Name: Branch: Where Your Mobile Growth Begins
Uploaded: 2018-10-04T19:08:22.000Z
Duration: 5 min 14 s
Description: Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Version Control

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

Crypto Tax

Spend Management

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

International Payroll

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

API Management

Asset Tokenization

Cloud Storage

Component Content Management

Fraud Detection

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Load Testing

Managed Public Cloud Infrastructure

Migration

Network Performance Monitoring

Penetration Testing

Privileged Access Management

Relational Database Management Systems

Remote Monitoring and Management

Secure Email Gateway

Software Components

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Data Cleansing

Data Management

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Online Reputation Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Point of Sale

Revenue Operations

Sales Forecasting

Sales Pipeline

Sales

Car Rental

Church Management

Commercial Drone

Construction Accounting

Geographic Information

Insurance Agency Management

Physical Therapy

Retail Execution

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

AppsFlyer

Firebase

Google

Kochava

Bitly

Singular

Adjust by AppLovin

AppLovin

Mixpanel

Firebase Crashlytics

Sensor Tower

Flurry Analytics

Yahoo!

Apptopia

Apptopia, Inc.

Amazon Pinpoint

Amazon AWS

AppTweak

### Mobile Marketing
Users have highlighted Branch's effectiveness in deep linking into mobile apps, which enhances the overall user experience and streamlines the customer journey. The platform's ability to integrate with other tools and provide easy-to-use dashboards has been well-received by marketing professionals. While some users have mentioned limitations in universal app install campaign attribution and Facebook mobile app install campaign tracking, overall, Branch's mobile marketing capabilities have garnered positive feedback for their contribution to improving campaign ROI and organic app acquisition. (Source Reviews: [1](https://www.trustradius.com/reviews/branch-2022-03-23-12-22-49), [2](https://www.trustradius.com/reviews/branch-2022-01-26-12-04-09), [3](https://www.trustradius.com/reviews/branch-2022-08-03-12-02-50), [4](https://www.trustradius.com/reviews/branch-2022-03-23-11-07-40), [5](https://www.trustradius.com/reviews/branch-2019-08-07-23-10-02))

### App Analytics
Some users praise Branch for its robust app analytics capabilities, particularly in tracking user behavior and actions across different platforms. They appreciate the platform's ability to provide insights into user funnels and optimize marketing campaigns effectively. However, there are also concerns raised about the need for clearer data tracking and link configuration within the app analytics feature. Users suggest that further enhancements in these areas could elevate Branch's app analytics offering to a higher level of precision and usability. (Source Reviews: [1](https://www.trustradius.com/reviews/branch-2022-03-23-12-22-49), [2](https://www.trustradius.com/reviews/branch-2022-08-03-12-02-50), [3](https://www.trustradius.com/reviews/branch-2022-01-26-12-04-09), [4](https://www.trustradius.com/reviews/branch-2022-03-23-11-07-40), [5](https://www.trustradius.com/reviews/branch-2019-08-07-23-10-02))

### User Acquisition
Some users praise Branch for its effective user acquisition strategies, particularly in improving organic app acquisition and lowering customer acquisition costs. However, there are mixed opinions regarding its performance tracking capabilities for Google UAC campaigns. Reviewers highlight the platform's ability to enhance mobile and app marketing efforts through user acquisition, but there is no clear consensus on its overall effectiveness in this area. (Source Reviews: [1](https://www.trustradius.com/reviews/branch-2022-03-23-12-22-49), [2](https://www.trustradius.com/reviews/branch-2022-08-03-12-02-50), [3](https://www.trustradius.com/reviews/branch-2022-01-26-12-04-09), [4](https://www.trustradius.com/reviews/branch-2019-08-07-23-10-02))

