Bound Reviews

5 Ratings
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Score 7.7 out of 100

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Reviews (1-4 of 4)

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December 21, 2015
Kate Bowling | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Use Cases and Deployment Scope

Cummins is using Get Smart Content on our external facing websites as well as our intranet. We use it to serve targeted content to both employees and customers/potential customers. It helps us deliver the right message to the right audience. It also helps us cultivate more accurate and telling data about the effectiveness of our communications.
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December 11, 2015
Michael Varejao | TrustRadius Reviewer
Score 7 out of 10
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Use Cases and Deployment Scope

We use Get Smart Content to create and serve up segmented content based upon company size and industry segments we've identified via Demandbase. It is currently used across our marketing department and helps us address customers and potential customers across the web in a much more personal and specific way.
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December 10, 2015
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Currently we use Get Smart Content (GSC) for personalization campaigns via DemandBase and Eloqua segments and for Geo location campaigns. Currently only our Americas' region is actively using GSC. The business problem it addresses is the inability to be nimble to create these campaigns using another program.
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December 11, 2015
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

Get Smart Content is being used by the digital department for one of our clients. It provides necessary tracking information and has the ability to specifically target our audience through multiple demographics. It also helps shows the audience several different campaigns/images each time they click into the website to provide a unique experience each time.
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Bound Scorecard Summary

What is Bound?

Bound is an audience profiling, segmentation, and personalization solution. The vendor says this platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers. Bound is venture-backed by Origin Ventures, Virgo Capital, and Chicago Ventures.

Bound Features

Has featureSophisticated Targeting - Address all of your audience, anonymous and known, with multi-dimensional segments based on behavioral, firmographic, demographic, 3rd party intent and marketing automation data
Has featureAdvanced Personalization - Personalize anything on your website — whether the content is an image or text within a page, modal, banner, fly-in, or a custom coded module
Has featureEasy Integrations - Access all of your prospect and customer data in minutes, with out-of-the-box connections with the leading marketing platforms you use today.
Has featureReal-Time Analytics - Drive a data-centric strategy with real-time access to dashboards and performance metrics against key goals. Perform advanced analysis, or push data to Google Analytics, Adobe Analytics or KISSmetrics.

Bound Screenshots

Bound Downloadables

Bound Integrations

Bound Competitors

Bound Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Bound Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar
Live Chat

Bound Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:North America, EMEA, Latin America, Australia, New Zealand

Frequently Asked Questions

What is Bound?

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.

Who uses Bound?

The most common users of Bound are from Mid-size Companies and the Automotive industry.