TrustRadius
https://media.trustradius.com/product-logos/u5/tn/HW5PI4Z6KIG7.PNGLooking for a deep linking & mobile app attribution solution? Then look no further than Branch!We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.,Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app. Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.,To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.,10,To-date Branch has been free for us because we don't have a high number of MAU, but our users make large $5k+ purchases during checkout. Branch has been able to save a lot of developer resources and headaches with their product and support. We have been able to bridge the gap and determine major KPIs for our business with Branch analytics (CPL, CPI, etc) and been able to determine ROI by linking Branch to our CRM, Copper via webhook. Branch also helps us determine the value of referrals, influencers, and partnerships with their referral links - being able to tell which links brought us revenue.,AppsFlyer and Firebase,Unbounce, Twilio SendGrid Email Marketing, Twilio SendGrid Email API, Copper (formerly ProsperWorks), Serpstat, Google Ads (formerly AdWords), Google Analytics, Google Data Studio, Google Search Console, App AnnieBranch Link is a powerful for both developers and marketersMy company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users and track marketing campaigns.,Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io,Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.,10,Save lots of development and marketing time and resources.,Google Analytics,FirebaseBranch metricsWe use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed for ads and has helped increase app installs.,Branch is very good with deep linking. Branch provides good attribution. Branch is really helpful in driving app installs and redirections for ads. Branch deferred deep linking is great.,Dashboard still needs features like partner dashboard. Branch doesn't work very well on Instagram. The analytics are very limited.,9,Increase app install by driving traffic to the Playstore. Increase CTR by deferred deep linking from ads Optimizing budget by giving accurate attribution.,AppsFlyer,MoEngage, AppsFlyer, Google Analytics Premium, SlackBranch is perfect for content sharing across multiple platformsBranch is being used in our core application creating links that are shared between users across multiple social media apps. The links direct them to the right content and allows us to identify the context quickly, independent of the platform where they are coming from. This problem was over complex before we decided to search for a tool that covered this necessity and after adopting Branch we can focus our efforts on other things that can apply even more value into our products.,Capture our customer input across all the platforms regardless of their OS. Handle custom URI schemes without any trouble. Handle both IOS and Android links without the need to split your code logic and thinking about the differences between both.,I think that Branch has a brand new platform to approach with the rise of PWAs and this is a field worth exploring ASAP.,9,Branch had given a profound impact on the way our users share their content. Users now have more easy access to content created. Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.,Firebase, Apache Cordova, ReactAn easy-to-use tech toolThe most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business. Although Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits. The main business problems I am solving with Branch are the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.,Ability to create multiple links almost automatically. Great analytics data. Organization of all my business links.,The UX of the platform. The signing in process. You'll need some level of knowledge and preparation to use it in your organization.,10,Improvement on my churn. Help to reactivate users. More understanding of the market.,,OneSignal, Firebase, TrelloA powerful marketing tool: Improves ROI, Saves costBranch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.,Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking. Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly. Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users. Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place. Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.,The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch. They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs. That's it I guess. For the rest there is nothing more to improve.,9,It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels. It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.,10,9,TUNE (formerly HasOffers), AppsFlyer and Bitly,Facebook for Business, Google Ad Manager, SkypeLightweight low cost attribution and linkingWe use Branch on a selection of our products in order to analyse and optimise our user attribution strategies within the organisation. We use the branded links for various channels and deep links to direct users straight to particular parts of the app and the tracking component to identify the source of installations.,Supports a great number of different platforms on various architectures. It is very easy to integrate and get everything up and running. It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users. They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.,From unity the settings seem to be lost occasionally which is not always noticed until after the build has gone out. No support for custom events which would be useful in helping analyse acquisition.,8,Helps to see where our [visitors are]coming from in order to install, e.g. organic through the stores and through ads Keeps costs down on smaller apps with their free services,adjust,JIRA Service Desk, Atlassian Confluence, Apache SubversionHow Does Branch Help Me Bring More Users for My App?Branch is used for deep linking the content available in the app. It helps to share the content of the other platforms with one single link. Branch helps us to achieve more sales and high user growth with new users joining the platform from different sources which was very difficult to bring them on board initially.,Brings more users Make the app content viral Overall it brings up more sales,Branch should also provide a mobile app to see the deep link stats,9,Branch had brought more users for our app As I earlier said it also helped to make the content viral,FirebaseDeep linking made easy using Branch.ioWe use Branch for deep linking solutions. Branch is an amazing tool which helps us with deep linking. We have also tried Journeys and it is also a good product.,Fast Secure Simple Good support,More UI improvements Better mobile application New features,9,Positive impact Deep linking Social sharingBranch - A great tool for Universal LinksTracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.,Tracking of link metrics Cross-platform links Passing of parameters even if app is not installed.,Difficult for newcomers to implement correctly UserID, BranchID and similar attributes can sometimes lead to ambiguity Some issues on iOS,8,Very cost efficient.,FirebaseBranch Makes Deep Linking EasyBranch is used across multiple organizations throughout the company. We primarily use it for deeplinking into our app at various locations.,Branch makes deeplinking easy. They are simple to set up, monitor, and track. Most importantly, they never break. The UI of Branch is extremely intuitive and easy to use. Dashboards allow you to see the metrics you care most about, and export data accordingly. Customer support is great - always around to answer questions and help us discover other services that can push our business forward.,The UI is extremely easy to use, however the simplicity does lead to certain functions not being available. For example, you cannot bulk create links (1000+) or bulk archive links.,10,Branch has positively helped us track and monitor ROI from channels using the deep link feature.
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Branch
14 Ratings
Score 9.6 out of 101
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Branch Reviews

Branch
14 Ratings
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Score 9.6 out of 101

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Sam Lepak profile photo
February 28, 2019

Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!

Score 10 out of 10
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Likelihood to Recommend

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
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Wésley Queiroz profile photo
February 28, 2019

Branch is perfect for content sharing across multiple platforms

Score 9 out of 10
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For any apps that have content to be shared between users, Branch is a tool that I'll recommend always.For apps that are already looking to be built on the PWA side of the things, I think Branch will overcomplicate some things. This is where Branch can simplify things and improve the experience with custom libraries and plugins for the most popular Frameworks and Routing libraries out there.
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Matheus Teixeira Torrano profile photo
February 28, 2019

An easy-to-use tech tool

Score 10 out of 10
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Likelihood to Recommend

Mainly, the analytics that Branch provides about my links. It's really useful to keep track of, in almost real-time, what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.
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Mark Hetherington profile photo
November 07, 2017

Lightweight low cost attribution and linking

Score 8 out of 10
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Branch is ideal as a lightweight low cost solution to help analyse and optimise user acquisition strategies where the aim is to track attributions and manage deep linking. It is not as suitable for apps with requirements for a custom event and analytics since it will need partnering with additional analytics rather than being built as with some of the other attribution providers.
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Arif Khan profile photo
November 08, 2017

How Does Branch Help Me Bring More Users for My App?

Score 9 out of 10
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Branch is well suited when you need to deep link your content without being worried that the link will break and not work on other platforms. On the other hand if you are going to develop your own tech to do this it will take a lot of time and engineering. Branch is less appropriate when you are not targeting platforms and developing your app on only one platform.
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Kunal Verma profile photo
November 03, 2017

Branch - A great tool for Universal Links

Score 8 out of 10
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Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.

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About Branch

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

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Pricing

Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

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Geography:United States, Europe, APAC