Branch

Branch

About TrustRadius Scoring
Score 8.1 out of 100
Branch

Overview

Recent Reviews

Branch metrics

9 out of 10
March 02, 2019
We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is …
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Branch Makes Deep Linking Easy

10 out of 10
November 15, 2017
Branch is used across multiple organizations throughout the company. We primarily use it for deeplinking into our app at various locations.
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Video Reviews

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Pricing

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What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer…

What is Bitly?

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

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Product Demos

Branch: Where Your Mobile Growth Begins
05:14
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Features Scorecard

No scorecards have been submitted for this product yet..
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Product Details

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch Video

Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.

Branch Competitors

Branch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Europe, APAC
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Comparisons

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Reviews and Ratings

 (31)

Ratings

Reviews

(1-11 of 11)
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Jon Neseth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
Score 8 out of 10
Vetted Review
Verified User
Review Source
AppsFlyer has a lot more of clients, and have a very good support team. Adjust on the other hand is loosing clients, and doesn't have a top level support. Nevertheless, Branch is a good platform that delivers good for the price. We still are more use to using AppsFlyer as it is more mainstream.
Score 5 out of 10
Vetted Review
Verified User
Review Source
We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
Ben (Xiaojun) Li | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, etc. I understand this kind of info may not be easy or possible to get from Branch Links, but Branch Links could provide some integration with analytics tools such as Google Analytics to enable that.

With that said, overall, Branch Link is a very simple but powerful tool to use.
Sam Lepak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • AppsFlyer and Firebase
We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • adjust
Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the smaller apps, branch was the ideal solution to minimise costs and app footprint therefore maximising the revenue.
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