need in multiple ways. First, our SDR team uses Bombora for prospecting. They can easily find companies that are showing interest in topics that correlate with our services, as well as upload a list of target accounts to find the intent level of those accounts. That allows them to prioritize their efforts on the companies that have the most interest. Additionally, we use Bombora to find target accounts for our marketing efforts. It allows us to target the accounts that are likely to resonate and respond to our advertising.
September 07, 2022
Intent Data both for marketing and sales team.
We use Bombora for intent data, which we decided to incorporate into our strategy in order to increase the number of accounts in our database, as well as leads and mils, which would lead to increased sales. We've integrated it with our CRM (HubSpot), where we analyze the data they send and run multiple workflows based on the intent category, as suggested by our CS Manager.
September 07, 2022
Bombora - Next Level Intent Data.
Bombora is used as one of the central key Marketing and Sales tools that are used to find relevant accounts to reach out to. We use it to fill our CRM with accounts that have interest and intent in key areas that are relevant to our business that we can discuss with leads from the company at hand. Some business problem that Bombora solves is the very difficult question in Sales "who is actually looking to purchase our solution." Finding companies in a vertical is easy, but finding companies that are interested in buying right now is hard. Bombora helps to solve that.
I used Bombora to build audiences in LinkedIn and Display campaigns. We send them our prerequisites like age, job title, and company, and they build audiences that connect with these tools. Not only that, but they also review the built audiences to understand if we are achieving the goals we seek or if we need to improve.