Name: Brainsight
Author: Brainsight

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Live Chat

Web and Video Conferencing

Customer Support

AI Development

Image Recognition

Version Control

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Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Workflow

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Network Adapters (CNAs)

Custom Software Development Services

Data Integration

Data Privacy Management

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

NoSQL Databases

Privileged Access Management

Release Management

Server Management

Tape Storage

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Mapping

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Video Collaboration

Web Analytics

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Customer Relationship Management (CRM)

Headless eCommerce

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Animation

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Loan Servicing

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Brainsight, developed by Braingineers, is a predictive eye tracking technology that aims to optimize ads, websites, and user experience (UX) designs. According to the vendor, Brainsight leverages attention analytics to predict the attention of target audiences without the need for testing actual people. It is positioned as a solution suitable for businesses of all sizes, from small startups to large enterprises. Advertising professionals and agencies, conversion rate optimization (CRO) specialists, UX designers, digital marketers, and market researchers across various industries are said to benefit from Brainsight to enhance their campaigns and improve user engagement.

## Key Features

**Heatmaps & Peekthroughs**: According to the vendor, Brainsight allows users to generate eye-tracking heatmaps to analyze viewer behavior and attention. Instantly generated heatmaps are said to help validate, analyze, and optimize images and videos. The peekthrough feature is designed to identify elements that viewers may not notice on webpages or designs.

**Attention Score**: The vendor claims that Brainsight provides a proven benchmarked attention score, enabling users to gain insights into attention-grabbing designs. The attention score is said to predict attention towards ads compared to a large set of competing ads. It is suggested that ads with a high attention score have shown higher click-through rates (CTR).

**Collaboration**: Brainsight offers collaboration features that allow colleagues to work together in the same workspace to analyze and optimize designs. Users can collaborate on (pre)tests and share files internally and externally. The vendor states that commenting on each other's designs can help improve optimization.

**Areas of Interest**: Brainsight allows users to select specific areas in designs to measure the level of attention they receive. According to the vendor, this feature can help calculate the user's focus and validate UX and campaigns. It is suggested that it can also help identify distractions and understand which design elements draw attention away from important ones.

**Clarity Score**: The vendor claims that Brainsight provides a feature to measure the clarity of designs and videos, aiming to improve design hierarchy and brand recall. Users can benchmark design clarity against competitors in the industry and pre-test ad performance to gather insights before launching campaigns.

**Video Heatmap & Peekthrough**: Brainsight offers the capability to analyze video effectiveness and understand where attention goes. Users can evaluate the clarity and clutter of scenes in videos and optimize video ads to increase engagement and effectiveness.

**Design Comparisons**: According to the vendor, Brainsight allows users to conduct A/B and multi-testing for designs to achieve optimal results. Instant heatmaps provide real-time feedback, making it easier to iterate designs and compare multiple design variants to choose the most effective one.

**Benchmarking**: Brainsight provides access to a benchmark of 10,000+ ads and websites to track campaign performance. Users can compare their campaigns against peers in the industry, gaining insights into how their campaigns are performing and making data-driven decisions.

**Analysis Tools**: Brainsight offers built-in tools to validate and optimize UX, ad designs, CTAs, and copy. Users can leverage heatmaps and performance scores to gain valuable insights. According to the vendor, these insights can help make informed choices for ads, brand, or website based on data-driven insights.

Medallia Digital Experience Analytics (formerly Decibel Insight) is a heat mapping and web analytics solution. The solution provides visibility into every user's experience to identify the biggest opportunities for growth. Automatically scoring every experience, Medallia DXA is designed to uncover the biggest opportunities to improve the user's digital presence, strengthen customer relationships, and generate more revenue.

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

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Brainsight

Heatmap and session recording software provides users with an analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. Heatmap and session recording software includes click-tracking, mouse-tracking, eye-tracking and session replay tools, many of which produce heatmaps to show an aggregate view of which areas of a webpage receive the most visitor attention. These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.

Heatmap and Session Recording

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Brainsight

Overview

What is Brainsight?