Branch

Branch

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Score 7.9 out of 100
Branch

Overview

Recent Reviews

Branch metrics

9 out of 10
March 02, 2019
We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is …
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Branch Makes Deep Linking Easy

10 out of 10
November 15, 2017
Branch is used across multiple organizations throughout the company. We primarily use it for deeplinking into our app at various locations.
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What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…

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  • Setup fee optional

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

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Product Details

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch Video

Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.

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Branch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Europe, APAC

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Reviews and Ratings

 (29)

Ratings

Reviews

(1-14 of 14)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We use branch as an MMP for our clients. The clients already have their MMP set up and we help them to run the marketing campaigns. This product helps the client measure attribution and show the results on their webpage. Branch.io solves some of the basic tracking problem, such as universal linking and and mobile app attribution
  • Attribution
  • Reporting
  • Medias integrations
  • Acceses
  • Integrating partners
  • Dashboards
It is a very good MMP, but not as known as AppsFlyer or Singular. They have a very good support and agency access. The measurement is ok, and it works fine. It could improve on some other aspects such as the dashboard reporting. The only thing is that is not as known as other parters such as AppsFlyer
Score 5 out of 10
Vetted Review
Verified User
Review Source
In our company, we use Branch mainly as an attribution platform for some of the mobile brands in the market. Measurement is one of the key aspects we appreciate about this application and tracking of user event realization. Branch.io solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
  • User acquisition
  • Deep linking
  • Reporting
  • Amount of features
  • Dashboards
  • Mobile app
It has a lot of capabilities that can help with marketing, tracking, and reviewing crucial company data. It's quick and simple to use. It's also simple to understand for marketing professionals. On the downside, it could offer a mobile app to analyze the information when not on the computer; nevertheless, super useful.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Client was interested in deep linking from from their marketing emails into their mobile application, if the user had it downloaded on their mobile device. This was in an effort to create a more cohesive experience for the user. Directing the user to their mobile app vs the website is a better experience for many reasons. In this case is was to eliminate the extra step of logging in and having to tie a user to a store. Within the app this has already taken place and is much easier for the user to carry on with the experience
  • Deep linking into mobile app
  • Integrations with other tools
  • Reporting
Using specific Branch parameters we launched and seen the expected behavior on mobile, with all “Order” links pointing to the app, and all other links pointing to a browser.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Branch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.
  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
  • The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
  • They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
  • That's it I guess. For the rest there is nothing more to improve.
It's well suited for marketing campaigns, both paid and organic. It is less appropriate for Google UAC campaign performance tracking.
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Ben (Xiaojun) Li | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
My company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users and track marketing campaigns.
  • Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
  • Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io
  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
  • Good case: provide deep links to content.
  • Weak case: None
March 02, 2019

Branch metrics

Prashant Mahajan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed for ads and has helped increase app installs.
  • Branch is very good with deep linking.
  • Branch provides good attribution.
  • Branch is really helpful in driving app installs and redirections for ads.
  • Branch deferred deep linking is great.
  • Dashboard still needs features like partner dashboard.
  • Branch doesn't work very well on Instagram.
  • The analytics are very limited.
If you want to run ads and drive app install Branch is great. If you have a mobile app only, then driving traffic from social media, in-app sharing and ads are best.
Wésley Queiroz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Branch is being used in our core application creating links that are shared between users across multiple social media apps. The links direct them to the right content and allows us to identify the context quickly, independent of the platform where they are coming from. This problem was over complex before we decided to search for a tool that covered this necessity and after adopting Branch we can focus our efforts on other things that can apply even more value into our products.
  • Capture our customer input across all the platforms regardless of their OS.
  • Handle custom URI schemes without any trouble.
  • Handle both IOS and Android links without the need to split your code logic and thinking about the differences between both.
  • I think that Branch has a brand new platform to approach with the rise of PWAs and this is a field worth exploring ASAP.
For any apps that have content to be shared between users, Branch is a tool that I'll recommend always.For apps that are already looking to be built on the PWA side of the things, I think Branch will overcomplicate some things. This is where Branch can simplify things and improve the experience with custom libraries and plugins for the most popular Frameworks and Routing libraries out there.
Sam Lepak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.
  • Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
  • Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
  • Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.
  • To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
  • Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
February 28, 2019

An easy-to-use tech tool

Matheus Teixeira Torrano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business.

Although Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits.

The main business problems I am solving with Branch are the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.
  • Ability to create multiple links almost automatically.
  • Great analytics data.
  • Organization of all my business links.
  • The UX of the platform.
  • The signing in process.
  • You'll need some level of knowledge and preparation to use it in your organization.
Mainly, the analytics that Branch provides about my links. It's really useful to keep track of, in almost real-time, what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Branch is used across multiple organizations throughout the company. We primarily use it for deeplinking into our app at various locations.
  • Branch makes deeplinking easy. They are simple to set up, monitor, and track. Most importantly, they never break.
  • The UI of Branch is extremely intuitive and easy to use. Dashboards allow you to see the metrics you care most about, and export data accordingly.
  • Customer support is great - always around to answer questions and help us discover other services that can push our business forward.
  • The UI is extremely easy to use, however the simplicity does lead to certain functions not being available. For example, you cannot bulk create links (1000+) or bulk archive links.
Branch is excellent for deep linking. Highly recommended for this service.
Arif Khan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Branch is used for deep linking the content available in the app. It helps to share the content of the other platforms with one single link. Branch helps us to achieve more sales and high user growth with new users joining the platform from different sources which was very difficult to bring them on board initially.
  • Brings more users
  • Make the app content viral
  • Overall it brings up more sales
  • Branch should also provide a mobile app to see the deep link stats
Branch is well suited when you need to deep link your content without being worried that the link will break and not work on other platforms. On the other hand if you are going to develop your own tech to do this it will take a lot of time and engineering. Branch is less appropriate when you are not targeting platforms and developing your app on only one platform.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Branch on a selection of our products in order to analyse and optimise our user attribution strategies within the organisation.

We use the branded links for various channels and deep links to direct users straight to particular parts of the app and the tracking component to identify the source of installations.
  • Supports a great number of different platforms on various architectures.
  • It is very easy to integrate and get everything up and running.
  • It is free to use so represents a significant saving on other solutions.
  • Support for the product is excellent and there is a large friendly community of users.
  • They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
  • From unity the settings seem to be lost occasionally which is not always noticed until after the build has gone out.
  • No support for custom events which would be useful in helping analyse acquisition.
Branch is ideal as a lightweight low cost solution to help analyse and optimise user acquisition strategies where the aim is to track attributions and manage deep linking. It is not as suitable for apps with requirements for a custom event and analytics since it will need partnering with additional analytics rather than being built as with some of the other attribution providers.
Ashish Goel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Branch for deep linking solutions. Branch is an amazing tool which helps us with deep linking. We have also tried Journeys and it is also a good product.
  • Fast
  • Secure
  • Simple
  • Good support
  • More UI improvements
  • Better mobile application
  • New features
It is very good for deep linking.
Kunal Verma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.
  • Tracking of link metrics
  • Cross-platform links
  • Passing of parameters even if app is not installed.
  • Difficult for newcomers to implement correctly
  • UserID, BranchID and similar attributes can sometimes lead to ambiguity
  • Some issues on iOS

Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.