Bound

Bound
Formerly Get Smart Content

Score 10.0 out of 10
Bound

Overview

What is Bound?

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and...
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Recent Reviews

Get Smart, Agent 99

8 out of 10
December 21, 2015
Cummins is using Get Smart Content on our external facing websites as well as our intranet. We use it to serve targeted content to both …
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Positive Experiences

8 out of 10
December 11, 2015
Get Smart Content is being used by the digital department for one of our clients. It provides necessary tracking information and has the …
Continue reading
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Pricing

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What is Bound?

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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Google offers the Optimize A/B testing tool for testing website content and versions.

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Details

What is Bound?

Bound is an audience profiling, segmentation, and personalization solution. The vendor says this platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers. Bound is venture-backed by Origin Ventures, Virgo Capital, and Chicago Ventures.

Bound Features

  • Supported: Sophisticated Targeting - Address all of your audience, anonymous and known, with multi-dimensional segments based on behavioral, firmographic, demographic, 3rd party intent and marketing automation data
  • Supported: Advanced Personalization - Personalize anything on your website — whether the content is an image or text within a page, modal, banner, fly-in, or a custom coded module
  • Supported: Easy Integrations - Access all of your prospect and customer data in minutes, with out-of-the-box connections with the leading marketing platforms you use today.
  • Supported: Real-Time Analytics - Drive a data-centric strategy with real-time access to dashboards and performance metrics against key goals. Perform advanced analysis, or push data to Google Analytics, Adobe Analytics or KISSmetrics.

Bound Screenshots

Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list

Bound Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, EMEA, Latin America, Australia, New Zealand

Bound Downloadables

Frequently Asked Questions

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.

The most common users of Bound are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (6)

Reviews

(1-5 of 5)
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Nisha Khan Mewati | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have used the Bound A/B testing tool in our organization and it works really well, It is a cloud-based A/B testing service that gives marketers the power to test any element of their site.
  • Easy to set-up.
  • Integration is good.
  • UI is clean.
  • Intuitive in design.
  • Pricing is a little concern.
  • Too many restrictions and limitations in trial version.
  • It's a little harder to navigate.
Bound helps you find out which version of your website, app or message will work best and then test it. You are free to try out different versions of your website or app and see which one converts better. Our smart technology allows you to create A/B Tests in minutes without any coding required.
  • Have lots of helpful resources that are easy to follow and understand.
  • Helps you make better decisions.
  • Gathers real-time data.
Testing and Experimentation (19)
96.84210526315789%
9.7
a/b experiment testing
100%
10.0
Split URL testing
90%
9.0
Multivariate testing
90%
9.0
Multi-page/funnel testing
100%
10.0
Cross-browser testing
100%
10.0
Mobile app testing
90%
9.0
Test significance
100%
10.0
Visual / WYSIWYG editor
100%
10.0
Advanced code editor
100%
10.0
Page surveys
100%
10.0
Visitor recordings
90%
9.0
Preview mode
100%
10.0
Test duration calculator
100%
10.0
Experiment scheduler
90%
9.0
Experiment workflow and approval
100%
10.0
Dynamic experiment activation
90%
9.0
Client-side tests
100%
10.0
Server-side tests
100%
10.0
Mutually exclusive tests
100%
10.0
Audience Segmentation & Targeting (4)
97.5%
9.8
Standard visitor segmentation
100%
10.0
Behavioral visitor segmentation
100%
10.0
Traffic allocation control
90%
9.0
Website personalization
100%
10.0
Results and Analysis (10)
94%
9.4
Heatmap tool
100%
10.0
Click analytics
100%
10.0
Scroll maps
90%
9.0
Form fill analysis
100%
10.0
Conversion tracking
80%
8.0
Goal tracking
90%
9.0
Test reporting
90%
9.0
Results segmentation
100%
10.0
CSV export
100%
10.0
Experiments results dashboard
90%
9.0
Platform Integration Features
N/A
N/A
  • Allows to set up automations for several different scenarios.
  • Allows tracking links and the display of the stats/reporting.
  • It has ability to duplicate campaigns, which saves me a lot of time.
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
December 21, 2015

Get Smart, Agent 99

Kate Bowling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Cummins is using Get Smart Content on our external facing websites as well as our intranet. We use it to serve targeted content to both employees and customers/potential customers. It helps us deliver the right message to the right audience. It also helps us cultivate more accurate and telling data about the effectiveness of our communications.
  • The customer support is great. Our reps are quick to respond and always follow-up in a timely manner. This is great for us as we use this tool as the primary source of content for our websites, so if something goes down, we need immediate assistance.
  • The capabilities within Get Smart Content are great. We use Eloqua internally and externally, so the Eloqua connector is something we have leveraged. It's especially great for our internal use case as we target relevant information to certain functions or regions within the company.
  • There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
  • We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
  • It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.
I think the customer service and relationship we have with Get Smart Content is great.
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Michael Varejao | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Get Smart Content to create and serve up segmented content based upon company size and industry segments we've identified via Demandbase. It is currently used across our marketing department and helps us address customers and potential customers across the web in a much more personal and specific way.
  • Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.
Get Smart Content is well suited for segmentation of web traffic. It is less appropriate for A/B testing of segments. Although testing is possible, it would be a nice improvement to modify and further build out the testing piece.
  • Faster lead conversion of identified segments, such as SMB.
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy.
December 11, 2015

Positive Experiences

Score 8 out of 10
Vetted Review
Verified User
Get Smart Content is being used by the digital department for one of our clients. It provides necessary tracking information and has the ability to specifically target our audience through multiple demographics. It also helps shows the audience several different campaigns/images each time they click into the website to provide a unique experience each time.
  • Tracking/Data Analysis
  • Unique experiences
  • Reaching many demographics
  • Only developer friendly
We use them specifically for hero images.
December 10, 2015

Love Get Smart Content

Score 10 out of 10
Vetted Review
Verified User
Currently we use Get Smart Content (GSC) for personalization campaigns via DemandBase and Eloqua segments and for Geo location campaigns. Currently only our Americas' region is actively using GSC. The business problem it addresses is the inability to be nimble to create these campaigns using another program.
  • Simple to set up personalization campaigns.
  • Integrates with DemandBase, Eloqua and Adobe Analytics.
  • Support is top notch, quick response times.
  • Cut QA time by 3/4 less than using Adobe Test & Target.
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Get Smart Content is well suited for personalization and geolocation campaigns. It is not as well suited for A/B testing for all of your web visitors. The ability to personalize on the Get Smart Content platform cuts development and QA time in half and support is better than any other product I have used or reviewed.
  • Increased employee efficiency.
  • Web visitors drive further into the funnel on personalized content.
  • Conversion is higher on personalized content.
Get Smart Content is quite cost effective, simple to use with great support. The support systems and simplicity based on other products used and evaluated is the best in the industry.
3
Demandgen
Consulting
Web
1
The web developer supports these initiatives
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