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Branch

Score7.4 out of 10

36 Reviews and Ratings

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What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Categories & Use Cases

Reviews

What users are saying about Branch.
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Branch links allow us to branch out our marketing strategy

Incentivized
Jon NesethView profile
Manager, Customer Experience in Customer Service at Alt (51-200 employees employees)

Use Cases and Deployment Scope

Branch is the linking platform for ALT - every link that is clicked is a Branch link. As a deep linking provider, Branch links help ALT take users to the preferred endpoints we want across desktop and mobile. We also leverage Branch's data to understand our customers across all platforms - specifically plugging it into our Amplitude instance for richer insights.

Pros

  • deep linking
  • mobile attribution
  • integrating with other tools
  • easy to use dashboard with no "User" limits
  • simple UI

Cons

  • Easier link configuration.
  • Clearer depictions of what's being tracked where in terms of data.
  • Clearer callouts on what is going to be a "deep link" vs a normal marketing link.

Most Important Features

  • Core linking platform.
  • Journeys banners.
  • Data integrations into Amplitude.
  • Easy link creation with "quick links."

Return on Investment

  • Free linking platform is an infinite ROI (less implementation time needed).
  • Organic app acquisition improved with web to app banners, lowering CAC.
  • Better advertising attribution on mobile has led to stronger campaign ROI.

Alternatives Considered

Deeplink and AppsFlyer

Other Software Used

Zendesk Guide, Intercom, Persona

Branch effortlessly elevates mobile app engagement

Incentivized
Paul Constantopolous
System Designer in Corporate at Bounteous (501-1000 employees employees)

Use Cases and Deployment Scope

Client was interested in deep linking from from their marketing emails into their mobile application, if the user had it downloaded on their mobile device. This was in an effort to create a more cohesive experience for the user. Directing the user to their mobile app vs the website is a better experience for many reasons. In this case is was to eliminate the extra step of logging in and having to tie a user to a store. Within the app this has already taken place and is much easier for the user to carry on with the experience

Pros

  • Deep linking into mobile app
  • Integrations with other tools

Cons

  • Reporting

Most Important Features

  • Deep linking into application for a seamless experience across channels

Return on Investment

  • 6% increase in user making it past login
  • 1% increase in orders

Other Software Used

Braze, Adobe Target

Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!

Incentivized
Sam LepakView profile
Head of Digital Marketing in Marketing at YachtLife (11-50 employees employees)

Pros

  • Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
  • Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
  • Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.

Cons

  • To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
  • Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Return on Investment

  • To-date Branch has been free for us because we don't have a high number of MAU, but our users make large $5k+ purchases during checkout. Branch has been able to save a lot of developer resources and headaches with their product and support.
  • We have been able to bridge the gap and determine major KPIs for our business with Branch analytics (CPL, CPI, etc) and been able to determine ROI by linking Branch to our CRM, Copper via webhook.
  • Branch also helps us determine the value of referrals, influencers, and partnerships with their referral links - being able to tell which links brought us revenue.

Alternatives Considered

AppsFlyer and Firebase

Other Software Used

Unbounce, Twilio SendGrid Email Marketing, Twilio SendGrid Email API, Copper (formerly ProsperWorks), Serpstat, Google Ads (formerly AdWords), Google Analytics, Google Data Studio, Google Search Console, App Annie

Branch Link is a powerful for both developers and marketers

Incentivized
Ben (Xiaojun) LiView profile
Cofounder in Corporate at LinkTime Corp (11-50 employees employees)

Pros

  • Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
  • Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Cons

  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

Return on Investment

  • Save lots of development and marketing time and resources.

Alternatives Considered

Google Analytics

Other Software Used

Firebase

Branch metrics

Incentivized
Prashant MahajanView profile
Senior Lead Product Manager in Product Management at Tokopedia (1001-5000 employees employees)

Pros

  • Branch is very good with deep linking.
  • Branch provides good attribution.
  • Branch is really helpful in driving app installs and redirections for ads.
  • Branch deferred deep linking is great.

Cons

  • Dashboard still needs features like partner dashboard.
  • Branch doesn't work very well on Instagram.
  • The analytics are very limited.

Return on Investment

  • Increase app install by driving traffic to the Playstore.
  • Increase CTR by deferred deep linking from ads
  • Optimizing budget by giving accurate attribution.

Alternatives Considered

AppsFlyer

Other Software Used

MoEngage, AppsFlyer, Google Analytics Premium, Slack

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