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https://media.trustradius.com/product-logos/u5/tn/HW5PI4Z6KIG7.PNGBranch Metrics, Inc.A powerful marketing tool: Improves ROI, Saves cost2019-08-09T16:24:35.037ZBranch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.,Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.,The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
That's it I guess. For the rest there is nothing more to improve.,9,It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.,10,9,TUNE (formerly HasOffers), AppsFlyer and Bitly,Facebook for Business, Google Ad Manager, SkypeVerified UserLooking for a deep linking & mobile app attribution solution? Then look no further than Branch!2019-02-28T18:13:16.199ZWe utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.,Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.,To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.,10,To-date Branch has been free for us because we don't have a high number of MAU, but our users make large $5k+ purchases during checkout. Branch has been able to save a lot of developer resources and headaches with their product and support.
We have been able to bridge the gap and determine major KPIs for our business with Branch analytics (CPL, CPI, etc) and been able to determine ROI by linking Branch to our CRM, Copper via webhook.
Branch also helps us determine the value of referrals, influencers, and partnerships with their referral links - being able to tell which links brought us revenue.,AppsFlyer and Firebase,Unbounce, Twilio SendGrid Email Marketing, Twilio SendGrid Email API, Copper (formerly ProsperWorks), Serpstat, Google Ads (formerly AdWords), Google Analytics, Google Data Studio, Google Search Console, App AnnieSam LepakBranch Link is a powerful for both developers and marketers2019-03-14T17:48:28.840ZMy company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users and track marketing campaigns.,Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io,Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.,10,Save lots of development and marketing time and resources.,Google Analytics,FirebaseBen (Xiaojun) LiBranch metrics2019-03-02T17:27:08.103ZWe use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed for ads and has helped increase app installs.,Branch is very good with deep linking.
Branch provides good attribution.
Branch is really helpful in driving app installs and redirections for ads.
Branch deferred deep linking is great.,Dashboard still needs features like partner dashboard.
Branch doesn't work very well on Instagram.
The analytics are very limited.,9,Increase app install by driving traffic to the Playstore.
Increase CTR by deferred deep linking from ads
Optimizing budget by giving accurate attribution.,AppsFlyer,MoEngage, AppsFlyer, Google Analytics Premium, SlackPrashant MahajanBranch is perfect for content sharing across multiple platforms2019-03-01T04:51:18.543ZBranch is being used in our core application creating links that are shared between users across multiple social media apps. The links direct them to the right content and allows us to identify the context quickly, independent of the platform where they are coming from. This problem was over complex before we decided to search for a tool that covered this necessity and after adopting Branch we can focus our efforts on other things that can apply even more value into our products.,Capture our customer input across all the platforms regardless of their OS.
Handle custom URI schemes without any trouble.
Handle both IOS and Android links without the need to split your code logic and thinking about the differences between both.,I think that Branch has a brand new platform to approach with the rise of PWAs and this is a field worth exploring ASAP.,9,Branch had given a profound impact on the way our users share their content.
Users now have more easy access to content created.
Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.,Firebase, Apache Cordova, ReactWésley QueirozAn easy-to-use tech tool2019-02-28T16:43:16.267ZThe most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business.
Although Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits.
The main business problems I am solving with Branch are the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.,Ability to create multiple links almost automatically.
Great analytics data.
Organization of all my business links.,The UX of the platform.
The signing in process.
You'll need some level of knowledge and preparation to use it in your organization.,10,Improvement on my churn.
Help to reactivate users.
More understanding of the market.,,OneSignal, Firebase, TrelloMatheus Teixeira TorranoLightweight low cost attribution and linking2017-11-07T22:51:39.365ZWe use Branch on a selection of our products in order to analyse and optimise our user attribution strategies within the organisation.
We use the branded links for various channels and deep links to direct users straight to particular parts of the app and the tracking component to identify the source of installations.,Supports a great number of different platforms on various architectures.
It is very easy to integrate and get everything up and running.
It is free to use so represents a significant saving on other solutions.
Support for the product is excellent and there is a large friendly community of users.
They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.,From unity the settings seem to be lost occasionally which is not always noticed until after the build has gone out.
No support for custom events which would be useful in helping analyse acquisition.,8,Helps to see where our [visitors are]coming from in order to install, e.g. organic through the stores and through ads
Keeps costs down on smaller apps with their free services,adjust,JIRA Service Desk, Atlassian Confluence, Apache SubversionMark HetheringtonHow Does Branch Help Me Bring More Users for My App?2017-11-08T19:14:40.568ZBranch is used for deep linking the content available in the app. It helps to share the content of the other platforms with one single link. Branch helps us to achieve more sales and high user growth with new users joining the platform from different sources which was very difficult to bring them on board initially.,Brings more users
Make the app content viral
Overall it brings up more sales,Branch should also provide a mobile app to see the deep link stats,9,Branch had brought more users for our app
As I earlier said it also helped to make the content viral,FirebaseArif KhanDeep linking made easy using Branch.io2017-11-07T22:40:16.692ZWe use Branch for deep linking solutions. Branch is an amazing tool which helps us with deep linking. We have also tried Journeys and it is also a good product.,Fast
Secure
Simple
Good support,More UI improvements
Better mobile application
New features,9,Positive impact
Deep linking
Social sharingAshish GoelBranch - A great tool for Universal Links2017-11-03T15:34:35.451ZTracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.,Tracking of link metrics
Cross-platform links
Passing of parameters even if app is not installed.,Difficult for newcomers to implement correctly
UserID, BranchID and similar attributes can sometimes lead to ambiguity
Some issues on iOS,8,Very cost efficient.,FirebaseKunal VermaBranch Makes Deep Linking Easy2017-11-15T17:33:55.237ZBranch is used across multiple organizations throughout the company. We primarily use it for deeplinking into our app at various locations.,Branch makes deeplinking easy. They are simple to set up, monitor, and track. Most importantly, they never break.
The UI of Branch is extremely intuitive and easy to use. Dashboards allow you to see the metrics you care most about, and export data accordingly.
Customer support is great - always around to answer questions and help us discover other services that can push our business forward.,The UI is extremely easy to use, however the simplicity does lead to certain functions not being available. For example, you cannot bulk create links (1000+) or bulk archive links.,10,Branch has positively helped us track and monitor ROI from channels using the deep link feature.Verified User
Unspecified
Branch
14 Ratings
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