### Attribution and Tracking
Reviewers generally praise Branch for its robust attribution and tracking features, citing its ability to effectively track user events, optimize user funnels, and enhance sale attribution. Users appreciate its integration with various platforms like Facebook, Google, and Clevertap for streamlined tracking processes. However, some users express concerns about the attribution accuracy for certain campaigns and suggest further integration with CRM tools to enhance overall tracking capabilities. Despite these minor drawbacks, Branch's attribution and tracking functionalities are widely regarded as valuable assets for marketing campaigns and user engagement optimization. (Source Reviews: [1](https://www.trustradius.com/reviews/branch-2022-03-23-12-22-49), [2](https://www.trustradius.com/reviews/branch-2022-03-23-11-07-40), [3](https://www.trustradius.com/reviews/branch-2022-08-03-12-02-50), [4](https://www.trustradius.com/reviews/branch-2019-08-07-23-10-02))

Users commonly recommend Branch for small-scale app companies that need good attribution but do not have adequate resources. They suggest trying out Branch to see if it suits their needs, regardless of the number of users. Branch is considered a convenient and reasonable attribution platform, recommended for app marketing and app analytics, as well as for basic attribution and analytics of marketing campaigns. It is also recognized as a great mobile app attribution tool and a powerful tool for growing a new mobile app. Users believe that defining your use case before using Branch is important. Additionally, Branch is praised for its incredible data capabilities and being a cost-effective mobile measurement partner.

However, users feel that Branch could improve on the referral side and dashboard accessibility, as well as export to third-party systems. Despite these suggestions for improvement, users recommend Branch for distributing marketing links and unifying marketing attribution. They also suggest reading the SDK documentation for all platforms when considering Branch and using Branch Links for app development. Lastly, users highlight the ability of Branch to create in-app interstitials and deeplink them as a valuable feature.

Limited analytics: Some users have mentioned that the dashboard of Branch lacks features and has limited analytics, making it difficult for them to get a comprehensive view of their data and make informed decisions.

Difficulty in implementation: According to some users, newcomers may find it challenging to implement Branch correctly due to attributes like UserID and BranchID leading to ambiguity. This can result in confusion and potential errors during the setup process.

Issues on iOS: Several users have reported experiencing issues with Branch on iOS. These issues could include compatibility problems or functionality limitations, which affect the overall user experience on Apple devices.

Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.

Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.

Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.


Zero

Growth

Pendo.io is a product engagement platform with features for in-app analytics,  surveys and feedback, and guidance.

*Free

Base

Core

Pulse

Ultimate

Pendo.io

Branch

Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.

Mobile Analytics

Likelihood to Recommend

Usability

Support Rating

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch Metrics, Inc.

Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.

Branch: Where Your Mobile Growth Begins

Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more. Learn more at http://branch.io.

Manager, Customer Experience

Branch 2022-08-03 12:02:50

Adobe Target

Braze

System Designer

Branch 2022-01-26 12:04:09

Google Analytics

Google Ads

Unbounce

Copper Project

Copper

Twilio SendGrid

Google Search Console

Twilio SendGrid Email API, part of Twilio SendGrid

Serpstat

Looker Studio

Head of Digital Marketing

Branch 2019-02-28 09:35:48

Cofounder

Branch 2019-03-08 17:40:48

Google Analytics 360 (discontinued)

Slack

MoEngage

Senior Lead Product Manager

Branch 2019-02-28 23:51:46

Apache Cordova

React

Especialista em tecnologia

Branch 2019-02-27 12:00:46

Trello

OneSignal

Co Owner

Branch 2019-02-28 09:31:42

Branch 2022-03-23 12:22:49

Branch 2022-03-23 11:07:40

Apache Subversion

Atlassian Confluence

Atlassian Jira

Jira Service Management

Programmer

Branch 2017-11-06 02:00:25

K2 for SharePoint

Senior Android Developer

Branch 2017-11-04 23:34:44

Senior Android Engineer

Branch 2017-11-05 20:40:57

iOS Developer

Branch 2017-11-03 04:24:56

Skype (discontinued)

Meta Business Suite

TUNE Partner Marketing Platform

Google Ad Manager

Branch 2019-08-07 23:10:02

Branch 2017-11-14 13:20:16

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Branch

Overview

What is Branch?