Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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How Bombora Differs From Its Competitors
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Popular Features
- Company information (34)7.979%
- Industry information (29)6.969%
Reviewer Pros & Cons
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Reviews
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March 04, 2024
Bombora has been useful for selecting the right audience
- HubSpot Integration
- Comprehensive report
- Bombora score helps to identify targets easier
- Historical Data
- Dashboard
- Less time to add the Keywords
- Robust list of topics across many different industries
- Easy-to-use automated reports for teams to act quickly
- Best-in-class customer onboarding and success teams
- They have a website traffic deanonymizer tool but that needs a lot of work - would be great if that tech can be improved.
- Easier ways to submit and integrate new topic ideas.
- Library of playbooks that can guide the user through how to best use their data.
April 17, 2023
Insight and Robust: A review of Bombora's platform
- Identifying high priority accounts
- Providing granular insights to the topics
- Enabling account based marketing
- User Interface can be improved
- I feel there might be some gaps in its integration capabilities
- Data quality could be improved
March 17, 2023
Only for very specific use cases
- Lots of different intent topics
- Able to use intent in combination with technographic data
- Ability to cluster intent topics into different buckets
- Surging score to identify high intent
- Salesforce app installation process was flawed
- Not the best onboarding experience, seemed a standard script
- Most important: we can't see much difference in results regarding leads with intent vs without
December 30, 2022
Bombora Helps Lead Gen for Companies of All Sizes
- Provides data in real time
- User friendly platform
- Broad categories to choose from
- Reports are easy to run and view
- More data on the person searching
- Other languages except English
- Some functionalities are a little complex to navigate
December 22, 2022
Bombora is Great for Sales Prospecting.
Score 7 out of 10
Vetted Review
Verified User
- Identifies accounts who have intent to buy our software
- Integrates with SF
- Ability to cluster keywords together
- Would like to see individual user data instead of just account data
- Would like to use own keywords instead of keywords from a pick list
December 20, 2022
Only familiar with Bombora Surge reports - helpful, but limited.
- Finding topics that are surging within accounts.
- This may be something that's already provided but not available in the Bombora Surge report I use: Greater breakdown of how the Surge Scores are calculated, i.e. chance in audience size for any given topic which is causing the surge; topics/reports/page visits causing surge; contact info for people within the account - either actual people researching topics or suggested leads.
December 15, 2022
Great Intent tool to enhance your pipeline
- Intent Scores by Topic
- Intent Scores by Location
- Scores Summary
- Location wise intent scoring
- Validation of data with third party
December 14, 2022
Bombora for marketing
- Scale of 3rd party cookies/audiences
- Scored insights around accounts
- Wide scope of data and topic taxonomies
- Customer relations
- Quality of data - 3rd party is naturally less quality
- cookieless solutions
December 13, 2022
Bombora Rewiew
- Give us insights into potential client pain points
- Give us insights into new clients not previously on our radar
- Systematically delivering intel to us on a weekly basis
- Integration into CRM system
- Adding a plug-in so when we land on a website we can see how interested a company is in our type of services
- Better insights into who is searching for keywords (Senior Executive vs. Intern)
December 13, 2022
Great for Account Planning
- Easy to use user interface makes it easy for reps to use.
- Drills down to geographic location
- Ability to choose recurring reports for target accounts
- Hard to know when columns for the Comprehensive report are chosen (people always miss this)
- Better GTM tools (great for account planning, but not as good for GTM planning)
December 09, 2022
A customized way to utilize topics to pinpoint industry pain-points and company buying intent.
- Extensive prevalent topics of interest for any industry
- Custom reporting and integrations
- Accurate surging score
- Follow up of current customers and suggestions on how we can further leverage what you already have. From my experience this has been left to us.
- How is scoring made?
December 09, 2022
Bombora delivers time and again
- Helps identify genuine enquiries
- Trusted qualified traffic enquiries
- Highlights who should be contacted and why
- Continual review of Bombora sources
- Proactive feeds / alerts to save time
- De-duplication of enquiries
- Hot spot by language
December 09, 2022
Bombora Surge Data
- Pulls together data from a wide variety of sources
- Organizes large amounts of information into easily digestible segments
- Enables us to locate data that aligns with common needs based criteria
- I'd love to see more granularity in the data provided
- The ability to offer custom segment data would be beneficial
December 09, 2022
Bombora is one of the best tools we have ever used in our company
- Excellent customer service
- Effective use of system tools and resources
- Great multi-system ad-ons to create connectors within the organizations tools.
- Expand the diversity of available systems or ad-ons to implement within multi-platform usage.
December 08, 2022
Great for intent data and ABM targeting
- Intent data tracking
- Website traffic monitoring
- Integration with Salesforce
- Help with historical reporting
- Improve domain match accuracy
- Nothing else - we're pretty happy.
December 05, 2022
Excellent for intent topics
- intent topics
- websites visited by customers
- frequency of visit to websites
- Real time alerts against a list of customers if they search for a particular topic or listed topics
September 08, 2022
Taking the guesswork out of marketing
- Historical analysis of specific accounts to identify trends
- Integration with advertising platforms
- Custom reporting and insights
- More webinars, learning material to get people up to speed
- Saving boards is currently not intuitive and quite confusing to be honest
- The industry classification isn't the most accurate
September 08, 2022
To download the data or not?
- Breadth of topics that are tracked
- The ability for users to generate their own reports/dashboards based on a list of companies they are interested in or find companies that are interested in specific topics
- Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
- Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
- Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
September 07, 2022
The best and most accurate data intent software!
- Topic Keyword List is Massive.
- Targeted Accounts are Accurate.
- Surge Reports populate quickly.
- The user dashboard is confusing- Keep everything on one page.
- List more industries.
- Improve Threshold Toggle.
September 07, 2022
Bombora -- great intent data for your marketing and sales teams!
- Clean data.
- Constant updates.
- great hubspot integration.
- Easy to implement.
- Very expensive - needs better packages.
- Not easily pausable.
- Needs better latin america data.
September 07, 2022
Bombora has made us more effective.
- Makes it easy to find company’s with high intent around our services.
- Makes prospecting more effective by allowing us to focus on the right accounts.
- Allows us to spend our marketing dollars on the accounts that are most likely to convert.
- The organization of reports could be improved to make it easier for different users to find their reports.
- More easily accessible training would go a long way for new users.
September 07, 2022
Intent Data both for marketing and sales team.
- Intent Data.
- Historical Data Analysis.
- Market Research.
- Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
- Industry categories - are very generic, making it difficult to identify the specific companies of interest.
September 07, 2022
Bombora - Next Level Intent Data.
- Ordering companies in a given vertical by magnitude of interest.
- Showing what kind of terms are actually being searched by companies.
- Giving users confidence that their outreach isn't falling on deaf ears.
- More search terms.
- More guidance specifically for sales teams (not just marketing).
- Better explanation of how intent is actually calculated.
- Build audience
- Find prospects
- Find search interest
- Improve accuracy for the Latin American market
- Have a self-service platform
- More integration with other tools