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Users have reported that Get Smart Content has been instrumental in improving their churn rate. The software allows the marketing …
Overview
What is Bound?
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and…
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What is Bound?
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound…
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What is Bound?
Bound is an audience profiling, segmentation, and personalization solution. The vendor says this platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers. Bound is venture-backed by Origin Ventures, Virgo Capital, and Chicago Ventures.
Bound Features
- Supported: Sophisticated Targeting - Address all of your audience, anonymous and known, with multi-dimensional segments based on behavioral, firmographic, demographic, 3rd party intent and marketing automation data
- Supported: Advanced Personalization - Personalize anything on your website — whether the content is an image or text within a page, modal, banner, fly-in, or a custom coded module
- Supported: Easy Integrations - Access all of your prospect and customer data in minutes, with out-of-the-box connections with the leading marketing platforms you use today.
- Supported: Real-Time Analytics - Drive a data-centric strategy with real-time access to dashboards and performance metrics against key goals. Perform advanced analysis, or push data to Google Analytics, Adobe Analytics or KISSmetrics.
Bound Screenshots
Bound Integrations
Bound Competitors
- Adobe Target
- Foundry ABM
- Demandbase One
- Marketo RTP (formerly Insightera)
Bound Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, EMEA, Latin America, Australia, New Zealand |
Bound Downloadables
Frequently Asked Questions
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.
The most common users of Bound are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have reported that Get Smart Content has been instrumental in improving their churn rate. The software allows the marketing department to create and serve up segmented content based on company size and industry segments identified through Demandbase. By utilizing personalization campaigns through DemandBase and Eloqua segments, as well as Geo location campaigns, users have found Get Smart Content to be a nimble solution for creating targeted campaigns compared to other programs. This enables the digital department to track and target their audience through multiple demographics, providing a unique experience each time. For example, Cummins uses Get Smart Content on their external facing websites and intranet to serve targeted content to employees and customers, resulting in more accurate data on communication effectiveness. Furthermore, the software helps deliver the right message to the right audience, contributing to a more personalized user experience. Additionally, Bound A/B testing tool has proven to be a reliable cloud-based A/B testing service for marketers looking to test any element of their site, making it a valuable asset for organizations seeking to optimize their online presence. Overall, Get Smart Content offers versatile and effective solutions for personalizing content and improving marketing strategies across various industries.
Efforts to Foster Customer Loyalty: Multiple users have expressed appreciation for the efforts made by the company in building an app that effectively fosters customer loyalty. These users have found the app's features and functionalities valuable in strengthening their relationships with customers.
Seamless Data Integration: Many reviewers have highlighted how easy it is to connect the app with other APIs such as Demandbase and Google Analytics, resulting in seamless data integration. This capability has significantly enhanced their ability to gather and analyze data from various sources within a single platform.
Easy Segmentation and Personalization: Users consistently mention the ease of creating segments within the app, enabling them to deliver targeted and personalized content. This feature has proven invaluable in tailoring marketing campaigns and providing relevant experiences to different customer groups.
Difficult linking of segments and content: Some users have found it challenging to connect the created segments with the corresponding content, especially when setting up campaigns.
Limited visibility of campaign metrics: Users expressed frustration with the Performance section, as they desired an overall view of metrics instead of having to drill down. This lack of comprehensive data made it harder for them to evaluate campaign performance effectively.
Complicated reporting process: Several users mentioned that creating monthly KPI reports was a time-consuming task due to the back-and-forth nature of comparing metrics within the software. As a result, some users had to rely on external tools like Google Analytics to assist in generating their reports.
Reviews
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December 10, 2015
Love Get Smart Content
Currently we use Get Smart Content (GSC) for personalization campaigns via DemandBase and Eloqua segments and for Geo location campaigns. Currently only our Americas' region is actively using GSC. The business problem it addresses is the inability to be nimble to create these campaigns using another program.
- Simple to set up personalization campaigns.
- Integrates with DemandBase, Eloqua and Adobe Analytics.
- Support is top notch, quick response times.
- Cut QA time by 3/4 less than using Adobe Test & Target.
- When you set up a campaign you should be able to set up content while in the campaign.
- You should be able to set up new segments while in the campaign.
- Increased employee efficiency.
- Web visitors drive further into the funnel on personalized content.
- Conversion is higher on personalized content.
Get Smart Content is quite cost effective, simple to use with great support. The support systems and simplicity based on other products used and evaluated is the best in the industry.
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