Bound is a Simple, Easy to use and Powerful A/B Testing Tool
We have used the Bound A/B testing tool in our organization and it works really well, It is a cloud-based A/B testing service that gives …
BoundFormerly Get Smart Content
Bound
Bound
Overview
What is Bound?
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and...
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What is Bound?
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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What is Google Optimize?
Google offers the Optimize A/B testing tool for testing website content and versions.
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Bound?
Bound is an audience profiling, segmentation, and personalization solution. The vendor says this platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers. Bound is venture-backed by Origin Ventures, Virgo Capital, and Chicago Ventures.
Bound Features
- Supported: Sophisticated Targeting - Address all of your audience, anonymous and known, with multi-dimensional segments based on behavioral, firmographic, demographic, 3rd party intent and marketing automation data
- Supported: Advanced Personalization - Personalize anything on your website — whether the content is an image or text within a page, modal, banner, fly-in, or a custom coded module
- Supported: Easy Integrations - Access all of your prospect and customer data in minutes, with out-of-the-box connections with the leading marketing platforms you use today.
- Supported: Real-Time Analytics - Drive a data-centric strategy with real-time access to dashboards and performance metrics against key goals. Perform advanced analysis, or push data to Google Analytics, Adobe Analytics or KISSmetrics.
Bound Screenshots
Bound Integrations
- Demandbase
- Salesforce Marketing Cloud Email Studio
- Google Analytics
- Adobe Marketo Engage
- Bombora
- Clearbit
- Eloqua
- BlueKai
- Bizo
Bound Competitors
- Adobe Target
- Salesforce Marketing Cloud Interaction Studio
- Triblio ABM/ABX Platform
- Demandbase
- Marketo RTP (formerly Insightera)
Bound Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, EMEA, Latin America, Australia, New Zealand |
Bound Downloadables
Frequently Asked Questions
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.
Adobe Target, Salesforce Marketing Cloud Interaction Studio, and Triblio ABM/ABX Platform are common alternatives for Bound.
The most common users of Bound are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
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We have used the Bound A/B testing tool in our organization and it works really well, It is a cloud-based A/B testing service that gives marketers the power to test any element of their site.
- Easy to set-up.
- Integration is good.
- UI is clean.
- Intuitive in design.
- Pricing is a little concern.
- Too many restrictions and limitations in trial version.
- It's a little harder to navigate.
- Have lots of helpful resources that are easy to follow and understand.
- Helps you make better decisions.
- Gathers real-time data.
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- Allows to set up automations for several different scenarios.
- Allows tracking links and the display of the stats/reporting.
- It has ability to duplicate campaigns, which saves me a lot of time.
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
December 11, 2015
Get Smart Content Makes Segmentation with Demandbase Easy
We use Get Smart Content to create and serve up segmented content based upon company size and industry segments we've identified via Demandbase. It is currently used across our marketing department and helps us address customers and potential customers across the web in a much more personal and specific way.
- Connects easily with other APIs such as Demandbase and Google Analytics.
- Easily create segments.
- Easily create segmented content.
- Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.
- Faster lead conversion of identified segments, such as SMB.
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy.
December 10, 2015
Love Get Smart Content
Currently we use Get Smart Content (GSC) for personalization campaigns via DemandBase and Eloqua segments and for Geo location campaigns. Currently only our Americas' region is actively using GSC. The business problem it addresses is the inability to be nimble to create these campaigns using another program.
- Simple to set up personalization campaigns.
- Integrates with DemandBase, Eloqua and Adobe Analytics.
- Support is top notch, quick response times.
- Cut QA time by 3/4 less than using Adobe Test & Target.
- When you set up a campaign you should be able to set up content while in the campaign.
- You should be able to set up new segments while in the campaign.
- Increased employee efficiency.
- Web visitors drive further into the funnel on personalized content.
- Conversion is higher on personalized content.
Get Smart Content is quite cost effective, simple to use with great support. The support systems and simplicity based on other products used and evaluated is the best in the industry.
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Demandgen
Consulting
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