Brainsight

Brainsight, developed by Braingineers, is a predictive eye tracking technology that aims to optimize ads, websites, and user experience (UX) designs. According to the vendor, Brainsight leverages attention analytics to predict the attention of target audiences without the need for testing actual people. It is positioned as a solution suitable for businesses of all sizes, from small startups to large enterprises. Advertising professionals and agencies, conversion rate optimization (CRO) specialists, UX designers, digital marketers, and market researchers across various industries are said to benefit from Brainsight to enhance their campaigns and improve user engagement.

Key Features

Heatmaps & Peekthroughs: According to the vendor, Brainsight allows users to generate eye-tracking heatmaps to analyze viewer behavior and attention. Instantly generated heatmaps are said to help validate, analyze, and optimize images and videos. The peekthrough feature is designed to identify elements that viewers may not notice on webpages or designs.

Attention Score: The vendor claims that Brainsight provides a proven benchmarked attention score, enabling users to gain insights into attention-grabbing designs. The attention score is said to predict attention towards ads compared to a large set of competing ads. It is suggested that ads with a high attention score have shown higher click-through rates (CTR).

Collaboration: Brainsight offers collaboration features that allow colleagues to work together in the same workspace to analyze and optimize designs. Users can collaborate on (pre)tests and share files internally and externally. The vendor states that commenting on each other's designs can help improve optimization.

Areas of Interest: Brainsight allows users to select specific areas in designs to measure the level of attention they receive. According to the vendor, this feature can help calculate the user's focus and validate UX and campaigns. It is suggested that it can also help identify distractions and understand which design elements draw attention away from important ones.

Clarity Score: The vendor claims that Brainsight provides a feature to measure the clarity of designs and videos, aiming to improve design hierarchy and brand recall. Users can benchmark design clarity against competitors in the industry and pre-test ad performance to gather insights before launching campaigns.

Video Heatmap & Peekthrough: Brainsight offers the capability to analyze video effectiveness and understand where attention goes. Users can evaluate the clarity and clutter of scenes in videos and optimize video ads to increase engagement and effectiveness.

Design Comparisons: According to the vendor, Brainsight allows users to conduct A/B and multi-testing for designs to achieve optimal results. Instant heatmaps provide real-time feedback, making it easier to iterate designs and compare multiple design variants to choose the most effective one.

Benchmarking: Brainsight provides access to a benchmark of 10,000+ ads and websites to track campaign performance. Users can compare their campaigns against peers in the industry, gaining insights into how their campaigns are performing and making data-driven decisions.

Analysis Tools: Brainsight offers built-in tools to validate and optimize UX, ad designs, CTAs, and copy. Users can leverage heatmaps and performance scores to gain valuable insights. According to the vendor, these insights can help make informed choices for ads, brand, or website based on data-driven insights.